The Bhandwagon Podcast
In this episode of The Bhandwagon Podcast, we speak to @muhammadayyubmbe , a visionary figure whose influence spans both community leadership and the global music industry. Awarded an MBE for his service and impact, Ayub is widely recognised for helping orchestrate the careers of legendary artists including Nusrat Fateh Ali Khan, Malkit Singh, Bally Sagoo, and many more. He also reflects on his landmark work with Universal Music Group, helping bridge South Asian music with mainstream global platforms. A powerful conversation about legacy, leadership, and shaping culture across generations. In this Episode! 00:00:00 Intro 00:05:02 Dealing with Family Pressures, Racism & Culture 00:10:06 The journey of music 00:13:20 @bhujhangy Group 00:13:55 The First Asian Radio Presenter 00:17:50 OSA International & Intro into the legends @theofficialnusrat , @malkitsingh_goldenstar & @ballysagooofficial 00:21:40 Raj Kapoor & Rishi Kapoor Effect 00:30:30 Nusrat Fateh Ali Khan was an institution 00:38:44 Life after Death 00:41:08 Malkit & Bally Sagoo 00:46:00 @womadfestival Festivals 00:49:10 @nelson_mandela_oficial & @itspetergabriel 00:53:00 OSA Peak 00:56:00 Universal Music Group 00:59:00 Partners In Rhyme 01:01:00 Bhandwagons’ & Much Much More!!!!! The inside story behind the deal with @universalmusicmena @universalmusicindia 🤝 A special thanks and acknowledgement to @sanujeetb @devsanyal & @gauravchaturvedi1 for their roles in this journey, Bhandwagon Podcast Platform links https://linktr.ee/RickyBhandal (Link in Bio) Powered By: 🎥 @sewa_jagpal 🏠 @mahirsexperience Available On @applepodcasts @spotifypodcasts @amazonmusicuk @gaanapodcasts @youtube (Video) Advertising Inquiries: https://redcircle.com/brands [https://redcircle.com/brands] Privacy & Opt-Out: https://redcircle.com/privacy [https://redcircle.com/privacy]
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