32: The Secret to More Sales This Summer | Part 2: Structuring High-Converting Discovery Calls

34: The Power of Taking a Pause: Why I'm Stepping Back to Move Forward

Season finales are often about looking back but sometimes they're also about discovering who you've become along the way. While this may be the last episode of the Reigning Queen for this season, Gwen will be returning in the fall! It’s time to take a peek behind the curtain and learn more about what’s been going on with Gwen both personally and professionally, and why she has decided to step back from the microphone for the summer. Today, Gwen reflects on the biggest lessons from this year and the unexpected growth that happened both in business and in life. From navigating major personal shifts and redefining success to releasing expectations, trusting herself, and stepping into her worth on a deeper level, Gwen shares the behind-the-scenes journey that transformed the way she leads, sells, and shows up in the world. If you've been questioning your next move, navigating change, or learning to trust yourself more deeply, this conversation is a reminder that growth often happens in the detours, not the destination. Thank you for being part of this journey so far, we love to connect with you through the podcast! We'll see you back here in September. Until then, go back through the archive and replay your favorite episodes! Enjoy your summer, girlfriends! Stay gritty and happy selling. Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you!

33: The Secret to More Sales This Summer | Part 3: How to Stop Reacting and Start Leading in Sales Conversations

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners. In this third week of training, Gwen is unpacking the word that so many women in business resist: control. But what if taking control of your sales conversations wasn’t manipulative at all? What if it was actually the key to building trust, protecting your energy, and confidently guiding potential clients toward real transformation? Gwen dives into why so many female entrepreneurs struggle to lead sales conversations and how people-pleasing, overexplaining, and reacting instead of directing can quietly cost you clients. She breaks down what it really means to create a sales process that feels authentic, aligned, and empowering — not pushy. From handling pricing objections and redirecting conversations to asking better discovery questions and creating stronger boundaries, this episode is packed with mindset shifts and practical strategies to help you confidently lead your calls instead of feeling like you’re being interrogated on them. You’ll also hear real-life examples, simple scripts you can start using immediately, and honest conversations around why strong sales systems actually create more safety, clarity, and confidence for both you and your clients. If you’re tired of wasting time on “maybe” leads, giving away free coaching on calls, or walking away from conversations feeling emotionally drained, this episode will help you reclaim your power, trust your expertise, and step into sales conversations like the leader you already are. Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you!

32: The Secret to More Sales This Summer | Part 2: Structuring High-Converting Discovery Calls

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners. In this second week of training, Gwen breaks down why discovery calls are one of the most powerful and most overlooked parts of the sales process. If you’ve ever felt awkward leading sales conversations, worried about sounding “too salesy,” or struggled to confidently guide potential clients toward a decision, this episode will completely shift your perspective. Gwen shares the psychology behind effective discovery calls, the importance of asking deeper “why” questions, and how creating structure in your sales conversations actually builds trust instead of pressure. Through real-life client examples and practical strategies, she explains how to uncover the true motivations behind a prospect’s goals, position yourself as a trusted partner instead of just another service provider, and confidently guide clients toward next steps without feeling pushy. You’ll also learn the difference between a “wing it” sales call versus a confident, structured conversation, why emotional connection matters more than surface-level solutions, and how asking thoughtful questions can help clients gain clarity they didn’t even realize they needed. This episode is packed with actionable sales coaching for female entrepreneurs who want to close more aligned clients, reduce ghosting, and create sales conversations rooted in confidence, integrity, and genuine connection. Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you!

31: The Secret to More Sales This Summer | Part 1: Build Trust, Clarify Your Messaging & Sell Transformations

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners. In this first coaching episode of the series, Gwen dives into one of the biggest reasons women entrepreneurs struggle to convert leads into paying clients: unclear messaging. If you’ve ever felt like your audience “just isn’t getting it,” Gwen breaks down exactly why that happens and how to shift your sales conversations so potential clients go from hesitant to “heck yes.” Through real-life examples and practical sales strategy, Gwen explains the difference between talking about your offer’s features versus communicating the true transformation behind your work. From reducing uncertainty and building trust to helping clients understand the real ROI of working with you, this episode will help you refine your messaging, strengthen your sales conversations, and confidently articulate the value you bring to the table. Whether you’re a coach, creative, service provider, or entrepreneur tired of feeling overlooked or underpaid, this episode will challenge you to stop selling what you do and start selling the impact it creates. Get ready to rethink your pricing, sharpen your positioning, and step into your authority with confidence. Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you!

30: Built Through Grit & Tenacity | An Honest Business Update

At the beginning of this year, Gwen and Kristyn shared about their annual planning retreat and how they walked away with so much energy, clarity, and a new offer – but now that we’re five months into the year, how has that all played out? In this episode of the Reigning Queen Podcast, Gwen and Kristyn are sharing an honest update on how the start to this year has gone since that annual planning retreat. From failed launches and overwhelming systems to personal hardship, pivots, and rebuilding from the ground up, this conversation is an honest look at what it actually takes to grow a business as a female entrepreneur. Together, Gwen and Kristyn unpack the lessons they learned after their annual planning retreat, the hard launch that didn’t go as expected, and the realization that more offers and more complexity weren’t the answer. Instead, they discovered the power of simplifying systems, returning to the core of what clients truly need, and investing in support before things completely fall apart. If you’re a woman entrepreneur feeling overwhelmed, disorganized, discouraged, or stuck between scaling and surviving, this episode will remind you that pivots are not failures — they are part of the process. Whether you’re navigating business growth, struggling with visibility, simplifying your offers, or learning how to trust your instincts as a CEO, this conversation will leave you feeling seen, validated, and inspired to keep going. Because sometimes the biggest breakthroughs happen after the plans fall apart. Links Mentioned in Today’s Episode: Listen to the Annual Planning Episode [https://podcasts.apple.com/us/podcast/14-inside-our-annual-planning-retreat-with-grit/id1815273243?i=1000744962833] Check out High Level [https://www.gohighlevel.com/] Follow Top of the Town on Instagram [https://www.instagram.com/topofthetownmarketing/?hl=en] Work With Top of the Town Marketing [https://topofthetownmarketing.com/] & Mention Gwen’s Name Connect with Gwen: Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/ [https://www.gritandtenacityconsulting.com/] Be sure to follow https://www.instagram.com/gritandtenacityconsulting/Gwen on Instagram [https://www.instagram.com/gritandtenacityconsulting/], tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show [https://www.gritandtenacityconsulting.com/podcast-application]! We release episodes twice a week and would love to feature you!