Mastering Customer Experience in B2B E-commerce

Webinar: Insider insights and winning strategies for growing your B2B marketplace

In the latest episode of The B2B Club, we are joined by the founders and co-founders of some of Europe’s most dynamic B2B marketplaces. Listen to discover the strategies that some of Europe's top marketplaces have employed to reach the top – and the mistakes they’ve learned from along the way. The recording is from a webinar that was hosted in June 2024, and features the following star-studded panel: * Ilias Sousis, CEO & Co-founder, Wikifarmer * Karolina Ling-Vannerus, Founder & CEO, Circulate * Ciro Di Lanno, Co-founder, Mirta * Louis Carbonnier, Co-founder & President, Hokodo * Martin-Pierre Gaultier, CCO & CMO, Lemonway

The Definitive Guide to B2B E-commerce Buyer Demands in 2024

Do you know what B2B E-commerce buyers really want? No? Well listen now to find out! In this episode, Hokodo's co-founder and President Louis Carbonnier is joined by B2B E-commerce experts Jason Greenwood, Chris Gee and Aaron Sheehan to take a deep-dive into the key findings of our recent report, The Definitive Guide to B2B E-commerce Buyer Demands in 2024. The report is based on a survey of more than 500 B2B E-commerce buyers across Europe, which we use to uncover the expectations and requirements of B2B E-commerce in 2024. We hope you enjoy the episode! Find out more about our guest speakers below. ⁠Louis Carbonnier⁠ [https://www.linkedin.com/in/louiscarbonnier/] - Louis is the co-founder and President of Hokodo where he leads the product strategy of the company’s payment terms solutions. ⁠Christopher Gee⁠ [https://www.linkedin.com/in/christophertgee/] - Chris is the UK Chapter Lead at B2B eCommerce Association, the leading professional network and resource for companies and merchants who want to succeed in B2B eCommerce and digital transformation. ⁠Aaron Sheehan⁠ [https://www.linkedin.com/in/aaronsheehan/] - Aaron is the Director of Product Marketing at OroCommerce, the leading eCommerce platform for B2B that helps distributors, manufacturers, wholesalers, and large retailers perform online transactions between businesses. ⁠Jason Greenwood⁠ [https://www.linkedin.com/in/jason-greenwood-digital-expert/] - Jason has more than 23 years working in eCommerce, and currently helps mid/large wholesale brands sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

What are the benefits of Open Banking for B2B sellers?

In the final episode of this series of The B2B Club, we are joined by Hokodo’s Director of Data Science & Fraud Nicolas Rabinovitch [https://www.linkedin.com/in/nrabinovitch/] and Oscar Wislby [https://www.linkedin.com/in/oscar-wilsby-71020931/], the co-founder of Open Banking provider FUSE [https://www.fuseinsight.com/], as we aim to delve deeper into Open Banking and how it is increasingly being applied in the world of B2B trade. Listen to the episode now to find out: * The different use cases of Open Banking * How Open Banking can be used to minimise credit and fraud risk * What can be done to increase the adoption of Open Banking

What does PSD3 mean for B2B?

In this month's episode, Hokodo's Head of Legal and Compliance Nathalie Hoon [https://www.linkedin.com/in/nathalie-hoon-5630958a/] helps us to learn about what the European Commission's new payments proposal - including PSD3 and PSR - will mean for B2B. Join us as we take a look at how PSD3 has evolved from existing legislation (PSD2), and how it should continue to encourage greater payments security for businesses and consumers. We also discuss how the proposed changes could help to promote further competition and innovation in the industry, especially in relation to Open Banking [https://www.hokodo.co/resources/open-banking-what-is-it-and-why-should-you-care] and account-to-account payments.

Mastering Customer Experience in B2B E-commerce

In this episode of The B2B Club [/resources/introducing-hokodos-new-podcast-the-b2b-club], Hokodo's Senior Engineering Manager Tom Evans [https://www.linkedin.com/in/tomevans18/] is joined by B2B E-commerce expert Michael Vax [https://www.linkedin.com/in/michaelvax/]. Over the last 20+ years, Michael has amassed vast knowledge and experience of digital commerce, leading the development of E-commerce platforms at Hybris (SAP), Spryker and Elasticpath. Currently, Michael is running Commerce is Digital [https://commerceisdigital.com/] which helps businesses to take their E-commerce operations to the next level with a range of in-depth training courses. One of these courses, Mastering Customer Experience in B2B E-commerce, forms the basis of this month’s episode as we take a holistic view of the B2B customer journey and how it can be optimised to maximise conversion rates and customer satisfaction.  Listen now to discover… * How to personalise for different buyer personas * Guidance on how to sell complex products online * How to introduce merchandising and searchandising to upsell and cross-sell products As a special offer for The B2B Club listeners, Michael is offering a limited time 20% discount on all Commerce is Digital courses. To redeem the offer and take your E-commerce skills to the next level, just enter the discount code HOKODO20 at checkout. Use the discount code now [https://commerceisdigital.com/digital-commerce-for-b2b-business-course/]. Michael's new book has also recently been released: AI-Powered Ecommerce - Elevating Customer Experiences, Optimizing Operations. Get your copy today. [https://www.amazon.com/AI-Powered-Ecommerce-Experiences-Optimizing-Operations-ebook/dp/B0CJMC3P68/]