The Business Growth Podcast
Most firms treat AI as another productivity tool. The bigger shift is deciding which work still needs a person and which work should be handled by systems and agents. Jenna Pipchuk from Big Geo is building a growth function around that decision. Her team uses an AI-first operating model, evaluates agents alongside every new hire, and turns sales conversations into faster positioning and marketing decisions. But faster execution does not solve every growth problem. Partner-led growth is working. Traditional cold outreach is becoming less reliable. The real advantage comes from redesigning the operating model, not simply producing more activity. Guest: Jenna Pipchuk LinkedIn: https://www.linkedin.com/in/jpipchuk/ [https://www.linkedin.com/in/jpipchuk/] Website: https://biggeo.com [https://biggeo.com] Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ [https://www.linkedin.com/in/leonard-de-beer/]
21 episodios
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