Under Pressure - Marketing & Admissions in prep schools

The AMCIS Annual Conference 2026

Recorded live at the AMCIS Annual Conference on Monday, 11th May 2026, host Simon caught up with delegates, speakers, and exhibitors throughout the day. AMCIS is the Association for Admissions, Marketing and Communications in Independent Schools.

Attracting and building relationships with tomorrow's parents

In this episode, we dive into the world of independent education with insights from Victoria Deadman Gatt (Royal Russell School) and Dominic Kalantary (OpenApply by Faria). We explore the tools and strategies that schools can use to enhance their admissions processes and build stronger relationships with prospective families. Victoria's LinkedIn [https://uk.linkedin.com/in/victoriagatt] Dominic's LinkedIn [https://www.linkedin.com/in/dominickalantary/]

Digital advertising strategies in schools

In this episode, James and Taz share insights on digital and organic marketing strategies in schools, including how to measure ROI, create viral content, and foster authentic community engagement. Contact details james.busson@ackworthschool.com

Under Pressure - Marketing & Admissions in prep schools

Simon engages in discussion with Katherine Bluck, Katie Henderson, and Sophie Lodge about the current state of independent prep schools in the UK. The conversation highlights the challenges and opportunities facing the sector, particularly in light of recent changes in parental expectations and market dynamics. Katherine emphasises the need for schools to differentiate themselves and invest in marketing, while Katie and Sophie share insights on the pressures of competition and the importance of authenticity in communication with prospective families. Takeaways 1. It's an exciting time for independent schools despite challenges. 2. Schools need to invest more in marketing to stand out. 3. Parental expectations have changed significantly post-COVID. 4. Word of mouth remains a powerful tool in school reputation. 5. Authenticity in school marketing is crucial for building trust. Links https://amcis.co.uk https://www.linkedin.com/in/katherine-b-543796139/ kjb@iaps.uk [kjb@iaps.uk] https://www.linkedin.com/in/sophie-lodge-27831179/ s.lodge@bps.school [s.lodge@bps.school] https://www.linkedin.com/in/katielhenderson/ katie.henderson@bansteadprep.com [katie.henderson@bansteadprep.com]

Work well, live well & unlock your leadership potential with Jo Beckett

In this episode Simon interviews Jo Beckett, a qualified executive coach and psychologist, about her experiences and insights in coaching and development. They discuss the importance of stepping out of comfort zones, managing stress, and the role of physiology in emotional intelligence. Jo shares her journey from senior leadership in media to coaching, emphasising the transformational impact of coaching on leadership and performance. TAKEAWAYS * The magic happens in the stretch zone. * Physiology is at the heart of emotional intelligence. * Set intentions for the day to manage stress. * Positive psychology aids resilient leadership. * Contracting, collaboration, and checking in are key to success. * Limiting beliefs are just stories we tell ourselves. * Coaching can transform leadership and performance. * Aligning expectations is crucial for team success. * Managing headspace is vital in a digital age. * Courageous conversations lead to better outcomes. * How to work (more) collaboratively with your SLT. Jo's email: jo@jobeckettdevelopment.com