The Business of Medicine
What happens when a competitive bodybuilder, NLP-trained coach, and exogenous ketone expert makes it her mission to change 10,000,000 lives, you invite her onto the BOM podcast to give her a platform. Bonnie Barnes is a health and wellness coach with over 20 years in the field — starting as a personal trainer for triathletes, evolving into competitive bodybuilding, and eventually becoming a passionate advocate for brain health, women's hormonal wellness, and exogenous ketones. She's also the founder of Let's GO! and works with athletes — including youth — at a performance training facility, blending nutritional strategy with mental resilience coaching. In this conversation, Matt and Bonnie cover a lot of ground: how exogenous ketones work at the cellular level, why women in particular are underserved when it comes to brain energy during hormonal shifts, how GLP-1 medications interact with ketone metabolism, and what the research out of Yale with Dr. Ben Bikman is revealing about brain fuel and performance. They also go deep on mindset — NLP, proximity, the cost of superficial relationships, and why the mental game is the make-or-break variable in health, business, and life. This episode is for anyone who wants to understand what's really going on between their ears — and do something about it. Connect with Bonnie Barnes: * https://www.instagram.com/fitceo_onthego/ [https://www.instagram.com/fitceo_onthego/] * https://letsgobhb.co/ [https://letsgobhb.co/] Connect with Matt Schneider: * Website: profitpractice.com [http://profitpractice.com] * CRM for clinics: ignitionsystems.app [http://ignitionsystems.app]
10 episodios
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