The CEO and the Salesman Podcast
Most sales organisations underperform for reasons that have very little to do with their salespeople. Matt Webb, CEO of Mentor Group, and James Barton, Chief Solutions Officer, have spent decades helping global enterprises lift the bonnet on their sales engines, and the pattern they see again and again is that the issue is almost never just one thing. It is some combination of people, process, and technology, and trying to fix one of them in isolation is like playing whack-a-mole with the warning lights on a dashboard. In this episode they break down what is actually broken inside most modern sales organisations in 2026, why pipeline coverage at 3x or 4x has become a vanity metric, the difference between content consumption and skill acquisition, why so many enablement programs fail at the embed stage, and the order in which a CRO should think about investing in leadership, technology, and AI. Matt and James have just opened their first office in North America and have recently co-authored a new book, Infinite Selling. If you lead a sales team, run enablement, or sit at the top of a revenue org wondering why the numbers are not landing the way they should, this conversation is for you. CONNECT WITH MATT WEBB LinkedIn → https://www.linkedin.com/in/matt-webb-3b34ab9/ CONNECT WITH JAMES BARTON LinkedIn → http://linkedin.com/in/jamesabarton/ MENTOR GROUP Website → https://www.mentorgroup.com/ Infinite Selling (book) → https://www.amazon.com/Infinite-Selling-Approach-Generation-Realisation/dp/B0CKV4LB79 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🎙 THE CEO AND THE SALESMAN PODCAST Subscribe for more episodes → https://www.youtube.com/@TheCeoAndTheSalesmanPodcast Follow Matthew on LinkedIn → https://www.linkedin.com/in/matthewwhyatt
51 episodios
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