#93 - Stop Using AI. Start Building With It.

#95 - Your AI Gets It Wrong Because You're Talking to It Like a Human

Clarity for non-technical founders → https://techforfounder.com/ (My main hub. Practical insights, no overwhelm.) Schuyler Dragoo, Chief Strategy Officer at Kiingo AI on Tech for Founder Podcast with Panida Wayrojpitak, explains why AI is easy to use but hard to use well, and why generic prompts produce generic outputs. Drawing on experiences using ChatGPT as a tool to understand social situations and an art practice of observing and mimicking Boston geese, Schuyler emphasizes that AI misreads users due to incomplete context windows, unstated assumptions, overloaded prompts, and undefined terms. They describe context engineering, structured workflows, documentation, and tools like MCP servers to guide models more precisely. Practical advice includes experimenting to learn a model’s assumptions, iterating based on outputs, building a prompt library, using a role-task-output-context prompt formula, defining good vs. bad responses, providing scenarios and examples, treating AI like an intern who needs onboarding, and starting with low-stakes, repetitive workflows such as email and question-generation. (00:00) Why AI Misreads You (00:37) AI Insight (01:43) Context and Assumptions (02:24) Fixing Misinterpretations (03:54) Observing Geese (05:45) Play to Learn Tools (06:19) Intention vs Perception (07:51) Prompt Formula That Works (09:11) What to Automate (11:56) Building Translation Systems (12:52) Treating AI Like an Intern (15:48) First Simple Workflow (17:30) Examples Beat Perfect Clarity (19:33) Wrap Up and Resources More about Schuyler Dragoo: Linkedin: https://www.linkedin.com/in/schuyler-dragoo-mfa-a99672333/ Follow for more founder insights: LinkedIn → https://www.linkedin.com/in/panidawayrojpitak/ Instagram → https://www.instagram.com/panidawayrojpitak/ YouTube → https://www.youtube.com/@PanidaWayrojpitak Listen on your preferred podcast app:https://podcasters.spotify.com/pod/show/techforfounder Business inquiries & guest bookings:panida@techforfounder.com Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, health, or business advice; we are not liable for any decisions or actions taken based on our discussions. © Copyright Panida Wayrojpitak 2026.

#94 - I Stopped Chasing Leads and Built This Instead

Clarity for non-technical founders → https://techforfounder.com/(My main hub. Practical insights, no overwhelm.) Reed Hansen, Chief Growth Officer at Market Surge, explains that most founders don’t need more leads but better systems to handle the leads they already get, drawing from work with Fortune 500 companies and startups. He warns against relying on a single growth channel and recommends a diversified, continually innovated multi-channel strategy supported by CRM tools to track communication, automate follow-ups, and map the sales funnel. He advises using customer reviews as marketing and product insight, and says the first automation should be immediate responses to inbound leads to win on speed. Hansen outlines a “growth machine” tech stack (CRM, landing pages, workflow tools like Zapier/Make, and AI) and recommends starting AI with weekly social posting, balancing AI volume with authentic human content, and building niche solutions that remove real, experienced pains. (00:00) Build from Experienced Pains (00:40) Why Systems Beat Leads (01:22) The Single Channel Trap (02:26) CRM Basics and Automation (03:36) Reframing with Customer Reviews (05:05) Automate Speed to Lead (06:01) Growth Machine Tech Stack (07:55) Simple AI for Content (09:33) Predictable Inbound SEO (10:53) Human vs AI Balance (12:21) Automation Plan (13:43) Closing Takeaways More about Reed Hansen: Linkedin: https://www.linkedin.com/in/reedhansen/ Follow for more founder insights: LinkedIn → https://www.linkedin.com/in/panidawayrojpitak/ Instagram → https://www.instagram.com/panidawayrojpitak/ YouTube → https://www.youtube.com/@PanidaWayrojpitak Listen on your preferred podcast app:https://podcasters.spotify.com/pod/show/techforfounder Business inquiries & guest bookings:panida@techforfounder.com Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, health, or business advice; we are not liable for any decisions or actions taken based on our discussions. © Copyright Panida Wayrojpitak 2026.

#93 - Stop Using AI. Start Building With It.

Stop using AI like a search engine. This episode shows you how to build with it — no coding, no tech background needed. Clarity for non-technical founders → https://techforfounder.com/(My main hub. Practical insights, no overwhelm.) Marnie Wills, UK-based AI strategist and former PE teacher, breaks down the exact mindset shift that separates founders who survive the AI revolution from those who win it.In this episode: → How to set up your AI executive assistant this week → Why your AI conversations are now company IP you need to own → The 5 layers of leverage and where AI sits in business history → How to go from chaos to clarity with one AI operating system → Why you don't need to be technical — Marnie's 8-year-old builds apps (00:00) Using vs Building AI (00:31) Executive Assistant Setup (01:14) Control and Collaboration (02:21) Falling for Jasper (04:34) Privacy and Security (06:05) One AI Operating System (08:36) From Chaos to Clarity (09:57) Humans Plus AI Future (11:52) Uber Mindset Shift (13:30) Not Techy Vibe Coding (16:04) Freeing Humans Up (18:02) Five Layers Leverage (20:15) How to Start Building (20:48) Eight Year Old Builds (21:54) Wrap Up and Resources More about Marnie Wills: Linkedin: https://www.linkedin.com/in/marnie-wills-ai-activist/ Follow for more founder insights: LinkedIn → https://www.linkedin.com/in/panidawayrojpitak/ Instagram → https://www.instagram.com/panidawayrojpitak/ YouTube → https://www.youtube.com/@PanidaWayrojpitak Listen on your preferred podcast app:https://podcasters.spotify.com/pod/show/techforfounder Business inquiries & guest bookings:panida@techforfounder.com Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, health, or business advice; we are not liable for any decisions or actions taken based on our discussions. © Copyright Panida Wayrojpitak 2026.

#92 - What Early Apple Got Right That Most Founders Still Miss

Clarity for non-technical founders → https://techforfounder.com/ (My main hub. Practical insights, no overwhelm.) David Fradin, President of Spice Catalyst, joins the Tech for Founder Podcast to share lessons from his early Apple and HP product management experience and explain his five keys to product success: product market strategy, repeatable processes, informed decision-making, deep customer understanding, and trained employees. He recounts bringing Apple’s first hard drive to market, helping Steve Jobs with floppy and hard disk drives, and salvaging the canceled Apple III line by selling remaining inventory and generating profits later used toward Macintosh development. Fradin argues most product success comes from disciplined validation—observing customers, interviewing 40–80 people, surveying 800–1200, and using data analytics—warning that rushing to market is “hurry up to fail.” He also shares a failed expectation from launching a text-to-speech product, and emphasizes that great product managers need strong people and mediation skills to align cross-functional teams. (00:00) Rushing To Fail (00:22) Early Apple Wins (01:31) Apple III Turnaround (05:58) Origins Of The Rules (07:25) The Five Keys Explained (07:59) Customer Insight First (10:06) Smooth Talker Lesson (11:24) Process Beats Vision (12:43) Apple Vs HP Playbook (13:58) Customer Research Steps (15:06) AI Can’t Replace Users (16:50) Why Products Still Fail (18:22) Final One Sentence Rule More about David Fradin Linkedin: https://www.linkedin.com/in/davidfradin/Follow for more founder insights:LinkedIn → https://www.linkedin.com/in/panidawayrojpitak/Instagram → https://www.instagram.com/panidawayrojpitak/YouTube → https://www.youtube.com/@PanidaWayrojpitakListen on your preferred podcast app:https://podcasters.spotify.com/pod/show/techforfounderBusiness inquiries & guest bookings:panida@techforfounder.comDisclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, health, or business advice; we are not liable for any decisions or actions taken based on our discussions.© Copyright Panida Wayrojpitak 2026.

#91 - How to Solve a 12-Month Business Problem in 12 Minutes

Clarity for non-technical founders → https://techforfounder.com/(My main hub. Practical insights, no overwhelm.) Nader Safinya, Founder of Blackribbit on Tech for Founder Podcast, explains that brand (a gut feeling) is a consequence of culture (a lived belief system), both shaped by behavior across every touchpoint, from how employees and customers are treated to small environmental details. He argues organizations should deliberately design culture and brand rather than let them emerge from inconsistent behavior, and he connects this to the need for communications and operations to work together. Safinya describes his 16-week “inside, outside in” transformation model built on design thinking (evaluation, strategy, design, activation planning) and a dual strategy that aligns customer and employer branding. He introduces the “culture brand statement”—“We do everything we do because we value X, Y, Z and we want people to experience A, B, C”—and an AI tool that filters decisions objectively, enabling faster decision-making. He recommends startups begin with this core foundation and leaves listeners with the question: “Would you work for you?” (00:00) 12 Minutes to Clarity (00:37) Brand Follows Culture (01:19) Every Touchpoint Matters (03:03) Design It Deliberately (03:32) Comms vs Operations (05:52) Marketing Starts With Why (06:42) Web2 Speed (08:37) Icons With Core Values (09:43) Fix Hiring Touchpoints (10:59) Inside Outside In Method (13:33) Dual Strategy Bridge (15:24) Culture Brand Statement (17:07) AI Decision Filter (19:07) Startups and Individuals (21:39) Values That Scale (22:57) Mirror Question Finale More about Nader Safinya: Linkedin: https://www.linkedin.com/in/nadersafinya/Follow for more founder insights:LinkedIn → https://www.linkedin.com/in/panidawayrojpitak/Instagram → https://www.instagram.com/panidawayrojpitak/YouTube → https://www.youtube.com/@PanidaWayrojpitakListen on your preferred podcast app:https://podcasters.spotify.com/pod/show/techforfounderBusiness inquiries & guest bookings:panida@techforfounder.comDisclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, health, or business advice; we are not liable for any decisions or actions taken based on our discussions.© Copyright Panida Wayrojpitak 2026.