Content Marketing with Richard Ayers - CEO Seven League

Creating ‘Sporting Hits’ crash course with Matthew Osmon, Founder - Sport Hit Factory

The chaps are back discussing their favourite topic creating ‘Sporting Hits' - expect a harsh but fair look at the sports sector, why we feel the sector (wrongly) sticks with 100 yr outdated sports products, the realisation of the federation / market gap and what you need to do to create your own hit products..... It’s almost worth paying for! Plus some more puppy talk, Rob obviously bringing up cricket again (harshly edited by Cawte) but thank god no Man United babble....

Data "Its all about niche audiences but at SCALE" - Richard Brinkman AKA the Data Guru

CawteShort are all about data on this week's podcast!   The chaps are joined by Richard Brinkman, who has 30 years experience at the forefront of the commercial side of sport, to discuss good data practice, sponsorship and the relationship with data, the Hundred and not asking the rights questions, plus more.......

Character is the Key to Success?

The chaps are back! This time, its a chat with sport psychologist Michael Caulfield, and the focus is 'Character is the key to success'.  Gareth Southgate, personal learning and team culture are all on the agenda.  Enjoy!

Content Marketing with Richard Ayers - CEO Seven League

Starts with a laugh but we quickly get serious and dive into the 'good' and the 'bad' of content marketing, the financial implications of no live sports events, Manchester City's digital strategy success, story telling overtaking performance marketing and how challenger sports can still nail great content.   Wow, sounds like a lot right.... but it does explain the slightly longer podcast!

The Intro - get to know the Co-Hosts, Cawte and Short

The jokes have already started - where the name came from (not as obvious as you think), about us, how we meet, why we started our podcast and what to expect next.... Enjoy!