How to Create a Product Business (and What I Got Way Wrong)

Confessions of a Three-Episode Podcaster: Macro Trends and the Magic of Unquitting This Media Channel

Nearly half of all podcasts ghost before Episode 4. I was one of them.  In this episode, I unpack the macro trends and stats around podcast consistency, breaking down the data behind podcast listenership and creator entrepreneurs, what’s fueling the “three-episode curse,” why audio is so valuable in an AI-driven world, and why podcasting remains one of the most underrated channels for brand building and client acquisition for solo founders and operators.  Plus, the craziest thing happened with just three episodes live.  You’ll hear: * (01:12) The data behind podcast drop-off — 47% never make it past Episode 3 * (01:54) The “why” for podcasting — humanizing your brand message in an AI-evolving world * (02:50) Macro trends in podcasting, including how brands, creators, and listeners are reshaping the medium through 2030 * (04:32) What podcast listeners want, according to the data * (06:02) Why AI is calling our bluff, and how podcasts still win * (07:23) The compounding effects of podcasting (with an example) * (07:59) What Steven Bartlett’s “Diary of a CEO” and $425 million media empire reveal about the future of the creator economy * (09:30) Turning your setbacks into stories — what I learned after stalling, and how just three episodes led to a new client and renewed creative momentum * (10:18) Podcast consistency strategies — what worked, what didn’t Whether you’re a brand builder, creative, or solo founder or operator, consider this your reminder that consistency matters. Podcasting works, even if you’re just starting. And comeback stories convert too. Show notes: https://shavaun.com/podcast-consistency-confessions-of-a-three-episode-podcaster/ [https://shavaun.com/podcast-consistency-confessions-of-a-three-episode-podcaster/] Resources mentioned: * Report: Podcast Statistics and Trends for 2025 [https://riverside.com/blog/podcast-statistics?utm_source=chatgpt.com] If you enjoyed this episode (or learned something new), don’t forget to: * Subscribe to or follow The Brand Bloc * Leave a rating and review * Tag your host @shavaun [http://x.com/shavaun] with the part you loved Grow sharp. Scale smart. Look brand-good. Get five brand plays every Sunday at 5pm (it’s free!): https://shavaun.com/newsletter [https://shavaun.com/newsletter] Got a question? Ask The Brand Bloc: https://thebrandbloc.com/ask [https://thebrandbloc.com/ask/] I have an idea for a business, now what? Take this free quiz for an action plan that fits your personality: https://shavaun.com/business-quiz [https://shavaun.com/business-quiz] Get the best of the best brand and business picks: https://shavaun.com/favorite-things [https://shavaun.com/favorite-things/] Ready for your brand transformation? Let’s work: https://shavaun.com/ [https://shavaun.com/] Shop the award-winning sensory candle brand, Spoken Flames. Named “Best Candle Brand” by Cosmopolitan and “Best-Smelling Candle” by New York Magazine. Upgrade your candle stash: https://spokenflames.com [https://spokenflames.com] Produced by Essy & Jo Media Group: https://essyandjo.com [https://essyandjo.com]

What Your Brand Colors Really Mean: The Psychology of Color in Branding

Barbie’s pink, Swift’s orange sparkle, and the secret language of brand colors. Color isn’t just decoration. It’s one of the most powerful tools in branding. In this episode of The Brand Bloc, Shavaun (@shavaun [https://twitter.com/shavaun]) dives into color psychology in branding and unpack how color shapes consumer perception, brand recognition, and even buying behavior. You’ll hear how Barbie’s pink takeover turned a brand color into a cultural movement, and, most recently, how Taylor Swift’s “orange sparkle” is redefining campaign color strategy. We’ll explore brand color meanings in a practical way, from red’s urgency to blue’s trustworthiness, and share actionable tips for choosing the right color for your permanent brand identity versus a seasonal campaign. So, whether you’re building a new brand or planning your next big campaign, this episode will help you understand the science, culture, and strategy behind color so you can pick hues that resonate, inspire, and convert. In this episode: 00:00 – Intro: The Psychology of Brand Colors 00:57 – Why Does Color Matter in Branding? (with Examples) 02:20 – How Brands Use Color 03:13 – Real-World Brand Examples (Case Studies) 05:56 – Core Brand Colors vs. Seasonal Campaign Colors 06:47 – 5 Color Guidelines to Consider for Your Brand 08:26 – Color, Accessibility, and ADA-Compliance 08:56 – Pro Tip & Secret Exercise: Color Mapping 09:23 – Outro: Use Color to Be Remembered Resources mentioned: * Report: Impact of Color on Marketing [https://newion.uwinnipeg.ca/~ssingh5/x/color.pdf] * Tool: ADA Color Contrast Checker [https://webaim.org/resources/contrastchecker/] * Article: Designer Explains: What is Brand Awareness? [https://shavaun.com/designer-explains-what-is-brand-awareness/] Show notes: https://shavaun.com/color-psychology-in-branding/ [https://shavaun.com/color-psychology-in-branding/] If you enjoyed this episode (or learned something new), don’t forget to: * Subscribe to or follow The Brand Bloc * Leave a rating and review * Tag your host @shavaun [http://x.com/shavaun] with the part you loved Grow sharp. Scale smart. Look brand-good. Get five brand plays every Sunday at 5pm (it’s free!): https://shavaun.com/newsletter [https://shavaun.com/newsletter] Got a question? Ask The Brand Bloc: https://thebrandbloc.com/ask [https://thebrandbloc.com/ask/] I have an idea for a business, now what? Take this free quiz for an action plan that fits your personality: https://shavaun.com/business-quiz [https://shavaun.com/business-quiz] Get the best of the best brand and business picks: https://shavaun.com/favorite-things [https://shavaun.com/favorite-things/] Ready for your brand transformation? Let’s work: https://shavaun.com/ [https://shavaun.com/] Shop the award-winning sensory candle brand, Spoken Flames. Named “Best Candle Brand” by Cosmopolitan and “Best-Smelling Candle” by New York Magazine. Upgrade your candle stash: https://spokenflames.com [https://spokenflames.com] Produced by Essy & Jo Media Group: https://essyandjo.com [https://essyandjo.com]

3 Ways to Optimize Your Website in the AI Era: What’s Changed and What the Data Shows

In a world of AI and instant answers, what do your website visitors and prospective customers want, expect, and need? In this episode of The Brand Bloc podcast, we explore a report and the latest data on the evolution and future of websites in the AI era. We’ll cover why websites and consumer behaviors have already evolved and will continue to evolve with AI, and how to build an “AI-enabled brand” that meets today’s realities of human and machine behaviors. Because here’s the data-backed truth: • It’s 3x harder to get traffic from Google now than 10 years ago • 75% of Google searches stay on Google • The internet’s business model has fundamentally changed in the past 6 months So, what now? In this episode: 00:00 – AI-Enabled Brands and the Role of Websites in the AI Era 01:25 – How AI Is Disrupting Search 02:55 – The Data Shows What’s Changed 03:26 – The Future of Websites and Changing Consumer Behaviors 04:44 – Key Industry Shifts You Need to Know 05:26 – What’s an AI-Enabled Brand? 06:23 – Opportunities for Your Website 07:00 – 3 Ways to Optimize Your Website 08:03 – Outro This week, Shavaun (@shavaun [http://x.com/shavaun]) shares a fresh take on how AI is reshaping the purpose of websites and what that means for your brand. Whether you’re planning a site refresh or launching something new, you’ll walk away with three optimizations and a clear plan to make your site more personalized, interactive, and built for both humans and machines. The web has changed. Here’s how to move with it. And not get lost in it. Resources mentioned: Report: The Role of Websites in the AI Era [https://www.hugeinc.com/perspectives/the-role-of-websites-in-the-age-of-ai/] Article: Referral Marketing, Reimagined — How AI Changes Word of Mouth [https://thebrandbloc.com/referral-marketing-ai/] Video: Cloudflare’s CEO Discusses the Data and Disruptions [https://www.youtube.com/watch?v=H5C9EL3C82Y] If you enjoyed this episode (or learned something new), don’t forget to: * Subscribe to or follow The Brand Bloc * Leave a rating and review * Tag your host @shavaun [http://x.com/shavaun] with the part you loved Grow sharp. Scale smart. Look brand-good. Get five brand plays every Sunday at 5pm (it’s free!): https://shavaun.com/newsletter [https://shavaun.com/newsletter] Got a question? Ask The Brand Bloc: https://thebrandbloc.com/ask [https://thebrandbloc.com/ask/] I have an idea for a business, now what? Take this free quiz for an action plan that fits your personality: https://shavaun.com/business-quiz [https://shavaun.com/business-quiz] Get the best of the best brand and business picks: https://shavaun.com/favorite-things [https://shavaun.com/favorite-things/] Ready for your brand transformation? Let’s work: https://shavaun.com/ [https://shavaun.com/] Shop the award-winning sensory candle brand, Spoken Flames. Named “Best Candle Brand” by Cosmopolitan and “Best-Smelling Candle” by New York Magazine. Upgrade your candle stash: https://spokenflames.com [https://spokenflames.com] Produced by Essy & Jo Media Group: https://essyandjo.com [https://essyandjo.com]

How to Create a Product Business (and What I Got Way Wrong)

They say the grass is always greener on the other side. But if you’re a service professional wondering how to give yourself more time (and maybe even greater financial freedom) by starting a product business, you’ll want to listen to this episode first. It could save you from a world of “oops” moments and a major headache! In this episode: 00:00 – Intro: Deciding to Start a Product-Based Business 01:14 – Two Common Reasons People Create a Product Business 02:44 – Service Business vs. Product Business: What the Data Shows 03:37 – The 3 Basics of Starting a Product Business (and Shavaun’s At-Home Start) 06:12 – Question 1 of 5: Who Will Make It? 06:54 – Question 2: How Will You Sell It? 08:04 – Question 3: Who Will Ship It? 10:21 – Question 4: Who Will Fix It? 11:15 – Question 5 (Bonus): Who Will Be Your MVP? 12:26 – Outro This week on The Brand Bloc podcast, Shavaun (@shavaun [https://x.com/shavaun]) shares the 5 things she wishes she knew before starting her product-based business, Spoken Flames. While Shavaun is well-versed in the service industry as a brand designer with ad agency experience, stepping into the product world presented a *whole* new set of challenges. So if you’re wondering whether starting a product-based business is right for you, tune in. You’ll get 5 key questions you can ask yourself today to help guide your next step. Use Shavaun’s takeaways and 5 questions to kickstart your planning! If you enjoyed this episode (or learned something new), don’t forget to: * Subscribe to or follow The Brand Bloc * Leave a rating and review * Tag your host @shavaun [http://x.com/shavaun] with the part you loved Grow sharp. Scale smart. Look brand-good. Get five brand plays every Sunday at 5pm (it’s free!): https://shavaun.com/newsletter [https://shavaun.com/newsletter] Got a question? Ask The Brand Bloc: https://thebrandbloc.com/ask [https://thebrandbloc.com/ask/] I have an idea for a business, now what? Take this free quiz for an action plan that fits your personality: https://shavaun.com/business-quiz [https://shavaun.com/business-quiz] Get the best of the best brand and business picks: https://shavaun.com/favorite-things [https://shavaun.com/favorite-things/] Ready for your brand transformation? Let’s work: https://shavaun.com/ [https://shavaun.com/] Shop the award-winning sensory candle brand, Spoken Flames. Named “Best Candle Brand” by Cosmopolitan and “Best-Smelling Candle” by New York Magazine. Upgrade your candle stash: https://spokenflames.com [https://spokenflames.com] Produced by Essy & Jo Media Group: https://essyandjo.com [https://essyandjo.com]

Welcome to The Brand Bloc Podcast

Welcome to The Brand Bloc, a business and design podcast made to help you put your best brand forward. I’m your host, Shavaun Christian, a digital creative and brand designer who turned my creative skill stack into an award-winning candle brand. I’ll bring you behind the scenes of my journey as a creative entrepreneur and share real stories from clients I’ve helped take from napkin-note scribbles and coffee shop conversations to productions on the world stage and beyond. I’ll also help you stay up to speed with digital and creative trends, AI in business, and timeless brand lessons to help you grow sharp, scale smart, and look good. New episodes drop every Thursday. Quick hits. High value. Part conversation, part trend report, with a few brand confessions sprinkled in. Let’s grow together! If you enjoyed this episode (or learned something new), don’t forget to: * Subscribe to or follow The Brand Bloc * Leave a rating and review * Tag your host @shavaun [http://x.com/shavaun] with the part you loved Grow sharp. Scale smart. Look brand-good. Get five brand plays every Sunday at 5pm (it’s free!): https://shavaun.com/newsletter [https://shavaun.com/newsletter] Got a question? Ask The Brand Bloc: https://thebrandbloc.com/ask [https://thebrandbloc.com/ask/] I have an idea for a business, now what? Take this free quiz for an action plan that fits your personality: https://shavaun.com/business-quiz [https://shavaun.com/business-quiz] Get the best of the best brand and business picks: https://shavaun.com/favorite-things [https://shavaun.com/favorite-things/] Ready for your brand transformation? Let’s work: https://shavaun.com/ [https://shavaun.com/] Shop the award-winning sensory candle brand, Spoken Flames. Named “Best Candle Brand” by Cosmopolitan and “Best-Smelling Candle” by New York Magazine. Upgrade your candle stash: https://spokenflames.com [https://spokenflames.com] Produced by Essy & Jo Media Group: https://essyandjo.com [https://essyandjo.com]