The Aha! Moment

The psychology of impulse donations at checkout

18 min · 17 de nov de 2025
Portada del episodio The psychology of impulse donations at checkout

Descripción

You're at the checkout, and that familiar prompt appears: "Would you like to round up to the nearest dollar for charity?" Most of us have faced this moment—but what actually drives that split-second decision? In this episode, host David Hermanovitch sits down with Lauren Dula, Associate Professor at Binghamton University's College of Community and Public Affairs, to explore the surprising world of impulse charitable giving. Lauren's research reveals that checkout donors aren't just smaller versions of traditional philanthropists—they're completely different. Discover what sparks these micro-donations, who's most likely to give, and what this means for the future of charitable fundraising. Whether you're a shopper, a nonprofit professional, or simply curious about human behavior, this conversation will change how you think about that next checkout prompt.

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5 episodios

episode The psychology of impulse donations at checkout artwork

The psychology of impulse donations at checkout

You're at the checkout, and that familiar prompt appears: "Would you like to round up to the nearest dollar for charity?" Most of us have faced this moment—but what actually drives that split-second decision? In this episode, host David Hermanovitch sits down with Lauren Dula, Associate Professor at Binghamton University's College of Community and Public Affairs, to explore the surprising world of impulse charitable giving. Lauren's research reveals that checkout donors aren't just smaller versions of traditional philanthropists—they're completely different. Discover what sparks these micro-donations, who's most likely to give, and what this means for the future of charitable fundraising. Whether you're a shopper, a nonprofit professional, or simply curious about human behavior, this conversation will change how you think about that next checkout prompt.

17 de nov de 202518 min
episode TRAILER: What The Aha! Moment is all about artwork

TRAILER: What The Aha! Moment is all about

Ever wondered what goes through a researcher's mind when everything finally clicks? In this introductory episode of The Aha! Moment, host David Hermanovitch invites you into the world of academic research at Binghamton University—but not in the way you might expect. This isn't just about results and findings. It's about the questions that keep researchers up at night, the failed experiments that become breakthroughs, and those pivotal moments when confusion transforms into clarity. Join us each month as we speak with researchers from across campus who share not only their work and its real-world impact, but the stories behind their discoveries. New episodes monthly on Apple Podcasts, Spotify, YouTube, and wherever you listen.

17 de nov de 20253 min