How to Identify Your Ideal Client Avatar (Step-by-Step for Beauty Businesses)

Going Solo w/ 10 Years of Waxing Wisdom: Techniques, Business, and Lessons Learned | ft. Doll Parts Beauty Parlor

In this episode of The Beauty Business Playbook, I sit down with Colleen, owner of Doll Parts Beauty Parlor. After 10 years as a waxing expert, she recently took the leap and shifted from working for a corporation to opening her own suite. We chat all things businesses, waxing techniques, and more. FIND COLLEEN (your wax bestie) https://www.instagram.com/dollpartsparlor [https://www.instagram.com/dollpartsparlor] Book (Costa Mesa, CA): dollparts.glossgenius.com [⁠dollparts.glossgenius.com⁠] CONNECT WITH JESS ⁠www.instagram.com/thejessfeld⁠ [⁠www.instagram.com/thejessfeld⁠] ⁠www.tiktok.com/@thejessfeld⁠ [www.tiktok.com/@thejessfeld⁠] WORK WITH ME If you’re ready to elevate your business and mindset, I offer: * 1:1 Coaching & Mentorship * Strategy Intensives * Workshops & Trainings FREE RESOURCES: www.apotheklounge.com/training [www.apotheklounge.com/training] If you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.

Mindset Shifts I Learned the Hard Way in Business

In this episode of The Beauty Business Playbook, I’m chatting with you about some of the mindset shifts that I've learned in building a business and by helping others navigate the beauty and wellness industry. Let's reframe our way of thinking, so we can expand our ability to grow! What You’ll Learn in This Episode * How your mindset can affect your ability to show up for your business * Reflecting and changing your attitude can help you gain clarity * Why nothing is truly a waste of time in business * How to start viewing mistakes as feedback, not failures * How shifting from competition to collaboration can expand your opportunities FREE LIVE WEBINAR ON 2/4 AT 4PM PST Save your spot HERE [https://www.eventbrite.com/e/1980666971229?aff=oddtdtcreator]! CONNECT + SHARE YOUR PROGRESS! ⁠www.instagram.com/thejessfeld⁠ [⁠www.instagram.com/thejessfeld⁠] ⁠www.tiktok.com/@thejessfeld⁠ [www.tiktok.com/@thejessfeld⁠] Work With Me If you’re ready to elevate your business and mindset, I offer: * 1:1 Coaching & Mentorship * Strategy Intensives * Workshops & Trainings FREE RESOURCES: www.apotheklounge.com/training [www.apotheklounge.com/training] If you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.

How to Identify Your Ideal Client Avatar (Step-by-Step for Beauty Businesses)

In this episode of The Beauty Business Playbook, I’ll be walking you through a step-by-step exercise that allows you to identify your Ideal Client Avatar. Stop guessing your strategy, and start attracting clients who TRUST you. What You’ll Learn in This Episode * Steps of identifying WHO you are speaking to * How your Ideal Client Avatar can increase lead generation and client retention * Why getting crystal clear on your ICA is a key factor in your beauty business success CONNECT + SHARE YOUR PROGRESS! ⁠www.instagram.com/thejessfeld⁠ [⁠www.instagram.com/thejessfeld⁠] ⁠www.tiktok.com/@thejessfeld⁠ [⁠www.tiktok.com/@thejessfeld⁠] WORK WITH ME If you’re ready to elevate your business and mindset, I offer: * 1:1 Coaching & Mentorship * Strategy Intensives * Workshops & Trainings BLOOM METHOD TRAINING + FREE RESOURCES: www.apotheklounge.com/training [www.apotheklounge.com/training] If you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.

Beauty Boss Q&A: Med Spa and Beauty Business Owner's Questions Are Answered

In this episode of The Beauty Business Playbook, I’m answering some of the top questions from med spa and beauty business owners!  TOPICS COVERED: * Fully booked, but not profitable * Raising prices without losing clients * Importance of social media * Knowing your numbers CONNECT + SHARE YOUR PROGRESS! ⁠www.instagram.com/thejessfeld⁠ ⁠www.tiktok.com/@thejessfeld⁠ Work With Me If you’re ready to elevate your business and mindset, I offer: 1:1 Coaching & Mentorship Strategy Intensives Workshops & Trainings FREE RESOURCES: www.apotheklounge.com/training/#freeresources [www.apotheklounge.com/training/#freeresources] If you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.

10 Things You Can Do Right Now to Elevate Your Spa

In this episode of The Beauty Business Playbook, I’m breaking down 10 things you can implement in your spa or practice RIGHT NOW to stand out and elevate the client experience! This episode is designed for beauty and wellness business owners who want to stand out from the competition without financial stress or burnout. What You’ll Learn in This Episode * Why and how to shift from “more clients” to “the right clients” * What "standing out" actually means * 10 strategies you can bring into your business to set you apart in an oversaturated market * How to integrate these into your business without feeling overwhelmed or overspending CONNECT + SHARE YOUR PROGRESS! www.instagram.com/thejessfeld [www.instagram.com/thejessfeld] www.tiktok.com/@thejessfeld [www.tiktok.com/@thejessfeld] Work With Me If you’re ready to elevate your business and mindset, I offer: * 1:1 Coaching & Mentorship * Strategy Intensives * Workshops & Trainings FREE DOWNLOADS/RESOURCES: https://www.apotheklounge.com/training [https://www.apotheklounge.com/training] If you enjoyed this episode, please subscribe, leave a review, and share it with a fellow beauty or wellness business owner.