The Value of Consumer Insights in Beverage Marketing

The Value of Consumer Insights in Beverage Marketing

On this episode of The Beverage Information Group Insider Podcast, the Director of Research, Marina Velez, has a conversation with Dave Cameron, a Consulting Leader and Professor in the Business use of Data Science and Analytics.  Today’s topic is The Value of Consumer Insights in Beverage Marketing, which is about channeling the power of consumer data and insights in developing a 360-degree perspective of the beverage alcohol customer to inform marketing campaign strategies that increase sales and market share.