That Christian Business Podcast
Many people dream of owning a restaurant or food service business, but why should you be cautious? In this episode, Greg Helton has a conversation with Tara Lindstrom, founder of OneBite Marketing and former multi-unit restaurant franchisee who helped manage and grow a portfolio of 56 locations. Tara brings a rare perspective from both the operational and marketing sides of business. They break down the real economics of the restaurant industry, including why even successful locations often operate on razor-thin margins. Tara also shares her experience working inside a family-owned business, the challenges of scaling through franchising, and the importance of structuring partnerships with clarity. Beyond business strategy, this conversation dives into faith-driven decision making—specifically how to recognize when success starts to take the place of purpose, and what it looks like to step away. If you’re a founder, operator, or entrepreneur evaluating your next move, this episode offers practical insight and grounded perspective. Links: https://onebitemarketing.com/ Podcast Produced by Larimore Production Co. https://www.larimoreproductioncompany.com/ Filmed at Studio Refuge in Raleigh, North Carolina https://www.studiorefuge.com/ Chapters: (00:00) The Reality of Restaurant Profit Margins (01:16) Introducing Tara Lindstrom and Her Background (03:04) When Business Becomes an Idol (10:43) Starting a Marketing Agency from Scratch (16:02) Exiting a Family-Owned Business (17:20) Growing to 56 Restaurant Locations (28:51) The Pros and Cons of Working with Family (33:05) Should You Buy a Coffee Shop (45:59) Best Worst and Most Edifying Work Experiences (51:58) Book Recommendations and Final Thoughts
7 episodios
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