The Art of Commerce
In EP 54 of The Art of Commerce, hosts Anish Raul and Jinx Joglekar sit down with digital marketing legend Avinash Kaushik to dissect why the traditional role of the analyst will completely vanish by 2028. If your entire marketing strategy relies on vanity metrics and manual optimization, you are already leaving massive revenue on the table.This episode covers:The Flip of the 10/90 Rule: Why Avinash is reversing his legendary framework to invest $90 in AI tools and $10 in humans.Deciphering Intent at Scale: How AI processes tens of thousands of real-time signals to create individual consumer experiences unique on Earth.The Death of Performance Marketing: Why tactical ad spending, bids, and dashboard auditing should be entirely handed over to machines.The Human Edge (Taste vs. Automation): Why the future of human marketing belongs entirely to brand storytelling, empathy, and strategic intuition.Quantum Computing and Super Intelligence: A terrifying and optimistic look at how next-generation compute power will fundamentally rewrite human capability.Performance marketing is officially a machine's game. If you aren't upgrading your human skillset to focus on strategy, taste, and novel situations, you're setting a timer on your own career.Connect with Avinash: https://www.linkedin.com/in/akaushik/Connect with the Hosts:Follow Anish Raul on LinkedIn: https://www.linkedin.com/in/anishraulFollow Ajinkya "Jinx" Joglekar on LinkedIn: https://www.linkedin.com/in/ajinkyajoglekar/
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