Alicia Liu (Part Two) on Patience, Funding, and Building a Luxury Vegan Ice Cream Brand

Second Act Female Founders — Live from Little Beach House Malibu

In this bonus episode of The Alchemy of Success, we bring you a live panel conversation recorded at Little Beach House in Malibu, featuring a group of founders in what many would consider their “second act.” This conversation explores the realities of building and rebuilding — career pivots, trusting intuition, setting boundaries, and redefining success beyond traditional markers such as money, status, or external validation. Each founder shares their own path, offering a grounded look at what it takes to navigate entrepreneurship in a way that is both sustainable and self-honoring. Across the panel, themes of inner work, resilience, and non-linear growth emerge — alongside honest reflections on failure, timing, and the decisions that shape both business and life. In this episode, we explore: * The role of intuition in career pivots and major business decisions * Balancing analytical thinking with instinct and self-trust * Setting and maintaining boundaries as a founder * Navigating success, failure, and non-linear growth paths * Redefining success beyond external validation Key Frameworks * Boundary Setting * Trusting Intuition * Non-Linear Success Action Points * Practice saying no to opportunities that aren’t aligned * Explore tools like human design to better understand decision-making * Prioritize self-care and resilience as part of long-term success Timestamps / Chapters 00:00 Introduction to the Panel and Founders' Backgrounds 02:23 The Role of Intuition in Career Transitions 10:56 Defining Success: A Personal Journey 16:21 Navigating Boundaries in a Masculine Environment 20:06 The Birth of Lavender & Truffles 23:40 Key Lessons from the Founders' Journeys 29:26 Exploring Human Design and Personal Boundaries 35:40 The Emotional Journey of Founders 39:50 Navigating the Ups and Downs of Entrepreneurship 43:09 Advice for the Next Generation of Founders 50:40 Redefining Success and Failure Guests Meredith Markworth-Pollack ⁠@palmacolectiva⁠ [https://www.instagram.com/palmacolectiva/] | ⁠palmacolectiva.com⁠ [http://palmacolectiva.com] Alicia Liu @lavenderandtruffles [https://www.instagram.com/lavenderandtruffles/] | lavenderandtruffles.com [http://lavenderandtruffles.com] Erika Paulson https://www.linkedin.com/in/erika-paulson-18784434a Host Info Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com [http://illumeconsultingstudio.com] Instagram: @illumeconsultingstudio Produced By The Alchemy of Success Produced by Trinity Rose Executive Produced by Alicia Lui Resources Mentioned * Human Design * Boundary Boss by Terri Cole * Astrology and inner alchemy practices Sponsored By Lavender & Truffles Premium plant-based ice cream https://lavenderandtruffles.com [https://lavenderandtruffles.com]

Sarah McCrum, Author of Love Money, Money Loves You, on Money, Energy, and a Different Relationship to Wealth

In this episode of The Alchemy of Success, author Sarah McCrum joins me for a conversation that explores our relationship with money through the lenses of energy, intuition, and awareness. We move beyond traditional conversations around money mindset and into a more nuanced understanding of how money operates within both business and life. Sarah shares her perspective on money as an energetic exchange, and how fear, control, and unconscious patterns can shape financial outcomes in ways many founders don’t initially recognize. We also discuss her book Love Money, Money Loves You, and the experiences that led her to write it — including business challenges, personal shifts, and the process of developing a more conscious and grounded relationship with wealth. This conversation offers an alternative way of thinking about money, one that integrates well-being, intuition, and long-term sustainability into how we build and grow. In this episode, we explore: * Rethinking money mindset through the lens of energy and awareness * How fear and control can shape financial decisions and outcomes * The relationship between intuition and wealth creation * Building a more conscious and sustainable relationship with money * Integrating well-being into business and financial growth Timestamps: 00:00 Podcast Intro 01:00 Episode Intro 05:07 Introduction to Money as Energy 08:06 The Journey of Writing Love Money, Money Loves You 11:06 Experiencing Business Failure and Channeling Messages 14:10 Applying the Book’s Principles in Real Life 17:00 Transforming Relationships with Money 20:00 The Role of Well-Being in Wealth Creation 23:13 Real-Life Success Stories from Coaching 25:58 Key Principles for a Healthy Relationship with Money 29:16 Understanding Wealth Beyond Money 32:05 The Intersection of Money and Spirituality 34:57 The Impact of the Book on Readers 38:06 Conclusion and Final Thoughts 45:30 Season Two Wrap-Up and Future Insights Resources Mentioned: Love Money, Money Loves You by Sarah McCrum GuestSarah McCrum is an author and speaker focused on transforming how individuals and founders relate to money, integrating principles of energy, awareness, and well-being into financial growth and decision-making. Website: sarahmccrum.com IG: @SarahMcCrum Host Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com Instagram: @illumeconsultingstudio Produced ByProducer: Quentin SelfExecutive Producer: Alicia Liu SponsorThis episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing.

IN SESSION: Unpacking imposter syndrome & fundraising.

In this episode of The Alchemy of Success, our guest joins us for an In Session episode where we explore the deeper layers shaping her feelings around self-worth in the fundraising process as a founder. The conversation also touches on the realities of raising capital as a female founder, and how internal patterns can influence investor relationships and decision-making. We move through the challenges she’s faced in raising capital, and how dynamics with investors, men, and even family begin to mirror internal patterns around worthiness, approval, and belonging. The conversation opens up a broader look at how these patterns can shape decision-making, negotiation, and leadership. Through the lenses of astrology, subconscious patterning, and business strategy, we unpack what it looks like to shift those dynamics — from proving to choosing, from overextending to holding clear boundaries, and from external validation to inner authority. This is a nuanced conversation about the intersection of personal history and business — and what becomes available when those two are brought into awareness. In this episode, we explore: * The emotional and relational dynamics that can surface when raising capital * How patterns with family and early relationships show up in business * The role of boundaries in investor and partnership decisions * Moving from external validation to internal authority * Using astrology as a tool for self-awareness and pattern recognition Timestamps: 00:00 Guest Clip 00:18 Podcast Intro 00:54 Episode Intro 03:14 And the session begins 09:05 Exploring Worthiness and Imposter Syndrome 15:18 Understanding Family Dynamics and Their Impact 21:10 The Role of Inner Authority in Self-Worth 27:21 Gender Dynamics in Business and Fundraising 29:21 Navigating Gender Dynamics in Professional Spaces 32:36 Proving Worth: The Intersection of Gender and Relationships 34:51 Investors and Personal Connections: The Importance of Vibe 37:50 Choosing Your Path: Empowerment in Relationships and Investments 41:05 Healing Patterns: Codependency and Boundaries 43:26 Setting Healthy Boundaries: A New Approach 46:27 The Importance of Self-Awareness in Investor Meetings 52:14 Lessons Learned: Growth Through Experience 55:43 Outro Resources Mentioned: * Cues: Master the Secret Language of Charismatic Communication by Vanessa Van Edwards HOST: Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com [Illumeconsultingstudio.com] Instagram: @illumeconsultingstudio [https://www.instagram.com/illumeconsultingstudio/] IN SESSION CO HOSTS: ⁠Gabrielle Perez ⁠ [https://www.luminousastrology.com/]— therapeutic astrologer ⁠Shannon Kim⁠ [https://www.notion.so/SELFLOVEBYSHANNONKIM.COM] — Intuitive & Certified hypnotherapist PRODUCED BY Producer: Quentin Self Executive Producer: Alicia Lui SPONSOR This episode is brought to you by Lavender & Truffles — a modern wellness brand creating plant-based, dairy-free ice cream made with clean ingredients and thoughtful sourcing. You can enjoy 20% off your order with code SUCCESS20.

Rory Reich on Leaving Microsoft and the Path of Inner Alchemy

In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Rory Reich to explore his path from a long career at Microsoft into the world of coaching, energy medicine, and holistic leadership. Rory reflects on the turning points that led him away from traditional corporate success and toward a more introspective path focused on mindfulness, energy work, and inner alchemy. He shares how his experiences in leadership and coaching gradually opened the door to a deeper exploration of consciousness, healing, and personal transformation. The conversation touches on trust, surrender, and the often unexpected ways people find themselves stepping into a different chapter of life and work. GUEST: Rory Reich Website:.roryreich.com Instagram: @roryreich Book: https://www.amazon.com/dp/1683092414 Radio Show: https://soundcloud.com/rory-reich/sets/the-conscious-coaching-hour HOST Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com Instagram: @illumeconsultingstudio Produced by Trinity Rose Executive Producer Alicia Lui SPONSORED BY Lavender & Truffles Plant-based ice cream made with intention and care. https://lavenderandtruffles.com [https://lavenderandtruffles.com] Use code SUCCESS20 for 20% off your order.

Alicia Liu (Part Two) on Patience, Funding, and Building a Luxury Vegan Ice Cream Brand

In Part Two of this conversation, Trinity Rose, Brand, Marketing + Business Strategist, continues her dialogue with Alicia Liu — founder of Lavender & Truffles — to explore the realities of launching and growing a luxury vegan ice cream brand. Alicia shares what it meant to start her company during COVID after being furloughed, and how timing, age, and experience shaped her approach to entrepreneurship. The conversation moves into luxury branding, strategic distribution, fundraising models, and the discipline required to grow a product-based business without compromising financial integrity or brand positioning. They also discuss patience, scarcity psychology in luxury marketing, and the importance of aligning with partners who support long-term vision over short-term acceleration. Timestamps / Chapters 00:00 Guest Clip00:21 Podcast Intro00:57 Episode Intro02:13 Starting a Business in Your 50s09:30 Timing and Opportunity10:59 Luxury Branding in the Ice Cream Category12:28 Patience and Strategic Growth15:10 Scarcity Psychology in Luxury Marketing15:58 Navigating Fundraising While Protecting Vision20:11 Debt-Driven Fundraising Models25:57 The Evolution of Growth Strategy32:44 Challenges in Raising Capital36:49 Entrepreneurship and Personal Growth37:04 Outro Guest Info Alicia Liu — founder of Lavender & Truffles, a luxury vegan ice cream and wellness brand rooted in clean ingredients and intentional growth. Website: lavenderandtruffles.com Instagram: @lavenderandtruffles Host Info Trinity Rose — Integrative Business Strategist and Advisor to early-stage founders Website: illumeconsultingstudio.com Instagram: @illumeconsultingstudio Produced By Executive Produced by Alicia Lui Sponsored By Lavender & Truffles https://lavenderandtruffles.com [https://lavenderandtruffles.com] Use code SUCCESS20 for 20% off your order.