How To Find Your Target Audience Using Demographic & Psychological Factors

We need more consistency & authenticity from you.

In tonight's episode, I'm digging deep to help you develop your brand. On a scale of 1-10, 10 being the best, what would you rate your brand consistency? Do you have a solid color scheme, font selection, or matching aesthetics? Find out why you need to be consistent across the board and my top 3 places you can go to get things in order.  In the second half of the show tonight, we have a candid conversation about showing up online as your most authentic self. Your brand needs to show that you are a real, genuine person with hopes and dreams—not just a business strategy. Your audience wants to look up to someone and follow along to meet their goals and create their dream life.  What would it mean to your brand to implement these two elements of business? Get started on the episode so you don't miss anything.  Want more information on how to build brand, and market your business check me out Createyourown_empire [//instagram.com/createyourown_empire] Never miss another episode follow me on IG  TheBossesLounge [//instagram.com/thebosseslounge]

The 10 Commandments of Social Media

Tonight's episode is full of love and laughter as my business bestie joins The Bosses Lounge for part 2 of The 10 Commandments of Social Media.  Courtney Duncan is the CEO of MeticulouZ StyleZ who uses her platform and business to promote self love, self worth, self acceptance, and self empowerment through various streams of fashion. MeticulouZ StyleZ offers a wide variety of Inspirational & Empowered Design Apparel  and Trendy & Unique Accessories, with an  added  dash of Chic & Bold Head wraps. Courtney also provides styling services, planners, and a business eGuide to help business owners get started with their business.   Don't leave tonight salty, leave knowing their is always room from improvement. This information is shared with love, but it is very juicy!!! Follow Shop & Support  Shop: https://meticulouzstylez.com [https://meticulouzstylez.com] IG: @MeticulouZstyleZ [//instagram.com/meticulouzstylez] TikTok: MeticulouZstyleZ

How to Craft Brand Message Around Your Brand Purpose

What exactly is your brand purpose and how do you define what that looks like for your business? In this episode I will speak with you about how to create your irresistible brand purpose and your  that will have people stuck on your brand. Your brand purpose can have a major impact on how your brand is viewed in the market—and, ultimately, can be the driving force behind your success.  Your Brand purpose is important because it shows your customers that you’re not just your products, services, or advertising campaigns. You have a purpose, that’s more then just making money. 💰 These 3 simples steps will help you craft the driving purpose behind your business. What: Do you sell or provide for people? How: this stage can be challenging to figure how you can stand out and be unique against your competitors. Why: the step most struggle with because it’s not your personal why it’s your brands why, it purpose and value and beliefs. Don’t just save this information! That’s simply not enough ...take action on this information. Get a piece of paper and pen and get to work making this sort of your business. You are now inside The Bosses Lounge

What A Year Can Bring Hussain Abdullah

Tonight I have an extraordinary guest inside The Bosses Lounge. The very first guest interview Mr. Hussain Adbullah, CEO of HA Homes. During my first interview with Hussain, I was so nervous recording I could barely remember his name. I left that interview thinking maybe podcasting isn't for me.  I actually let it go for a few months. I felt defeated and in over my head. Then Hussain kindly agreed to a second interview because he wouldn't let me give up. But, guess what happened during that episode.... the recording didn't save. I was sick; I couldn't figure out what I was doing wrong. Once again, Hussain wouldn't let me quit. Thank goodness he didn't because we recorded season 1 ep:1 for the third time with much success. Hussain wouldn't let me quit or give up and encourage me every step of the way. I had to have him back on the show as a more experienced podcast host, and this interview was absolutely amazing. He achieved so much in 2020. I can't wait for you to hear his story.

How To Find Your Target Audience Using Demographic & Psychological Factors

Your audience will be the make or break of your brand. If you do not have an audience, you will not have any success. One of the biggest mistakes made in business is not specifically defining a target audience To be a powerful brand, you need to build a strong connection with your target audience. But, before doing so, you need to figure out exactly who they are and what they want. You, essentially, need to psychoanalyze your audience in order to connect with them. First, you need to understand them from a demographic perspective. This means determining their age, gender, location, education, family, and technology, etc. These areas will help you paint a portrait of what they look like. You then need to determine who they are psychologically. What are their wants, needs, values, beliefs, and attitudes? What are they missing or where do they struggle? Grab a piece of paper and join me inside The Bosses Lounge