The Brandinc PR Podcast
Twenty dollars. No investors. No paid ads. And an idea the industry wasn't ready for. In this episode of the Brandinc PR Podcast, I sit down with Shampaigne Graves — Founder and CEO of BOLDIFI [https://boldifi.com/?srsltid=AfmBOorZX5jdiOdlMDxQ0PyBK4TbNhrsNdYkwtYMUkBrrhRy6AnJBrxv], Women's Consumer Expert, and the architect of a research framework that is quietly dismantling everything the sales and marketing world thought it knew about women. Eight years ago, Shampaigne launched BOLDIFI with $20 and a conviction most people would have talked themselves out of. Today it's a QAHE-accredited, audio-first microschool that has trained 250+ women across 20+ languages — with a 60% active business rate among graduates that most MBA programs couldn't touch. And now? Institutions are licensing her curriculum. SBDCs, SBA-affiliated banks, workforce development organizations, and universities worldwide are coming to her. But this episode isn't just a success story. It's a master class in what happens when you stop trying to fit into a framework that was never designed for you — and build a better one from scratch. We dig into her proprietary WCR4 Method — the research framework studying how emotions, gender socialization, intersectionality, and legacy consumerism shape the way women buy and build. We talk about why the sales industry has been slow to accept what her data has been proving for years. And we get into the real communications strategy behind landing Newsweek, Yahoo Finance, and The Observer with zero PR budget. This one will make you rethink everything — your sales approach, your marketing language, and who you've been designing your business for. What you'll walk away with: — Why most sales frameworks fail women buyers and builders — and what to do instead — The WCR4 Method broken down in plain language — How Shampaigne built accredited curriculum from the ground up without institutional backing — The zero-budget media strategy that got her into major national outlets — Why language accessibility isn't just inclusive — it's a growth strategy If you've ever felt like you were selling the right thing the wrong way — Shampaigne is about to show you why. 🎙️ Hosted by Dr. Brandi Sims | Brandinc PR Podcast 📲 Follow @brandincpr | brandincpr.com RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here [https://portal.brandincpr.com/public/appointment-scheduler/69aca1c472c638867214364a/schedule]. LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here [https://portal.brandincpr.com/public/form/view/69c9bd85f7372a6f0384f33d]. Get Brandi’s AI-Powered Tool For Pitching Media Right Here. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. Start For Free [https://www.dubsado.com/?c=brandincpr]. Sign Up for Our Free Weekly Newsletter [https://brandincpr-insider.beehiiv.com/subscribe] and get bi-weekly insights on brand strategy, PR trends, and business growth. Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet [https://portal.brandincpr.com/public/form/view/68e2ba1670b57f101e811597] FREE (Value $297).
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