The Autonomous Business
Ariel Klikstein co-founded Elementor, the visual builder behind 20 million websites and 13% of the top internet. Barak Friedman leads marketing at Sticklight, Elementor's full-stack creation platform for professionals. Ten years in, vibe coding lets anyone build a website by talking to an AI. So what happens to the people who built careers doing exactly that? In this conversation, Klikstein admits he's "one of the late bloomers in vibe coding," explains how he rebuilt his entire workflow around AI (from Cursor to Gemini to Claude), and describes why Sticklight was born from the same DNA as Elementor itself: freeing people from code. Friedman breaks down how smaller teams with broader skillsets are replacing large specialized departments, and how his own marketing team discovered enso through an AI agent running SEO research. Mickey Haslavsky names the shift: the "era of soul." When AI can generate 200,000 songs a day and build a landing page in minutes, the only thing left is taste, vision, and the human touch on top. Both guests agree. Klikstein puts it plainly: "Suddenly the power goes to creative people. People who aren't necessarily engineers. That's the change." The Autonomous Business Podcast, hosted by Mickey Haslavsky (enso), in partnership with Forbes Israel.
5 episodios
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