The Business Growth Podcast

Why AI-First Teams Rethink Every New Hire

19 min · 8 de jun de 2026
Portada del episodio Why AI-First Teams Rethink Every New Hire

Descripción

Most firms treat AI as another productivity tool. The bigger shift is deciding which work still needs a person and which work should be handled by systems and agents. Jenna Pipchuk from Big Geo is building a growth function around that decision. Her team uses an AI-first operating model, evaluates agents alongside every new hire, and turns sales conversations into faster positioning and marketing decisions. But faster execution does not solve every growth problem. Partner-led growth is working. Traditional cold outreach is becoming less reliable. The real advantage comes from redesigning the operating model, not simply producing more activity. Guest: Jenna Pipchuk LinkedIn: https://www.linkedin.com/in/jpipchuk/ [https://www.linkedin.com/in/jpipchuk/] Website: https://biggeo.com [https://biggeo.com] Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ [https://www.linkedin.com/in/leonard-de-beer/]

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Todos los episodios

21 episodios

episode Why More Automation Still Requires Human Judgment artwork

Why More Automation Still Requires Human Judgment

AI can speed up finance work, but it still cannot take responsibility for the judgment behind it. Financial models, reporting, analysis, and forecasting can all move faster with AI. The risk is assuming faster output means better work. Varun from The Algebra Group has seen this firsthand while supporting fractional CFOs, investment banks, and family offices. Their approach combines AI-enabled delivery with documented processes, experienced review, and strong client relationships. The value is not in automating everything. It is in knowing which parts of the work can move faster without lowering the standard. Guest: Varun LinkedIn: https://www.linkedin.com/in/varun-tag/ [https://www.linkedin.com/in/varun-tag/] Website: https://www.theelgebragroup.com/ [https://www.theelgebragroup.com/] Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ [https://www.linkedin.com/in/leonard-de-beer/]

Ayer19 min
episode Why AI-First Teams Rethink Every New Hire artwork

Why AI-First Teams Rethink Every New Hire

Most firms treat AI as another productivity tool. The bigger shift is deciding which work still needs a person and which work should be handled by systems and agents. Jenna Pipchuk from Big Geo is building a growth function around that decision. Her team uses an AI-first operating model, evaluates agents alongside every new hire, and turns sales conversations into faster positioning and marketing decisions. But faster execution does not solve every growth problem. Partner-led growth is working. Traditional cold outreach is becoming less reliable. The real advantage comes from redesigning the operating model, not simply producing more activity. Guest: Jenna Pipchuk LinkedIn: https://www.linkedin.com/in/jpipchuk/ [https://www.linkedin.com/in/jpipchuk/] Website: https://biggeo.com [https://biggeo.com] Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ [https://www.linkedin.com/in/leonard-de-beer/]

8 de jun de 202619 min
episode The Real Constraint Inside E-Commerce Growth artwork

The Real Constraint Inside E-Commerce Growth

In e-commerce, growth can look healthy while the business is quietly running out of room. Inventory gets too heavy. Fixed costs creep up. Marketing spend gets pulled back even when the returns are there. And every team ends up making decisions from a slightly different view of the business. This conversation with Matt Putra from ADEX shows why financial and operating systems become more important as a company scales. The issue is not just reporting. It is connecting marketing, finance, operations, supply chain, and leadership back to cash flow. AI can speed up analysis, SEO, quality assurance, content, and internal workflows. But the deeper constraint is still alignment. The firms that win will not just use AI to do tasks faster. They will build systems that help the business make clearer decisions under pressure. Guest: Matt Putra LinkedIn:https://www.linkedin.com/in/mattputra/ [https://www.linkedin.com/in/mattputra/] Website: https://eightx.co/ [https://eightx.co/] Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ [https://www.linkedin.com/in/leonard-de-beer/]

6 de jun de 202617 min
episode The Hidden Cost of Informal Family Operations artwork

The Hidden Cost of Informal Family Operations

In a lot of family-run businesses, the problems are not obvious at first. People trust each other. Everyone knows the history. Decisions happen quickly because the business still feels personal. But that same informality can become the thing that slows the business down. Roles, money, succession, meeting notes, expectations, and personal tension all start blending together. What felt simple in the beginning becomes harder to manage as the business grows. This conversation with Jocelyn Greenky from Cider Road shows why family businesses often need outside structure before the problems become expensive. Her work as an interim CEO and “super nanny” for family-run businesses is about helping owners create protocols, clean up operating gaps, and make better decisions without turning the business into something cold or corporate. AI, automation, and better systems can help. But they do not replace judgment, trust, reputation, or the hard conversations families avoid. The real issue is whether the people running the business are willing to build the structure that protects it from itself. Guest: Jocelyn Greenky LinkedIn: https://www.linkedin.com/in/jocelyngreenky/ [https://www.linkedin.com/in/jocelyngreenky/] Website: https://siderroad.com [https://siderroad.com] Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ [https://www.linkedin.com/in/leonard-de-beer/]

5 de jun de 202620 min
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AI Won’t Fix a Weak Finance Process

Growth is not always a sales problem. Sometimes demand is already there. The real constraint is whether the business can deliver without lowering quality, overloading the team, or putting unprepared people in front of clients. My conversation with Sonja Pomerleau from Next Level Now showed why specialization changes more than marketing. It affects hiring, training, systems, margins, and the speed at which a firm can scale without chaos. We also talked about where AI is useful in finance operations, where it still creates risk, and why accuracy, judgment, and industry context still matter when automation starts touching the numbers. The firms that scale cleanly are usually not the ones chasing every opportunity. They are the ones that know where repeatability actually creates leverage. Guest: Sonja Pomerleau LinkedIn:https://www.linkedin.com/in/sonjafridell/ [https://www.linkedin.com/in/sonjafridell/] Website: https://nextlevelnow.net [https://nextlevelnow.net] Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ [https://www.linkedin.com/in/leonard-de-beer/]

4 de jun de 202621 min