Building a Company While Caring for Aging Parents

Designing a More Human Approach to Caregiving

This week’s conversation is about conviction. Shauna and Chris reflect on a pivotal board meeting, the public launch of Find Help, and what it really means to build something for families navigating caregiving in real time. Beneath the product updates is a deeper tension many working caregivers know well: how do you build proactively in a system that only reacts once there’s already a crisis? Too often, families wait until hospital discharge, a diagnosis, or an emergency room visit to start thinking about elder care. By then, options are limited. Long term care insurance is off the table. Resources feel fragmented. Decisions are rushed. The healthcare system was not designed for coordinated, proactive aging in place. And working professionals are left trying to manage it all between meetings and school pickup. This episode explores what it looks like to build something different. In this episode, Shauna and Chris discuss: - What a startup board actually does and why stepping back to the 30,000 foot view matters in caregiving innovation - The launch of Find Help and the race to give family caregivers their time back - Why personalization is essential in care coordination and why one size fits all guidance fails families - Turning user frustration into product improvements and what real feedback reveals about caregiver burnout - Expanding the definition of aging well to include wellness, home safety, and proactive planning - A new 50 state CMS approved program that provides up to $2,500 in free dementia respite care for eligible families - The emotional moment Shauna explained tendercare to her dad and how that vulnerability led to an invitation to speak at the New York Stock Exchange At it's core, this conversation is about building infrastructure that honors real life. About creating tools our own kids might one day use when we need care. About refusing to accept fragmentation as inevitable. If you are a family caregiver, a working caregiver, or someone quietly worrying about aging parents, this episode is for you. It is a reminder that caregiving does not have to begin in crisis and that the right information, delivered at the right time, can change everything.

How People Actually Get Help With Caregiving

This week on the tendercare podcast, we’re talking about why we built Find Help and what actually happens when families need support and don’t know where to turn.We hear it all the time: “My parent is getThis week on the tendercare podcast, we’re sharing why we built Find Help and what actually happens when families need support and don’t know where to turn. Aging, caregiving, and medical crises often come with more questions than answers, and too many families are left being told to “just Google it” in moments where clarity really matters. That gap is exactly what Find Help was built to solve. In this episode, Shauna and Chris walk through what Find Help is, how it works in under two minutes, and why combining AI intake with real human care experts makes a meaningful difference. We talk about why this experience had to be free for families, how trusted local professionals help power the tendercare network, and what it really means to build something new inside a system that’s been broken for a long time. Find Help was built from lived experience—years of caregiving, hospital visits, missed information, and learning the hard way how difficult it is to get clear, reliable help when it matters most. We didn’t set out to build another tool; we built the thing we wish existed when our own families needed it. If you’re caring for an aging parent, navigating a diagnosis, coming home from the hospital, or trying to plan ahead and do this well, this episode is for you.ting older, something just happened, and I don’t even know what to ask.”Doctors, social workers, discharge teams, everyone is moving fast, and families are left to Google their way through one of the most stressful moments of their lives.That’s the gap we built Find Help to solve.In this episode, Shauna and Chris break down:- What Find Help is and how it works (in under two minutes)- Why “just Google it” fails families when it matters most- How we combine AI intake with real human care experts (our Family Bar)- Why Find Help is completely free for families- How trusted local professionals help power the tendercare network- What it means to build a new category in elder care and agingFind Help was built from lived experience. Years of caregiving, ER visits, missed information, and learning the hard way how broken the system really is. We didn’t set out to build another tool. We built the thing we wish existed when our own families needed help.

Building a Company While Caring for Aging Parents

Caregiving doesn’t happen in isolation. It unfolds alongside careers, parenting, relationships, and life’s biggest responsibilities. In this episode, we talk about what it means to keep showing up as a caregiver even when everything else feels overwhelming.Shauna reflects on caring for aging parents while leading a growing company, navigating family dynamics, and carrying the emotional weight that so many caregivers silently hold. This conversation names the exhaustion, guilt, and responsibility that often come with long-term caregiving, especially for those who feel like they’re doing it alone.tendercare exists because caregiving is too complex and too heavy to navigate without support. This episode is for family caregivers, working professionals, and anyone caring for aging parents who feels stretched thin and unseen.We hope that by the end, listeners will feel less alone, more understood, and reminded that caregiving strain is not a personal failure. It’s a shared reality that deserves better systems, clearer support, and more compassion.

The Biggest Legal Mistakes Families Make With Aging Parents

Most people find conversations like this after life throws them into a moment they weren’t prepared for. A diagnosis, a fall, a sudden hospital discharge, or the realization that a parent can no longer manage alone. Suddenly the questions hit all at once. What do we do next? Who makes decisions? How do we protect them? How do we afford this?This episode with Mike Lamagna, an elder law attorney and former nursing home administrator, gives families the clarity they rarely get before a crisis. He breaks down what elder law actually is, the documents every family should have in place, the mistakes that cause the most financial and emotional stress, and how legal planning can protect both aging parents and the children trying to support them.He also shares how tools like tenderID keep critical information organized and accessible when emergencies happen.If you're navigating aging, long-term care, or the early stages of decline, this conversation will give you a clear starting point. You don’t have to figure this out alone.Thank you for watching. You’re doing better than you think.------tendercare is the caregiving app built by caregivers, for caregivers. Whether you’re supporting aging parents, caring for a spouse, or helping a loved one after a diagnosis, we make caregiving easier, safer, and less overwhelming.With tendercare, families can keep medical records, medications, and documents organized in one secure place, share updates with everyone at once instead of repeating themselves five times, store emergency information that first responders can trust, and connect with vetted elder care professionals through our trusted network.Caregiving is one of the hardest jobs in the world, but you don’t have to do it alone. Join thousands of families who are finding peace of mind with tendercare.Download our free app here: https://go.trytendercare.com/youtube

What No One Tells you Before Your Parent Needs Care

Download our free app here: https://go.trytendercare.com/youtube Kevin is the owner of Best of Care, a home care organization that supports thousands of families across Massachusetts every week. But what makes this conversation special is not just the scale of what his company does. It's the way Kevin understands the emotional and logistical weight families carry when aging, illness, or sudden change enters the picture.In this episode, Kevin explains what quality in-home care looks like, how families can preserve dignity as needs increase, and the challenges adult children face when a loved one suddenly needs daily support. He shares why caregiving often becomes multi-generational, how families build lasting trust with caregivers, and how home care naturally connects to long-term planning and crisis readiness. Kevin also highlights how tools like Tendercare’s tenderID help families stay organized and protected in emergencies. If you’re caring for someone right now, preparing for the road ahead, or just trying to understand what options exist, this episode will give you clarity, comfort, and a sense of not being alone in the process. Thank you for watching. You’re doing more than you realize, and you’re doing better than you think. tendercare is the caregiving app built by caregivers, for caregivers. Whether you’re supporting aging parents, caring for a spouse, or helping a loved one after a diagnosis, we make caregiving easier, safer, and less overwhelming. With tendercare, families can keep medical records, medications, and documents organized in one secure place, share updates with everyone at once instead of repeating themselves five times, store emergency information that first responders can trust, and connect with vetted elder care professionals through our trusted network. Caregiving is one of the hardest jobs in the world, but you don’t have to do it alone. Join thousands of families who are finding peace of mind with tendercare. Download our free app here: https://go.trytendercare.com/youtube