The Business Beat - by Howell Area COC
In this episode, Janelle and Dianne are joined by Desiree Martinez, from The Kast Agency, who breaks down the marketing must haves for small businesses. Hear her tips on how to build a clear, consistent website to identifying your ideal customer and using past results to guide future efforts. Learn why networking groups are more than just business cards, how AI can streamline (but not replace) real human connection, and how Michigan's growing business climate offers fertile ground for entrepreneurs ready to turn purpose into profit. Thank you to the sponsors of this episode: NorthStar IT - https://northstarit.org/ [https://northstarit.org/] Bob Maxey Ford - https://www.bobmaxeyfordhowell.com/ [https://www.bobmaxeyfordhowell.com/] Show Links Facebook- https://www.facebook.com/howellchamber [https://www.facebook.com/howellchamber] Instagram- https://www.instagram.com/howellareachamber/ [https://www.instagram.com/howellareachamber/] LinkedIn - https://www.linkedin.com/company/howell-area-chamber-of-comm/ [https://www.linkedin.com/company/howell-area-chamber-of-comm/] Twitter - https://twitter.com/HowellChamber [https://twitter.com/HowellChamber] YouTube- https://www.youtube.com/channel/UCfP1T-4lCgHMu8ZhxtEOTyw [https://www.youtube.com/channel/UCfP1T-4lCgHMu8ZhxtEOTyw] Website- https://howell.org/ [https://howell.org/] Guest Links Website: https://thekastagency.com [https://thekastagency.com] Instagram: https://www.instagram.com/mrsdesireerose [https://www.instagram.com/mrsdesireerose/?hl=en] LinkedIn: https://www.linkedin.com/in/mrsdesireerose/ [https://www.linkedin.com/in/mrsdesireerose/]
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