The Asiabits Podcast
"I think I probably had 10k in the bank account. This thing doesn't work, then I'm screwed." - Oliver Masson, Blisstil Oliver built sleep headphones alone for six years, burned through $700,000 of his own and his family's money, and cried in a Shenzhen hotel on his first night in China. Then he set a $10,000 Kickstarter goal and raised over $1,000,000 in 30 days. In this episode: * Crossing $1M alone: "you're never ecstatic, just more tired" * 36 prototypes to make soft foam and hard electronics coexist * First Shenzhen trip with $10K in the bank — crying in a cheap hotel * Finding his Chinese business partner via Dragon Innovation * Wanting to quit "at least once a day" for six years * Amex capping his card at $38K and a friend lending him 150,000 EUR * The Kickstarter algorithm: why 23% of pledges came free * Spending $212,000 on ads to raise $1,000,000 * Shipping 3,272 units in April and pricing against Bose * "Fall in love with the problem, not the solution" About Oliver: Oliver Masson is the solo founder of Blisstil, maker of the Serenade — over-ear ANC sleep and travel headphones born from six years of R&D. Australian, based in Lisbon. UNSW Renewable Energy Engineering, Sunswift Solar Racing Team, ex-carpenter, ex-entrepreneurship lecturer. Connect: blisstil.com [https://blisstil.com] --- asiabits is on a mission to bridge the gap between East and West. We provide non-biased, on-the-ground insights into technology, innovation, and the future of business in Asia. Subscribe: asiabits.com [https://asiabits.com/en] Follow us on LinkedIn: Thomas [https://www.linkedin.com/in/afuthomas/] Michael [https://www.linkedin.com/in/michael-broza/] asiabits [https://www.linkedin.com/company/asiabits/] Watch on YouTube: youtu.be/0YoFuZwpiFU [https://youtu.be/0YoFuZwpiFU]
17 episodios
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