Selling Is Serving: Scott Willingham on Other-Centered Sales and Faith at Work

Selling Is Serving: Scott Willingham on Other-Centered Sales and Faith at Work

Scott Willingham is back. He is the founder and CEO of Wake Effect, a Las Cruces-based consulting firm specializing in sales training and talent optimization. In this follow-up conversation, we went deep on ASLAN, the sales methodology Scott uses with his clients, and why he chose it. The core idea is simple and countercultural: selling is serving. We talked about what it actually takes to be other-centered in a sales context, why most salespeople default to self, and how the principles ASLAN teaches align with what Scripture already tells us about how to treat people. If you have ever thought of sales as something you are not wired for, or if you have been in sales long enough to feel the tension between hitting your numbers and doing right by people, this conversation is for you. Connect with Scott on LinkedIn or visit wakeeffect.co to learn more about his work with Aslan and the Predictive Index. Listen to more episodes at 323podcast.com [https://323podcast.com/]. The 323 Podcast is Sponsored by C12 Borderplex. Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com [https://www.c12borderplex.com/]. LinkedIn: https://www.linkedin.com/company/c12-borderplex/ [https://www.linkedin.com/company/c12-borderplex/] Facebook: https://www.facebook.com/C12Borderplex [https://www.facebook.com/C12Borderplex]

The Wake You Leave: Scott Willingham on People, Purpose, and Leading Well

Scott Willingham spent more than 20 years leading in sales organizations, running training programs for 500-person teams, and navigating the faith questions that come with corporate success, before stepping out to found Wake Effect [https://wakeeffect.co/], his Las Cruces-based consulting firm. He is one of a handful of ASLAN certified partners in the country and the only one who also partners with Predictive Index, bringing a rare combination of behavioral science and sales methodology to the leaders and teams he serves.   Scott and Tiffany talk about the spiritual discipline of dependence, what the Gallup data actually tells us about the American workforce, and why understanding how your people are wired is one of the most strategic investments a leader can make. He also shares the story behind the name Wake Effect, and why every leader should be asking what kind of wake they are leaving behind them.   Connect with Scott on LinkedIn at linkedin.com/in/scott-willingham [https://www.linkedin.com/in/scott-willingham/] or visit his website at wakeeffect.co [https://wakeeffect.co/].   Listen to more episodes at 323podcast.com [https://323podcast.com]. The 323 Podcast is Sponsored by C12 Borderplex.   Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com [https://C12Borderplex.com].   LinkedIn: https://www.linkedin.com/company/c12-borderplex [https://www.linkedin.com/company/c12-borderplex] Facebook: https://www.facebook.com/c12borderplex [https://www.facebook.com/c12borderplex]

No Margin, No Mission: Jonathan Lopez on Money, Purpose, and Proactive Planning

Jonathan Lopez is a founding partner at Truvize Financial, an El Paso-based advisory firm he built alongside Drew Harris. He and Drew are known for meeting clients where they are, not just with numbers and strategies, but with honest conversations about why money matters and what it is ultimately for.   In this return visit to the 323 Podcast, Jonathan talks through the psychology of money, the danger of purely reactive financial management, and how business owners can become intentional stewards of what God has placed in their hands. He shares a powerful two-question exercise he uses with every new client to reveal their true financial motivations, unpacks what 'enough' actually looks like when you define it on your own terms, and connects the dots between proactive tax planning and the freedom to be generous with your employees, your community, and beyond.   If you have ever felt like your finances were running you instead of the other way around, this conversation is worth your full attention.   Connect with Jonathan and the Truvize team at https://www.truvize.com [https://www.truvize.com]   Listen to more episodes at https://323podcast.com [https://323podcast.com]   The 323 Podcast is Sponsored by C12 Borderplex.   Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://C12Borderplex.com [https://C12Borderplex.com]   LinkedIn: https://www.linkedin.com/company/c12-borderplex [https://www.linkedin.com/company/c12-borderplex] Facebook: https://www.facebook.com/C12Borderplex [https://www.facebook.com/C12Borderplex]

Called to Connect: Joe Loya on Faith, Boldness, and Serving Others

Joe Loya is back on the 323 Podcast. A Navy veteran, entrepreneur, and 11-year sobriety milestone holder, Joe is the founder of Breaking the Curse LLC [https://www.breakingthecursellc.com/] in Las Cruces — and one of the most openly bold voices for his faith you will find in the Borderplex [https://c12borderplex.com/]. In this conversation, Joe and Tiffany pick up where they left off, talking about what it means to steward a spiritual gift of connection, how to set healthy boundaries when everyone needs something from you, and why investing in your communication skills is an act of obedience. Joe also shares how Toastmasters helped him move from knowing he was called to be vocal to actually showing up that way in front of people. Connect with Joe at https://www.breakingthecursellc.com [https://www.breakingthecursellc.com] or find him on Facebook, Instagram, and LinkedIn at @joe.rudy.loya. Listen to more episodes at https://323podcast.com [https://323podcast.com] The 323 Podcast is Sponsored by C12 Borderplex. Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://C12Borderplex.com [https://C12Borderplex.com] LinkedIn: https://www.linkedin.com/company/c12-borderplex [https://www.linkedin.com/company/c12borderplex/] Facebook: https://www.facebook.com/C12Borderplex [https://www.facebook.com/C12Borderplex]

Grounded in Faith, Brewed with Love by El Paso business owners Marcus Juarez & Madison Arrieta

Marcus Juarez and Madison Arrieta are the engaged co-founders of Blessed Beans Coffee Co., a faith-driven mobile coffee trailer based in El Paso. They launched in the fall of 2025 with a simple mission — grounded in faith, brewed with love — and rooted their business in Psalm 34:8.  In this conversation, we talk about what it actually looks like to start a business with faith at the center from day one: the hard early days of failing inspections and broken water pumps, the discipline of making everything from scratch, how they handle running a business together while one of them works full-time, and the unexpected moments of ministry happening right there at the trailer window. If you've ever wondered what it looks like for a young entrepreneur to treat their business as an act of worship, this one's for you. Connect with Marcus and Madison at https://www.instagram.com/blessedbeanscoffeeco/ [https://www.instagram.com/blessedbeanscoffeeco/]https://www.tiktok.com/@blessedbeanscoffee [https://www.tiktok.com/@blessedbeanscoffee] https://www.facebook.com/p/Blessed-Beans-Coffee-Co-61578077246748/ [https://www.facebook.com/p/Blessed-Beans-Coffee-Co-61578077246748/] Listen to more episodes at https://323podcast.com [https://323podcast.com] The 323 Podcast is Sponsored by C12 Borderplex. Learn how C12 helps Christian CEOs build great businesses for a greater purpose at https://C12Borderplex.com [https://c12borderplex.com] LinkedIn: https://www.linkedin.com/company/c12-borderplex [https://www.linkedin.com/company/c12-borderplex] Facebook: https://www.facebook.com/C12Borderple [https://www.facebook.com/C12Borderple]x