The Art of Commerce
In EP 51 of The Art of Commerce, we break down how the rise of agentic audiences is completely shifting the digital experience landscape and forcing a radical merger between brand identity and marketing technology.This episode covers:-The Agentic Audience: Why your content must now serve both human emotion and structured AI data.-Content as Code: Utilizing the Adobe LLM Optimizer to maximize data layer traffic growth.-The Death of Page-by-Page Design: Transitioning art directors into design system innovators.-The Ultimate Org Chart: Why the modern CMO's new best friend has to be the CTO.-The Ferrari Fallacy: Why expensive enterprise tools fail without elite people and processes.-Community-Led Content: How brands are using agents to harvest insights directly from Reddit.Technology can take you a long way, but if you don't have the pit crew to run the machine, you're just sitting on a very expensive asset. Start small, fix the system, and build for the bots.Moria Fredrickson: https://www.linkedin.com/in/moriafredrickson/Connect with the hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/
57 episodios
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