Mark Fiorello on Communication, Leadership & How AI Helps Trucking When People Communicate Well

Dustin Dickerson of Dickerson Custom Trucks on Building Award-Winning Custom Semis, Smart Business Decisions, and Truck Show Culture

A custom truck is more than chrome, lights, and paint. The best builds are the result of countless decisions, relentless attention to detail, and a commitment to quality that most people never see. In this episode of That's Delivered, Trucking Ray sits down with Dustin Dickerson [https://www.linkedin.com/in/dustin-dickerson-8aa25687/] of Dickerson Custom Trucks [https://dickersoncustomtrucks.com/] to talk about the journey from truck driver and farm kid to one of the most respected custom truck builders in the industry. Dustin shares how he got his start hauling grain and scrap, learned the skills of fabrication and paint work, and eventually built a business that attracts customers from across the country. We discuss the evolution of Dickerson Custom Trucks, the importance of social media in today's trucking industry, and why a one-stop shop approach helps owner-operators save time and get better results. The conversation also explores the financial side of trucking and truck ownership, including choosing the right equipment, managing payments, protecting cash flow, and avoiding common mistakes that can put operators behind before they ever turn a profit. Dustin offers a behind-the-scenes look at truck show culture, the pressure of deadlines, and the friendships that make the trucking community unique. Whether you're planning your first build, dreaming of a show truck, or looking for practical business advice from someone who has built a successful brand in trucking, this episode delivers valuable insights from both sides of the industry. 👇 Key Takeaways ✅ How Dustin Dickerson turned a passion for trucks into a nationally recognized custom truck business ✅ Why the best custom builds start with quality workmanship and attention to detail ✅ Lessons learned from hauling grain, scrap, and working behind the wheel ✅ How social media became a powerful tool for growing a truck customization business ✅ Why owner-operators need to match equipment choices to their business goals ✅ The importance of protecting cash flow and avoiding payment traps ✅ What truck shows are really like behind the scenes ✅ How competition in trucking often turns into lifelong friendships and support networks ✅ Why quality wiring and craftsmanship cannot be rushed ✅ The advantages of working with a one-stop custom truck shop ✅ How Parts for Rigs helps drivers upgrade and maintain their trucks ✅ What it takes to keep raising the bar in a highly competitive industry Subscribe to That's Delivered for more real conversations with the people shaping trucking today, and share this episode with an owner-operator, custom truck enthusiast, or anyone planning their next build. Interested in being a guest on the podcast? Click here to join the conversation! [https://www.buzzsprout.com/2317422/fan_mail/new] Support the show [https://www.buzzsprout.com/2317422/support] Need help finding the perfect truck seat? Let us find one for you! Call 269-692-5770, email: sales@seat-specialists.com [sales@seat-specialists.com] ,or fill out form [https://www.seat-specialists.com/categories/ask-seat-specialists.html] and use code TR104U. Get your Trucking Ray merch to show that you roll with Trucking Ray and That’s Delivered Podcast!  click: here [https://truckingray.com]

Ana Hoaglund on Why Every Truck Driver Needs an End-of-Life Plan

This week on That's Delivered Podcast, Trucking Ray sits down with Ana Hoaglund from Fairmount Memorial Association and Pacific Northwest Cremation & Funeral to discuss a topic most drivers never want to think about— what happens if a truck driver passes away while away from home. Ana shares the realities families face when tragedy strikes on the road, including the emotional challenges, unexpected costs, transportation logistics, and critical decisions that must be made during an already difficult time. 🔗 Link for Sepio Guard [https://store.sepioguard.com/?ref=&sid=690e0e937d9b371865061696]  👇 Key Takeaways ✅ What happens when a truck driver passes away away from home ✅ Who gets notified first and what families can expect ✅ Why funeral homes are often involved before transportation can occur ✅ The hidden costs of transporting remains across state lines ✅ Required paperwork and legal considerations ✅ Common gaps in company policies and benefits ✅ Why life insurance may not provide immediate help ✅ The importance of documenting your final wishes ✅ Pre-need cremation and funeral planning options ✅ How repatriation services simplify the process for families  👇 Ana's Message Most families aren't prepared for the emotional and logistical challenges that follow a death on the road. While nobody wants to think about these situations, having a plan in place can dramatically reduce stress, confusion, and financial hardship for loved ones during one of the most difficult moments of their lives. Ana explains practical steps drivers can take today to ensure their families aren't left navigating complicated decisions alone. 🎙️ Subscribe to That's Delivered Podcast ⭐ Leave a review and share this episode with a driver, spouse, or family member who should hear this important conversation. Interested in being a guest on the podcast? Click here to join the conversation! [https://www.buzzsprout.com/2317422/fan_mail/new] Support the show [https://www.buzzsprout.com/2317422/support] Need help finding the perfect truck seat? Let us find one for you! Call 269-692-5770, email: sales@seat-specialists.com [sales@seat-specialists.com] ,or fill out form [https://www.seat-specialists.com/categories/ask-seat-specialists.html] and use code TR104U. Get your Trucking Ray merch to show that you roll with Trucking Ray and That’s Delivered Podcast!  click: here [https://truckingray.com]

Mark Fiorello on Communication, Leadership & How AI Helps Trucking When People Communicate Well

This week on That's Delivered Podcast, Trucking Ray sits down with Mark Fiorello [https://www.linkedin.com/in/mark-fiorello-22128339a?utm_source=share_via&utm_content=profile&utm_medium=member_ios], a Marine Corps veteran and trucking professional with 33 years of industry experience and over a million safe miles. Mark shares lessons from the Marines, why communication failures are driving good drivers away, and where AI can actually help trucking operations become more efficient. Key Takeaways: ✅ How Mark got started in trucking ✅ Lessons from the Marine Corps that still apply today ✅ Why communication breakdowns create driver frustration ✅ The biggest mistakes companies make with drivers ✅ Building trust between drivers, dispatch, safety, and management ✅ Common operational bottlenecks fleets still struggle with ✅ What companies can do to improve driver retention ✅ Practical uses for AI in trucking operations ✅ Why AI won't fix broken processes ✅ How fleets can successfully implement new technology Mark's Message: Clear communication isn't complicated. Drivers don't expect perfection—they expect honesty, timely updates, and respect. When companies fail to communicate, trust disappears. When trust disappears, good drivers leave. Mark also explains why AI should be viewed as a tool, not a replacement for people. The companies seeing the biggest benefits are using AI to eliminate repetitive tasks, improve visibility, and give employees more time to focus on relationships and service. Connect with Us: 🌐 www.thatsdelivered.com [http://www.thatsdelivered.com/] 🎙️ Subscribe to That's Delivered Podcast ⭐ Leave a review and share this episode with someone in trucking, logistics, or fleet management. Interested in being a guest on the podcast? Click here to join the conversation! [https://www.buzzsprout.com/2317422/fan_mail/new] Support the show [https://www.buzzsprout.com/2317422/support] Need help finding the perfect truck seat? Let us find one for you! Call 269-692-5770, email: sales@seat-specialists.com [sales@seat-specialists.com] ,or fill out form [https://www.seat-specialists.com/categories/ask-seat-specialists.html] and use code TR104U. Get your Trucking Ray merch to show that you roll with Trucking Ray and That’s Delivered Podcast!  click: here [https://truckingray.com]

Hope Zvara On Rebuilding Driver Health One Percent At A Time

Your body takes every mile personally, and trucking has a way of collecting payments in lower back pain, stiff hips, poor sleep, and a mind that never truly powers down. In this episode of That’s Delivered, Trucking Ray sits down with Hope Zvara [https://www.linkedin.com/in/hope-zvara-77572935?utm_source=share_via&utm_content=profile&utm_medium=member_ios], CEO of  Mother Trucker Yoga [https://www.mothertruckeryoga.com/], to talk about what really happens to driver health over time — and why most “perfect” fitness plans fail the moment real life hits. Hope shares how yoga helped her through depression, anxiety, and addiction recovery, then explains how those same mind-body tools can help drivers manage stress, isolation, fatigue, and habit change on the road. The conversation dives into inflammation, circulation, recovery, and why sleep is one of the most overlooked nutrients affecting weight, blood pressure, cortisol, energy, and mood. We also get practical about hydration, food choices, digestive problems drivers rarely talk about, and how small daily habits compound over time. Plus, Hope demonstrates three simple movements drivers can do in under five minutes: pelvic tilts in the driver’s seat, calf pumps outside the truck, and a gentle cobra stretch in the sleeper berth. If you’ve been feeling worn down physically or mentally by the lifestyle, this episode is a reminder that rebuilding your health doesn’t happen overnight — it happens one percent at a time. 👇 Key Takeaways ✅ Small daily habits matter more than extreme fitness plans ✅ Sleep directly impacts stress, weight, blood pressure, and recovery ✅ Sitting for long hours affects circulation, inflammation, and digestion ✅ Simple mobility exercises can reduce stiffness and improve movement fast ✅ Drivers need realistic wellness routines that fit trucking life ✅ Mental health and physical health are deeply connected ✅ Consistency beats perfection when building healthier habits ✅ Fleets see better driver outcomes when wellness programs are practical and achievable Subscribe for more real conversations from the trucking industry, share this episode with a driver who needs it, and leave a review with the one small change you’re committing to this week. Interested in being a guest on the podcast? Click here to join the conversation! [https://www.buzzsprout.com/2317422/fan_mail/new] Support the show [https://www.buzzsprout.com/2317422/support] Need help finding the perfect truck seat? Let us find one for you! Call 269-692-5770, email: sales@seat-specialists.com [sales@seat-specialists.com] ,or fill out form [https://www.seat-specialists.com/categories/ask-seat-specialists.html] and use code TR104U. Get your Trucking Ray merch to show that you roll with Trucking Ray and That’s Delivered Podcast!  click: here [https://truckingray.com]

Freight Fraud, Fake Carriers & Broken Trust: Angela Froning on What Trucking Gets Wrong

Freight has always been messy, but the last few years added a whole new level of chaos: freight fraud, double brokering, chameleon carriers, fake insurance, and a growing lack of trust across the industry. On this episode of That’s Delivered, Angela Froning joins Trucking Ray for one of the most honest conversations yet about what’s really happening behind the scenes in trucking and freight brokerage. Having worked the carrier side, dispatch, and brokerage, Angela breaks down the misconceptions that keep relationships broken and why so many people are exhausted from operating in survival mode. One of the biggest myths? Brokers don’t “set the rates.” Angela explains how the freight market, shipper pressure, timing, leverage, and capacity all influence pricing — and why emotional reactions often distract from what actually moves freight successfully. The conversation then shifts into freight fraud prevention, insurance verification, leadership, and relationship building in an industry where one bad load can permanently damage trust. Angela also shares takeaways from MATS Louisville, including the growing collaboration between trucking professionals, FMCSA staff, and DOT representatives working to educate the industry on fraud prevention and operational risk. 👇 Key Takeaways: ✅ Why brokers do NOT control freight rates the way many believe ✅ How freight fraud and double brokering are changing trucking relationships ✅ What “chameleon carriers” are and why they’re difficult to catch ✅ Why a certificate of insurance alone can still leave you exposed ✅ How live insurance verification can prevent massive claims and liability ✅ The leadership habits that protect long-term relationships in logistics ✅ Why trust and transparency matter more than ever in freight ✅ Angela’s biggest takeaways from MATS Louisville and the energy around trucking right now If you got value from this episode, subscribe, leave a review, and share it with a driver, dispatcher, carrier, or broker trying to navigate today’s freight market. Interested in being a guest on the podcast? Click here to join the conversation! [https://www.buzzsprout.com/2317422/fan_mail/new] Support the show [https://www.buzzsprout.com/2317422/support] Need help finding the perfect truck seat? Let us find one for you! Call 269-692-5770, email: sales@seat-specialists.com [sales@seat-specialists.com] ,or fill out form [https://www.seat-specialists.com/categories/ask-seat-specialists.html] and use code TR104U. Get your Trucking Ray merch to show that you roll with Trucking Ray and That’s Delivered Podcast!  click: here [https://truckingray.com]