The ARB show
S3E11: #Top5 #mistakes that #CROS make with guest Kristin Zhivago [https://www.linkedin.com/feed/#] Welcome to The ARB show [https://www.linkedin.com/feed/#], a #podcast that sparks meaningful conversations with guests from diverse backgrounds, all aimed at adding value to your #professional life. Many Chief Revenue Officers (CROs) make mistakes such as focusing too heavily on short-term sales targets, neglecting cross-functional alignment, or failing to use data effectively to guide strategy. Others overlook customer retention while chasing new revenue or fail to adapt quickly to market shifts. Being aware of these #potential #pitfalls is essential for CROs because it allows them to build more balanced #growth #strategies, maintain organizational alignment, and make decisions that drive sustainable #revenue over time I am thrilled to introduce today’s guest, Kristin. Kristin Zhivago [https://www.linkedin.com/feed/#], revenue coach, has spent years helping hundreds of CEOs and entrepreneurs sell more by understanding what their customers want to buy and how they want to buy it. She is also a sales/marketing turnaround expert and management consultant. She founded and runs Zhivago Partners Revenue Growth Services [https://www.linkedin.com/feed/#] Partners, a revenue growth services company that identifies where your sales are stuck, helps you fix them, and also finds new market opportunities for you to pursue.. She is the author of the 5-star book, "Roadmap to Revenue: How to sell the way your customers want to buy." The link to the episode on YouTube and Spotify is in the comments. Do check in next Friday for a new episode. Want to be a guest on The ARB show? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/175585966465545722bc1edc6 #podcasters #podcastinglife #podcasting #PodMatch #business #podcast #business #success #management #leadership #growthmindset #tips # #technology #CROS #revenue #growth
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