The 100 Jobs Project
Ever daydream about owning a flower shop in New England? 🌸 In this episode, I sit down with Liz, founder of Mellow Botanical, to talk about her journey from nannying and marketing to becoming a self-taught florist and successful business owner. Liz shares how a love of flowers emerged during a challenging season of life as she navigated motherhood and divorce, eventually leading her to build a thriving floral business from the ground up. We talk about landing her first wedding, opening a storefront, surviving COVID as a predominately event-based business, marketing her services, hiring staff, and growing into a larger studio. She also gives a behind-the-scenes look at life as a florist today, including what a typical day looks like, how she found mentors in a field she entered without formal training, and her advice for aspiring florists and serious hobbyists alike. Whether you're dreaming of owning a floral studio, considering starting a creative business, or simply curious about what life as a florist is really like, this conversation is full of practical insights and inspiration. Connect with Liz & Explore Her Work: 💐 Instagram: https://www.instagram.com/mellowbotanical/ 🔗 Website: https://www.mellowbotanical.com/
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