Ep. 29 | Paul Ruscoe | Advertising Effectiveness, Why ROAS Is Dumb, What Brand Means, Balancing Brand & Performance, Expectation Setting & More | 6x Director & Current VP @ Incubeta

Ep. 33 | Terry Seitz | Former Visa VP on Marketing's Role in Driving Enterprise Value | Determinism vs Probabilism in Marketing | How to Demonstrate Marketing's Impact on Enterprise Value

My guest: * The Nuance Collective [https://www.thenuancecollective.net/] * Terry Seitz on LinkedIn [https://www.linkedin.com/in/terry-seitz-57aa654/] Summary: In this in-depth interview, Terry Seitz shares his insights on the evolution of marketing from creative artistry to data-driven science, the challenges of measurement and attribution, and how marketing can better demonstrate its value to the enterprise. The conversation explores the balance between deterministic and probabilistic thinking, the importance of long-term strategic planning, and how marketers can earn a seat at the executive table.

Ep. 32 | Ben Scandlen | Founder, Mosaic Growth Solutions | Decision Science, Why Marketing Isn't Chemistry, How Demand & Growth Works

My Guest: https://www.linkedin.com/in/benscandlen/

Ep. 31 | Brian Koffler, Founder @ D.I.G.S. Marketing | All Things Paid Ads for B2B | Attribution, Measurement, Sales & Marketing Alignment

My Guest: https://www.linkedin.com/in/briankoffler/ In this conversation, Braeden Matson speaks with Brian Koffler, founder of DIGS Marketing, about his journey into marketing, the challenges of paid media and attribution, and the importance of aligning sales and marketing efforts. They discuss the nuances of demand generation, the role of AI in marketing, and the need for realistic goal-setting in the SaaS industry. Brian shares insights on optimizing ad campaigns, setting client expectations, and understanding market needs, emphasizing that marketing is about more than just paid ads.

Ep. 30 | Will Stevens | Strategy vs. Tactics, Discipline, Operational Optimizations | Lessons for Executives & Leaders | Career & Personal Development for Marketers

In this conversation, Will and I dive into the intricacies of marketing strategy, exploring the distinction between strategy and tactics, the impact of organizational incentives, and the challenges faced by marketers in the B2B SaaS landscape. We discuss the importance of clarity, coherence, and communication in building effective marketing strategies, as well as the need for honest assessments of business health. Will shares valuable career advice for marketers navigating complex organizational dynamics, emphasizing the importance of protecting one's peace and pursuing meaningful work.

Ep. 29 | Paul Ruscoe | Advertising Effectiveness, Why ROAS Is Dumb, What Brand Means, Balancing Brand & Performance, Expectation Setting & More | 6x Director & Current VP @ Incubeta

My Guest: Paul is a 6x Director, current VP of Market Intelligence and award winning media strategist across multiple markets. He's Ex. OMG, WPP, Publicis, Jellyfish and currently at Incubeta. He's worked with brands like Kellogg, Pfizer, Microsoft, SCJ, Coca Cola, Apple, Sony Entertainment/Pictures, GSK, MSD, Lion Breweries, 20th Century Fox, Bunnings Warehouse, Go.Compare, Sanofi, J.A.L, and Adtalem. Links: https://www.linkedin.com/in/paulruscoe/ https://incubeta.com/ Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/