#19: Inspiring Strong Reactions through Sales Copy - Featuring "The Haunting of Hill House" by Shirley Jackson

#20: Do Your Clients Love You Back? - Featuring "Dog Man and Cat Kid" by Dav Pilkey

It goes without saying that you love your clients. But are you focused so much on the quality of your service or product that you're focusing less on the relationship? Our inspiration in this episode is a childrens' graphic novel - "Dog Man and Cat Kid" by Dav Pilkey. Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include: - What are your clients thinking about when they have to cut costs? - Are your "easy" clients getting the same attention as your other clients? - Where do boundaries get blurred between friendship and business? - Are you clear on your policies, and when are you willing to make exceptions? Purchase this title through my affiliate link on ⁠⁠⁠⁠⁠ [https://www.amazon.com/Olga-Dies-Dreaming-Xochitl-Gonzalez/dp/1250786185/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=&_encoding=UTF8&tag=betterwithb00-20&linkCode=ur2&linkId=4c006fa2c63e043b33bc30333b013989&camp=1789&creative=9325]⁠Bookshop.org.⁠ [https://bookshop.org/lists/better-with-books-podcast-titles-for-your-tbr-list] Suggest a title, or become a guest! www.katehollis.co/podcast Kate's copywriting - www.katehollis.co Follow on IG - @betterwithbookspod @kateholliswrites Book a consult - kate@katehollis.co Inquiries - kate@betterwithbookspodcast.com

#19: Inspiring Strong Reactions through Sales Copy - Featuring "The Haunting of Hill House" by Shirley Jackson

Sales copy is necessary for businesses of ALL kinds. But how can you make an impression AND make the sale? Our inspiration in this episode is a horror novel - "The Haunting of Hill House" by Shirley Jackson. Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include: - How can you pace your narrative for the most impact? - Why does some copy make an impression, but some falls flat? - How can your reader see themselves in your copy? - Do readers experience your content on a physiological level? Purchase this title through my affiliate link on ⁠⁠⁠ [https://www.amazon.com/Olga-Dies-Dreaming-Xochitl-Gonzalez/dp/1250786185/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=&_encoding=UTF8&tag=betterwithb00-20&linkCode=ur2&linkId=4c006fa2c63e043b33bc30333b013989&camp=1789&creative=9325]Bookshop.org. [https://bookshop.org/lists/better-with-books-podcast-titles-for-your-tbr-list] Suggest a title, or become a guest! www.katehollis.co/podcast Kate's copywriting - www.katehollis.co Follow on IG - @betterwithbookspod @kateholliswrites Book a consult - kate@katehollis.co Inquiries - kate@betterwithbookspodcast.com

#18: Acting with Integrity During Times of Conflict - Featuring "Olga Dies Dreaming" by Xochitl Gonzalez

There's so much pain and loss in the world right now. As a business owner - and as a human - how can you respond in a way that feels right to you? Our inspiration in this episode is a novel - "Olga Dies Dreaming" by Xochitl Gonzalez. Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include: - Is there more than one definition of integrity? - How are we impacted by the narratives and values of other people? - What does it cost us to act in a way that doesn't align with our true selves? - How can we show up during a time of crisis in the most impactful, heartfelt way? Purchase this title through my affiliate links on ⁠Amazon⁠ [https://www.amazon.com/Olga-Dies-Dreaming-Xochitl-Gonzalez/dp/1250786185/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=&_encoding=UTF8&tag=betterwithb00-20&linkCode=ur2&linkId=4c006fa2c63e043b33bc30333b013989&camp=1789&creative=9325] or ⁠My Bookshop.org storefront⁠ [https://bookshop.org/lists/better-with-books-podcast-titles-for-your-tbr-list]. Another title suggested in the episode is The Way of Integrity [https://www.amazon.com/Way-Integrity-Finding-Path-Your/dp/1984881485?&_encoding=UTF8&tag=betterwithb00-20&linkCode=ur2&linkId=438882298d80dd43f708e87fa7f2010e&camp=1789&creative=9325] by Martha Beck. Suggest a title, or become a guest! www.katehollis.co/podcast ⁠Book your Sales SOS session⁠ [https://stargazercreative.com/sales-sos/] with Kate and Nichole Chapais of Stargazer Creative. Limited spots available! Kate's copywriting - www.katehollis.co Follow on IG - @betterwithbookspod @kateholliswrites Book a consult - kate@katehollis.co Inquiries - kate@betterwithbookspodcast.com

#17 - How Book Bans Impact Your Business - Featuring "Our Missing Hearts" by Celeste Ng

It's Banned Books Week - and we're talking about how banned books impact WAY more than you might think. That includes your business! Our inspiration in this episode is a dystopian novel - "Our Missing Hearts" by Celeste Ng. Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include: - What do book bans tell us our our culture and society? - Are we impacted by a culture of fear without even realizing it? - How can we use our businesses as a platform to support free speech? - How can we support authors and the creative economy? Purchase this title through my affiliate links on Amazon [https://www.amazon.com/Our-Missing-Hearts-Celeste-Ng/dp/0593492668/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=&_encoding=UTF8&tag=betterwithb00-20&linkCode=ur2&linkId=ed47e0829d29fa7a3a1615d74c7788fe&camp=1789&creative=9325] or My Bookshop.org storefront [https://bookshop.org/lists/better-with-books-podcast-titles-for-your-tbr-list] Suggest a title, or become a guest! www.katehollis.co/podcast Book your Sales SOS session [https://stargazercreative.com/sales-sos/] with Kate and Nichole Chapais of Stargazer Creative. Limited spots available! Kate's copywriting - www.katehollis.co Follow on IG - @betterwithbookspod @kateholliswrites Book a consult - kate@katehollis.co Inquiries - kate@betterwithbookspodcast.com

#16: Age in Entrepreneur Culture - Featuring "The Old Woman with the Knife" by Gu Byeong-Mo

Conversations around inclusion - race, gender, disability, and more - have become the norm in entrepreneurship. But why is no one talking about age? Ageism is definitely out there, and many brands unintentionally perpetuate stereotypes in their messaging. So what can you do about it? Our inspiration in this episode is a thriller novel - "The Old Woman With the Knife" by Gu Byeong-mo. Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include: - What commonly used words reinforce ageism? - How do stereotypes show up in messaging? - Is there an expectation that older entrepreneurs work with older clients? - Why does age make people uncomfortable? Purchase this title through my affiliate links on Amazon [https://www.amazon.com/Old-Woman-Knife-Novel/dp/1335425764?&_encoding=UTF8&tag=betterwithb00-20&linkCode=ur2&linkId=143d32be1a225b1b85021f62ba83dd4d&camp=1789&creative=9325] or My Bookshop.org storefront [https://bookshop.org/lists/better-with-books-podcast-titles-for-your-tbr-list] Suggest a title, or become a guest! www.katehollis.co/podcast Kate's copywriting - www.katehollis.co Follow on IG - @betterwithbookspod @kateholliswrites Book a consult - kate@katehollis.co Inquiries - kate@betterwithbookspodcast.com