TerraQuip Talk
In this episode of TerraQuip Talk, I sit down with Sam Priestly from Click Road to talk about something I’ve personally struggled with for years—automation, AI, and making systems actually work in a real business. I’ve spent a lot of time (and money) trying different tools, consultants, and setups… and most of it didn’t work. In this conversation, we break down what finally did work. We talk about how to stop wasting time on admin, how to respond faster to customers, and how to build systems that actually help your business grow—without losing that human touch. If you’re running a business and feel like things are getting messy, slow, or too manual… this one’s for you. 🔑 What we cover - Why most automation setups fail - The difference between AI and real systems - How to stop missing leads - Speed = winning more deals - How to grow without hiring more people - Why systems should support your team—not replace them 🌐 Website 👉 https://terraquip.com.au 📱 Follow for more 👉 https://terraquip.com.au #automation #AI #CRM #drilling #heavyequipment #ClickRoad #TerraQuip #TerraQuipTalk #pilingrig #CFA ---------------------------------------------- ⏱️ Timestamps 00:00 – Intro 01:20 – Meet Sam 02:30 – What he actually does 04:00 – Problems in real businesses 06:00 – My experience with AI tools 09:00 – Where we started 12:00 – Fixing quoting & operations 15:00 – Using data properly 18:00 – Why most CRMs fail 22:00 – Automation vs AI 26:00 – Jobs, AI & reality 29:00 – Keeping the human touch 33:00 – Real results 38:00 – Growing without more staff 41:00 – Why you need to adapt 47:00 – Final thoughts
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