The Business Growth Podcast
In a lot of family-run businesses, the problems are not obvious at first. People trust each other. Everyone knows the history. Decisions happen quickly because the business still feels personal. But that same informality can become the thing that slows the business down. Roles, money, succession, meeting notes, expectations, and personal tension all start blending together. What felt simple in the beginning becomes harder to manage as the business grows. This conversation with Jocelyn Greenky from Cider Road shows why family businesses often need outside structure before the problems become expensive. Her work as an interim CEO and “super nanny” for family-run businesses is about helping owners create protocols, clean up operating gaps, and make better decisions without turning the business into something cold or corporate. AI, automation, and better systems can help. But they do not replace judgment, trust, reputation, or the hard conversations families avoid. The real issue is whether the people running the business are willing to build the structure that protects it from itself. Guest: Jocelyn Greenky LinkedIn: https://www.linkedin.com/in/jocelyngreenky/ [https://www.linkedin.com/in/jocelyngreenky/] Website: https://siderroad.com [https://siderroad.com] Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/ [https://www.linkedin.com/in/leonard-de-beer/]
23 episodios
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