What $100M MSPs Do Differently w/ Steve Torres

Running an MSP Isn’t That Hard w/ Jesse Miller

Download the framework I use with $10M–$100M MSP owners: https://brianhoppe.com/blueprint/ [https://brianhoppe.com/blueprint/] A cybersecurity practice that actually sells. Not because the stack is better, but because the client finally understands the risk. Most MSPs know they need to mature their security offering. The harder part is getting clients to care, getting the team aligned, and turning cybersecurity into a strategic revenue engine instead of another set of tools. Brian Hoppe sits down with Jesse Miller, founder of Power PSA Consulting and creator of the Power Gryd vCISO system, to unpack what it really takes to build a cybersecurity practice inside an MSP. This conversation gets into the shift from selling controls to selling risk management, why paid assessments change the entire client conversation, and how strategic advisory can increase client lifetime value. Jesse also shares lessons from scaling an MSP from 5 people to 75, building a cyber program the hard way, navigating internal friction, and why vertical focus will matter even more as AI changes the industry. In this episode: * Why cybersecurity practices fail when MSPs lead with tools instead of risk * How paid risk assessments create better buyers and stronger relationships * Why vCSO and vCISO should be treated as real advisory services, not bundled extras * How to align sales, service, and leadership before launching a new practice * Why specialization, vertical focus, and strategic consulting are becoming harder to avoid If you’re an MSP owner trying to move beyond reactive IT, build stronger client relationships, and create a more valuable advisory-led business, this is the conversation. Key Moments 0:00 - Introduction 1:06 - Meet Jesse Miller 2:06 - Why MSP growth is simple, but not easy 4:09 - Jesse’s path from telecom to MSP cybersecurity 10:34 - Selling risk management instead of security tools 18:18 - Why every client needs a paid risk assessment 23:49 - Building true vCISO and vCSO advisory services 33:09 - Leadership lessons from launching a cyber practice 42:35 - Letting go, building smarter teams, and avoiding shiny object decisions 47:49 - AI, specialization, and the future of MSP strategy 56:00 - Jesse’s biggest leadership mistake 57:45 - Rapid-fire questions and closing thoughts 1:01:08 - Where to connect with Jesse Connect Brian Hoppe: https://brianhoppe.com/ [https://brianhoppe.com/] https://www.linkedin.com/in/brianhoppe/ Jesse Miller: https://www.linkedin.com/in/secopswarrior/ https://powerpsa.com/

What $100M MSPs Do Differently w/ Steve Torres

Download the framework I use with $10M–$100M MSP owners: https://brianhoppe.com/blueprint/ [https://brianhoppe.com/blueprint/] A $100M operator’s view of what actually makes an MSP valuable. Most MSPs do not stall because they lack effort. They stall because brute force stops working. Brian Hoppe sits down with Steve Torres, President of CFO for IT, to unpack the operational disciplines that separate MSPs that scale from the ones that stay trapped in founder-led chaos. Steve has helped scale multiple IT services companies beyond $100M, worked through roughly 20 acquisitions, and now helps MSPs build the financial and operational maturity needed to increase enterprise value. This conversation is not about tools, tactics, or chasing growth for growth’s sake. It’s about the systems, discipline, metrics, and decision-making habits that create a more valuable business. In this episode: * Why “brute force execution” quietly destroys enterprise value * The 6 disciplines Steve sees in MSPs that scale past $100M * Why strategy frameworks create clarity, alignment, and accountability * The metrics MSP owners should actually care about * How CRM discipline exposes the real bottlenecks in sales and marketing * Why standardized offerings improve margins, sales cycles, and delivery * How budgeting and rolling forecasts create better decisions * The leadership danger of hiring purely for intelligence If you’re trying to build an MSP that can scale without breaking, this is the conversation. Key Moments 0:00 - Welcome to The $10 Million MSP Podcast 1:07 - Brian introduces Steve Torres 1:41 - The blind spot hurting MSP enterprise value 6:22 - The 6 attributes of MSPs that scale past $100M 10:37 - Why strategy frameworks create clarity and alignment 15:13 - The metrics MSP owners should actually track 23:51 - Why CRM discipline is non-negotiable 28:06 - The cost of customized offerings 39:04 - Decisiveness, agile velocity, and failing forward 43:43 - Why budgeting discipline drives maturity 51:52 - Steve’s biggest leadership mistake 57:52 - Where to connect with Steve Connect Brian Hoppe: https://brianhoppe.com/ [https://brianhoppe.com/] Steve Torres https://www.linkedin.com/in/cfoforit/ https://cfoforit.com/

From $13M to $60M: What It Really Takes to Scale an MSP w/ Kevin Cook

A $13M MSP turned into a $60M platform in four years. That kind of growth does not happen because the founder works harder. It happens because the business becomes more valuable, less owner-dependent, and built for scale. Brian Hoppe sits down with Kevin Cook, Chief Strategy Officer at Ntiva and former CEO of The Purple Guys, to unpack what it really takes to move from founder-led MSP to private-equity-backed platform. This conversation gets into enterprise value, acquisitions, leadership development, AI, and the hard decisions owners face when they want the business to outgrow them. In this episode: * Why owner dependence is one of the biggest value killers in an MSP * How Kevin went from a $13M MSP to a $60M platform through PE and acquisitions * What acquirers actually look for beyond EBITDA * Why culture fit can make or break an acquisition * How AI is changing the timing and strategy behind MSP exits If you’re thinking about how to build a business that can scale, sell, or survive beyond you, this is the conversation. If you want to go deeper on the levers behind growth and valuation, you can get the Value Creation Blueprint here: https://brianhoppe.com/blueprint/ Key Moments 0:00 - Welcome to The $10 Million MSP Podcast 1:07 - Kevin Cook joins the show 5:29 - Taking on private equity and becoming The Purple Guys 13:36 - What creates enterprise value in an MSP 24:23 - How AI is changing the MSP landscape 32:22 - What changes after outside investment 37:20 - Why leadership development becomes critical 51:15 - Kevin’s biggest leadership mistake Connect Brian Hoppe: https://brianhoppe.com/ [https://brianhoppe.com/] Kevin Cook: https://www.linkedin.com/in/kevin-cook-ntiva/ https://www.ntiva.com/

How GCS Built A Durable $15M MSP w/ Shane Gronniger

A nearly $15M MSP in Austin. No acquisitions. No private equity. No traditional outbound sales machine. Most MSP growth stories focus on founder vision, aggressive sales, or rolling up other companies. This one is different. Brian Hoppe sits down with Shane Groniger, CEO of GCS Technologies, to unpack what it looks like to step into the CEO seat of a company he didn’t found and help move it past the $10M plateau. This is a conversation about discipline, focus, leadership maturity, and building a durable business without blindly following the standard MSP playbook. In this episode: - What it takes to lead an MSP you didn’t found - How GCS moved from an $8M-$9M plateau to nearly $15M - Why discipline, focus, and “addition through subtraction” became key growth drivers - How fixed-fee security packaging changed the business model - Why margin by client and agreement matters more than top-line revenue - The hard leadership lessons that come with putting people in the right seats - How Shane thinks about AI, automation, and the next curve jump for MSPs If you’re thinking about what has to change inside the business before the next stage of growth can happen, this is the conversation. If you want to go deeper on the levers behind growth and valuation, you can get the Value Creation Blueprint here: https://brianhoppe.com/blueprint/ Key Moments 1:06 – Shane Groniger joins the show 1:41 – Leading a company he didn’t found 3:01 – GCS Technologies’ journey to nearly $15M 6:29 – Breaking through the $8M-$9M plateau 7:28 – Revenue per employee, margin discipline, and EBITDA 8:50 – Moving into packaged cybersecurity services 10:54 – GCS’ ideal client profile 13:05 – Founder identity vs. non-founder CEO identity 19:03 – What had to change to get past $10M 21:54 – Building a lean leadership team 24:09 – What breaks between $8M and $15M 26:48 – The hard lesson of right people, wrong seats 31:19 – Growth plans from $15M to $20M 38:51 – Building a durable asset instead of chasing an exit 41:45 – Borrowing from EOS, peer groups, and industry benchmarks 44:42 – The metrics Shane watches most closely 49:02 – Why account management and retention matter more at scale 50:52 – Shane’s biggest leadership mistake 55:15 – Delegating decisions, not just tasks 56:35 – Lightning round 59:39 – Books and ideas that shaped Shane’s leadership Connect Brian Hoppe https://brianhoppe.com/ https://www.linkedin.com/in/brianhoppe Shane Gronniger GCS Technologies https://www.gcstechnologies.com/ https://www.linkedin.com/in/shanegroniger/

How to Build a Best-in-Class $15M MSP in a Small Market w/ Ed Knott

A $15.5M MSP in rural Nebraska. No major market. No shortcuts. Most MSP owners assume scale requires geography, talent density, or luck. This conversation challenges that. Brian Hoppe sits down with Ed Knott, who built Applied Connective Technologies from 2 people to 68 employees, to unpack what actually drives growth beyond $10M. This is not a conversation about tactics. It’s about the shift most owners struggle to make. In this episode: - What really changes between a $5M and $10M MSP owner - How to build and retain a team in a constrained market - Why client experience and retention become the primary growth engine - The transition from founder-led hustle to leadership-driven scale - What “financial maturity” actually looks like inside an MSP If you’re thinking about what it takes to build a business that scales beyond you, this is the conversation. If you want to go deeper on the levers behind growth and valuation, you can get the Value Creation Blueprint here: https://brianhoppe.com/blueprint/ Key Moments 1:06 – The real difference between $5M and $10M MSP owners 7:32 – Building in a rural market and why geography didn’t matter 12:24 – Hiring and retaining talent when your market is constrained 19:05 – The moment an owner has to let go 25:11 – How sales evolves as the business scales 32:58 – Retention as a strategic growth driver 36:35 – Using leading indicators to run the business 45:42 – The biggest mistake Ed made as a leader Connect Brian Hoppe https://brianhoppe.com/ https://www.linkedin.com/in/brianhoppe Ed Knott Applied Connective Technologies https://appliedconnective.com/ https://www.linkedin.com/in/ed-knott-a218535/