The AI Cookbook Show by Malcolm Werchota
You are clonable. Yes, you. Anyone listening to this podcast is right now clonable — audio and video both. And the software has gotten so good that 90 seconds of you on camera is enough. For audio, even less — 30 to 40 seconds from a phone call. Someone calls you, asks two or three questions. That's all they need. If you think that sounds far-fetched, pause this episode right now and go to TikTok. Type one name: Patrycek. A 13-14-year-old kid presses a button and turns into Brad Pitt. Moves like Brad Pitt. Speaks like Brad Pitt. He can do it with any famous face. He can do it with yours. A month ago, Patrycek didn't exist. Today: 104 million views. One side of this is funny. The other side is a hacking manual. For 30 to 50 cents. Remember Arup? Hong Kong, January 2024. A finance employee gets a Teams call. The CFO is on screen. The whole board sits around the CFO. They tell her: log in, click this through, we need it now. Across fifteen transactions she sends 25 million dollars. Every single person on that call was fake. Two years ago that attack cost hundreds of thousands. Today, two years later, the same attack costs 30 to 50 cents. 🔧 Three technologies that stack today * Real-time Deepfake — your face is replaced live in a video call, with millisecond latency. Voice too. Expensive today, ubiquitous in 6 months. * Face-Swap Pipeline — cheap and mature. Works in streams. If audio fails: "Sorry, my audio broke, I'll type." * Voice Cloning — cheapest and most mature. Runs locally. 30 seconds of source audio is enough. 📱 Where this software actually gets sold: Telegram Not on a website called deepfake-store.com. On Telegram channels with thousands of members. You join, ask "I want to do X" — minutes later someone offers you a demo call. Same playbook as legitimate enterprise software sales. One named product: Haotian AI. Chinese real-time face-swap, with customer support, update protocols, tutorials. Integrated directly into WhatsApp, Teams and Zoom. Honestly — SAP and the big enterprise software houses should study these products. They are better integrated than most legitimate enterprise software I have seen in 2026. Subscription tiers from $100/month up to several thousand for low-latency high-quality models. Fraud-as-a-Service has reached SaaS maturity. 🐷 Pig Butchering 2.0 — same victim, new face This is not a new scam. Young men in Nigeria and Ghana have been doing this for two decades. Fake romantic personas, slow extraction. The scam even has a name: Pig Butchering — you take a pig and cut it slowly. Before today, the scam was detectable — wrong accent, wrong photo, wrong rhythm. Today the scammer looks like a 25-year-old from Vienna. Or a 25-year-old from Hannover. With the right face. The right voice. The right accent. Decades-old scam playbooks suddenly enhanced. And it doesn't stop at romance scams. The same toolkit works on: the fake CFO call, the fake bank caller, the fake "I'm on the train, my phone is broken" WhatsApp to a family member. US fraud losses in this category: $12 billion in 2023 → $40 billion by 2027. 30% growth per year, every year. If this were a company, it would be the best venture investment of the decade. 🏢 Why the DACH Mittelstand is the perfect target "Malcolm, I'm happily married. This doesn't concern me." Stop. Listen. Think about German-speaking business culture. Not the DAX corporations — the actual Mittelstand. Austrian family businesses. Swiss family offices. GmbH owners. Companies between 200 and 2,000 employees, third or fourth generation, fifty or a hundred years old. When the CFO calls and says "urgent" — people move fast. Hierarchy is real. That cultural reflex is exactly what the new scammers target. Family office in Zurich — Teams call, urgent real-estate wire transfer, closes today. The assistant knows the face, the voice, the travel calendar. No formal callback protocol. Trust is the operating system. That trust can today be rented on Telegram for $500/month. IT password reset — factory manager calls IT on Teams: "I'm at the customer, my password is locked, reset it now." IT sees the face, hears the voice, approves. Perfect entry point for ransomware. Not your password — the keys to the whole company. 🔍 Detection is a losing game. Protocol is not. "Can we just buy software that detects deepfakes?" Kind of yes. Mostly no. The moment a detector becomes good, the attackers test against it and route around it. Antivirus arms race, 1990s edition — only faster. 🖐️ One free tip: If you suspect the person in your video call is fake, ask them to pick up a pen and rotate it in front of the camera. Today's face-swap models are bad at rendering small motor movements that overlap with the face. The fingers will glitch. Costs nothing. Use it. 🎯 Five Monday Actions 1. High-Risk Action List. One page, five items. Each item describes an action that cannot be authorized by phone or video call alone. Wire transfers above $10,000. IT password resets for admin accounts. Vendor bank-detail changes. Document signing under time pressure. Payroll routing changes. 2. The Codeword System. One word, rotated every 90 days. Agreed in person, never written down. When a sensitive action arrives via call: "What's our codeword for this quarter?" If they can't answer, the call is over. I use this in my own family. It's not paranoid — it's hygiene. 3. Multi-Factor Authentication on Payments. You have MFA on your Microsoft login. Extend it to financial actions. Above $10K, a second person approves via an app on a different device. Video call alone can't push it through. Most banks already offer this. Most companies haven't turned it on. 4. The Drill. Hire an external consultant to run a simulated deepfake attack. Today's tech: they succeed in 2 out of 10 attempts. Next year's tech: 9 out of 10. Run the drill annually. Treat it like a fire drill. 5. Show Your Team Patrycek. 10 minutes at the next all-hands. Open the deepfake software on screen. Be three different people in ten seconds. "This cost me three euros and took ten minutes." The shock is the training. 🧠 The deeper layer: Psychological Safety At a CAS in Artificial Intelligence at the Lucerne University of Applied Sciences, the Head of Strategy at Swiss Television said something I can't shake: "Malcolm, what's missing from all your protocols is psychological safety." Psychological safety is the permission to say "I don't believe you" to your boss, mid-call, without consequences. The permission for the assistant to interrupt the CFO with "Could you also send me a written confirmatio...
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