The Builders Club Business Podcast

Disrupting Marketing & Video Commerce: Building BizClips | Celina Farquhar Maniece

59 min · 3 de jun de 2026
Portada del episodio Disrupting Marketing & Video Commerce: Building BizClips | Celina Farquhar Maniece

Descripción

In this episode of The Builders Club Podcast, host Sohail Khan sits down with Celina Farquhar Maniece, App Developer and Executive Producer of Day In The Life of Pursuing Your Dreams, to dive into the changing landscape of social media marketing and decentralized hiring.As the patented creator behind BizClips—a video-based social platform designed to turn everyday networking into a monetization tool—Celina delivers a masterclass on how small businesses, content creators, and recruiters can leverage short-form visual media. She breaks down the "walking billboard" effect and explains why authentic, user-driven promotion is disrupting the old playbooks of traditional advertising.Key Insights from Celina Farquhar Maniece:The Evolution of the Marketing Funnel: Why traditional static ads are losing ground to short, user-generated "clips" that offer immediate proof of work and authenticity.The "Walking Billboard" Framework: How everyday users can easily monetize their daily activities by helping emerging brands and local businesses gain visibility through collective resharing.Streamlining the Hiring Process: A look at how video-first profiles are replacing traditional resumes, allowing employers to take virtual company tours and screen candidates' communication skills instantly.Navigating the App Development Journey: Celina shares the raw realities of securing a patent, managing cross-border engineering teams, and pushing forward when others don't yet see your vision.Building for Longevity over Hype: Why founders must embrace a "5-year result, not a 1-day initiative" mindset to build sustainable tech platforms without relying on overnight viral trends.Whether you are an early-stage startup founder, a digital creator looking to diversify your revenue, or a hiring manager trying to optimize your talent acquisition, this conversation offers actionable frameworks for the visual-first economy.#BizClips #SocialMediaMarketing #TheBuildersClub #TechFounders #AppDevelopment #VideoMarketing #FounderJourney #CelinaFarquhar

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de The Builders Club Business Podcast!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

73 episodios

episode Disrupting Marketing & Video Commerce: Building BizClips | Celina Farquhar Maniece artwork

Disrupting Marketing & Video Commerce: Building BizClips | Celina Farquhar Maniece

In this episode of The Builders Club Podcast, host Sohail Khan sits down with Celina Farquhar Maniece, App Developer and Executive Producer of Day In The Life of Pursuing Your Dreams, to dive into the changing landscape of social media marketing and decentralized hiring.As the patented creator behind BizClips—a video-based social platform designed to turn everyday networking into a monetization tool—Celina delivers a masterclass on how small businesses, content creators, and recruiters can leverage short-form visual media. She breaks down the "walking billboard" effect and explains why authentic, user-driven promotion is disrupting the old playbooks of traditional advertising.Key Insights from Celina Farquhar Maniece:The Evolution of the Marketing Funnel: Why traditional static ads are losing ground to short, user-generated "clips" that offer immediate proof of work and authenticity.The "Walking Billboard" Framework: How everyday users can easily monetize their daily activities by helping emerging brands and local businesses gain visibility through collective resharing.Streamlining the Hiring Process: A look at how video-first profiles are replacing traditional resumes, allowing employers to take virtual company tours and screen candidates' communication skills instantly.Navigating the App Development Journey: Celina shares the raw realities of securing a patent, managing cross-border engineering teams, and pushing forward when others don't yet see your vision.Building for Longevity over Hype: Why founders must embrace a "5-year result, not a 1-day initiative" mindset to build sustainable tech platforms without relying on overnight viral trends.Whether you are an early-stage startup founder, a digital creator looking to diversify your revenue, or a hiring manager trying to optimize your talent acquisition, this conversation offers actionable frameworks for the visual-first economy.#BizClips #SocialMediaMarketing #TheBuildersClub #TechFounders #AppDevelopment #VideoMarketing #FounderJourney #CelinaFarquhar

3 de jun de 202659 min
episode From Hype to Impact: Scaling Generative AI in the Enterprise | Ahmad Fattahi, Genentech artwork

From Hype to Impact: Scaling Generative AI in the Enterprise | Ahmad Fattahi, Genentech

In this episode of The Builders Club Podcast, host Sohail Khan sits down with Ahmad Fattahi, Executive Director of Generative AI at Genentech, to explore the massive shift from AI experimentation to real-world enterprise transformation.With over two decades of experience in data science and analytics—spanning roles at Cisco, Spotfire, and OSIsoft—Ahmed provides a masterclass on how organizations can move beyond the "chat" interface to build scalable, high-impact AI products. He breaks down the economic shift caused by the "decreasing cost of intelligence" and how specialized industries like Life Sciences are leading the charge.Key Insights from Ahmed Fatahi:1. The Continuum of Automation: Why the "ChatGP moment" is a significant jump in a decades-long journey of humans delegating decision-making power to machines [07:34].2. The "Steam Engine" Analogy: Why the biggest gains in AI won't come from just replacing old tools, but from reimagining entire business processes from the ground up [14:24].3. Life Sciences at the Forefront: How AI is tackling unstructured data—from FDA regulations to doctor's notes—to accelerate drug discovery and personalized medicine [20:46].4. The Human-AI Interface: A look at "Vibe Coding" and how natural language is becoming the ultimate programming language, lowering the barrier for builders everywhere [28:00].5. Tools for the Modern Builder: Ahmed shares his top recommendations, including NotebookLM for data synthesis and CrewAI for building autonomous multi-agent systems [47:57].6. The Future of Longevity: A bold prediction on whether AI will help humans live to 200 years and beyond [51:16].7. Whether you are an enterprise leader, a software developer, or an AI enthusiast, this conversation offers deep strategic insights into the next phase of the AI revolution.Watch the full episode here: https://youtu.be/lzQOGV1QCZo#GenerativeAI #GenAI #TheBuildersClub #LifeSciences #TechLeadership #EnterpriseAI #DigitalTransformation #AhmedFatahi

11 de abr de 202652 min
episode How Data security is evolving with AI | Arshad Ahmad, ZS - Director of Information Security artwork

How Data security is evolving with AI | Arshad Ahmad, ZS - Director of Information Security

In this episode of The Builders Club Podcast, Sohail Khan sits down with Arshad Ahmad, Director of Information Security at ZS, to decode one of the most critical challenges of our time: protecting data in the age of Artificial Intelligence.The rapid rise of GenAI has created a paradox for modern enterprises. While AI offers unprecedented productivity, it also opens new doors for sophisticated cyber threats. Arshad breaks down how security leaders are shifting from a "defensive" posture to an "adaptive" one, ensuring that innovation doesn't come at the cost of integrity.Key Insights from Arshad Ahmad:1. AI as a Double-Edged Sword: How AI-driven automation is revolutionizing threat detection while simultaneously enabling hackers to launch more complex, personalized attacks.2. The Privacy Paradox: Strategies for organizations to leverage Large Language Models (LLMs) and internal data without leaking proprietary secrets into the public domain.3. The "Human Firewall" in a Tech-First World: Why technical controls are only half the battle and why building a security-first culture is more important than ever.4. The Evolving CISO Role: How security leadership has shifted from being "the department of No" to a strategic business partner that enables safe growth.Whether you are a cybersecurity professional, a tech leader, or an entrepreneur navigating the digital landscape, this conversation offers a masterclass in staying resilient in an AI-powered world.#CyberSecurity #AI #DataSecurity #InformationSecurity #TheBuildersClub #CISO #TechLeadership #GenAI

10 de feb de 202658 min
episode 🎙️ Can AI Fix the "Paperwork Crisis" in Healthcare? | Ashwin Chandramouli, Baxter International Inc. | TBC Podcast #78 artwork

🎙️ Can AI Fix the "Paperwork Crisis" in Healthcare? | Ashwin Chandramouli, Baxter International Inc. | TBC Podcast #78

In this episode of The Builders Club Podcast, Sohail Khan sits down with Ashwin Chandramouli, Head of Portfolio Growth at Baxter International Inc., to discuss the transformative power of voice-AI in clinical settings. The healthcare industry has a hidden bottleneck: documentation. Doctors often spend more time constructing reports than actually analyzing them. Ashwin breaks down how automating this process is a win-win for both patients and providers: * Clinical Excellence: By removing the burden of manual note-taking, doctors can focus on gathering deeper insights and tailoring patient treatments. * Operational Efficiency: Better documentation means faster insurance authorizations, fewer denials, and a streamlined reimbursement cycle. * Human-Centric Care: Why EMRs (Electronic Medical Records) are essentially the "finance systems" of healthcare and how cleaner data leads to better outcomes. Whether you're in HealthTech, Life Sciences, or just curious about the future of medicine, this conversation highlights how technology can finally let doctors be doctors again. #LifeSciences #HealthTech #AI #HealthcareInnovation #MedTech #TheBuildersClub #Podcast

14 de ene de 202656 min
episode Deeptech, Investing and AI | Manoj Agarwal, Seafund Ventures | TBC Podcast #77 artwork

Deeptech, Investing and AI | Manoj Agarwal, Seafund Ventures | TBC Podcast #77

I recently had an insightful conversation with MANOJ KUMAR AGARWAL [https://www.linkedin.com/in/manojkumaragarwal/] from seafund [https://www.linkedin.com/company/seafund/], diving deep into why they are bullish on the deep tech ecosystem—an industry that demands heavy upfront investment, faces extreme volatility, and yet holds immense potential.We explored cutting-edge technologies like semiconductors, AI, and the future of deep tech startups, understanding how investors like Seafund navigate these challenges and seize opportunities.If you're building in deep tech at any stage, feel free to reach out—we’d love to help connect you with the right people!Big thanks to Manoj for an engaging discussion. 🙌Full Podcast here: https://lnkd.in/gdSjgj5b [https://lnkd.in/gdSjgj5b]

2 de mar de 20251 h 42 min