The CanadianED Leadership Show
Ryan Strang on the Evolution of School Communications: Strategy, Storytelling, Crisis, and Trust Dean interviews Ryan Strang, Senior Manager of Communications and Community Relations for Ontario’s Grand Erie District School Board and president/executive director of CASE, about how school communications has evolved beyond “just tweeting” into strategic advising, storytelling, brand ambassadorship, customer service, and crisis management. Ryan describes how social media shifted communications from one-way to fast, two-way engagement, increasing pressure for rapid response and amplifying challenges like polarization and misinformation. They discuss choosing channels based on metrics and audience (including stepping back from X, focusing on Facebook/Instagram, and monitoring/responding on Reddit), balancing playful brand voice with professionalism, and the emerging opportunities and risks of AI—especially around privacy and student images. Ryan shares a career highlight: quickly organizing a maple-syrup outdoor education experience for Syrian newcomer families in Peel, showing communications’ impact through relationship-building and storytelling. 00:00 Comms Role Defined 00:50 Why Comms Emerged 01:28 Meet Ryan Strang 04:28 Beyond Social Media 10:45 CASE Growth Post Pandemic 14:11 Storytelling Versus Risk 19:58 Finding Brand Voice 23:30 Playful Comms Examples 25:50 Snow Day Trust Building 28:40 Big District Complexity 30:06 Strategic Comms Value 30:52 Digital Customer Service 31:54 Choosing Social Channels 33:39 Metrics Over Hype 35:20 Facebook Instagram Reddit 38:44 New Platforms Playbook 40:37 AI Opportunities Risks 44:07 Authenticity Versus Automation 45:28 Career Success Story 47:10 Syrian Families Maple Trip 53:22 Hidden Gems Hamilton Brantford 55:13 Closing Reflections
127 episodios
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