The Behind The Flavor’s Podcast
What if flavor could do more than taste good? What if it could create a full sensory experience? In this episode the Beck Flavors sensory science team takes a deep dive into Beck Beyond™ — our new line of sensory-driven flavor enhancers designed to transform how beverages are experienced. From cooling sensations and lingering heat to juicy mouthfeel amplification and bright citrus puckering, this episode explores how modern flavor innovation is moving beyond taste alone. Join Megan and Mike as they break down all four Beck Beyond™ enhancers: 🔥 Up the Heat ❄️ Cooling Enhancer 🍊 Pith Pucker 🍑 Juicifier They discuss the science behind trigeminal sensations, the consumer trends driving multisensory beverages, and how brands can use these systems to create more immersive, memorable, and differentiated products across alcoholic and non-alcoholic beverages.
15 episodios
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