Google AI Overviews Explained: Who took my clicks

From Data to Travelers- How AI Transforms Destination Marketing & Market Intelligence

In Episode 7 of the AI Compass Podcast for Travel Leaders, Jason Halberstadt sits down with Santiago Rodríguez—tourism strategist and creator of 9 free GPT tools—to show how DMOs, tour operators, and small destinations can attract high‑value international visitors without big budgets. We cover the full funnel—from strategy → market intelligence → content → outreach—and how AI (ChatGPT/Gemini/Claude/Perplexity) compresses months of work into a single morning when guided by the right context and prompts. Santiago also shares a practical framework for building personas, using social listening & search data, and converting research into campaign assets that resonate in source markets (e.g., Germany → Ecuador). 🎯 Perfect for: DMOs, tour operators, DMCs, destination marketers, and boutique brands that want to scale smart with AI. Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI [https://mytrip.ai/].

From Strategy to Action: How AI Can Align Teams & Drive Growth in Travel

In Episode 6 of the AI Compass Podcast, Hans Bernard Lagerweij, author of The Why Whisperer and founder of The Flying Dutchman Consultancy, shares powerful strategies for turning insights into growth. With over 25 years of global leadership experience in hospitality, adventure travel, and expedition cruises, Hans explains why 95% of strategies fail due to poor implementation—and how AI can help close the gap between leadership vision and team execution.  Joined by hosts Jason Halberstadt (MyTrip.ai) and Jason Elkins, Hans reveals:  * The 6C Model for strategy implementation * How to involve your team in cost savings and revenue ideas during crises * Using AI as a “Chief Listening Officer” to detect what’s said—and unsaid—in meetings * Why strategy must be dynamic in today’s unstable travel landscape * How to integrate AI to remove repetitive work and unlock human creativity * Practical tools like the reverse elevator pitch and idea-generation frameworks 🎯 Who should listen: Tour operators, travel agency owners, hotel managers, and any leader navigating AI transformation in travel. 📚 Hans’ Book: The Why Whisperer – How to Motivate and Align Teams to Get Your Strategy Done. LinkedIn – Hans Bernard Lagerweij [https://www.linkedin.com/in/hanslagerweij/] The Flying Dutchman Consultancy [https://hanslagerweij.com/the-why-whisperer/]  Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI [https://mytrip.ai/].

Mastering Travel SEO in the Age of AI: Google Overviews, ChatGPT & AEO Explained

In Episode 5 of the AI Compass Podcast, we sit down with AI strategist and hospitality expert Michael Goldrich from Vivander Advisors to explore how generative AI is reshaping visibility in search—and why tour operators, travel agencies, and hotels need to pivot now. Michael breaks down the concept of “Answer Engine Optimization” (AEO), the alligator graph of declining clicks, and how travel brands can survive (and thrive) in an AI-first search world. Special Guests: Michael J. Goldrich – AI strategist at Vivander Advisors Jason Halberstadt – SEO expert, co-author of Who Took My Clicks? Host: Jason Elkins What You'll Learn: What is the “alligator graph” in Google Analytics and what it means for you Why keywords are being replaced by context-rich queries How to get your brand cited in AI Overviews even if you’re not on page 1 The new metrics: Share of Answer (SOA) and Answer Engine Optimization (AEO) Why FAQs and fresh content matter more than ever How to plan, budget, and experiment with your digital presence in 2025 🔧 Bonus: Michael shares tools and tips to start tracking your Share of Answer across AI engines like Google’s AI Overview, ChatGPT, and Perplexity. 📌 Connect with Michael: https://vivander.com – AI Literacy, Education & Solutions for Hospitality 🔔 Subscribe for more episodes on AI + travel marketing. Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI [https://mytrip.ai/].

Google AI Overviews Explained: Who took my clicks

Discover how Google’s AI Overviews are changing the rules of organic search. In this episode, Jason Halberstadt and Daniel Halberstadt (father-son SEO duo) join  Jason Elkins to unpack the silent shift happening in travel SEO. They introduce their new ebook, "Who Took My Clicks? The 2025 Playbook for Travel Brand Visibility in the Age of AI," and explain how your travel business can stay visible, even when clicks disappear. What You'll Learn: Why 70% of users no longer click organic links How AI Overviews (a.k.a. AI Mode) are stealing traffic from travel websites What types of keywords are being impacted the most Why content authority still matters in the age of AI How to use schema markup to increase your visibility up to 30% The power of experimentation and how to measure prompt-based rankings 🎁 Free Resource: Download the free ebook: "Who Took My Clicks? The 2025 Playbook for Travel Brand Visibility in the Age of AI" Download it Here: https://voyageport.com/who-took-my-clicks-google-ai-and-seo-in-2025/ 🔧 Bonus: Watch out for a free WordPress plugin that automates schema implementation (coming soon). 🔔 Subscribe for more episodes on AI + travel marketing. Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI [https://mytrip.ai/].

Fixing the Frankenstack: How to Use AI to Integrate Your Travel Tech Systems

In Episode 3 of the AI Compass podcast, Jason Halberstadt and Jason Elkins dive into one of the biggest challenges facing travel companies today: the 'Frankenstack'.    💡 After interviewing 40+ travel company owners and analyzing 60+ AI conversations, one insight stood out — companies are drowning in disconnected systems. Booking engines, WhatsApp, email, CRMs, payment tools… all working separately.    Learn how AI can bring these pieces together, create a unified view of your travelers, and even predict what clients need before they ask. Discover what a Model Context Protocol (MCP) is, how reverse-engineering your best client journeys can surface blind spots, and how sentiment analysis can improve your customer experience.    Whether you're dealing with data chaos or just getting started, this episode offers practical guidance for turning your tech mess into a smart, AI-driven travel ecosystem.   Book a FREE AI strategy call with host Jason Halberstadt at MyTrip.AI [https://mytrip.ai/].