Stop Taking "SDR Bro" Advice | Monica Stewart | #chadtpodcast Ep. 37

Stop Taking "SDR Bro" Advice | Monica Stewart | #chadtpodcast Ep. 37

Chad and Monica Stewart (founder of MSP Consulting) criticize common “SDR bro” cold outreach reframes as ineffective, arguing real prospecting success often comes from product/brand awareness and consistent, human communication. They highlight Gong and Lovable as examples of companies that encourage employees to build personal brands, keeping the company top-of-mind and making sales conversations warmer. Monica says many B2B SaaS clients (roughly $1M–$10M ARR) now ask how to build a LinkedIn presence that generates pipeline, contrasting it with expensive events that produce low-quality “leads,” and calling LinkedIn a 24/7 conference. She outlines a system: map and regularly activate networks for introductions, then use B2B social via four activities—content, commenting, connecting, and conversations—plus content pillars (POV, teaching, and a personal theme) to create consistent momentum that supports outbound later.---Monica Stewart helps B2B SaaS founders leverage existing momentum into repeatable enterprise sales systems that make revenue predictable.Monica's LinkedIn: https://www.linkedin.com/in/monica-stewart/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 SDR Bro Advice Fails01:44 Why Gong Wins Cold Calls03:05 Personal Brands Drive Growth06:58 LinkedIn vs Events ROI10:53 TikTok Shift and Timing15:42 LinkedIn Content Is Easy17:54 Pipeline From LinkedIn Leads20:04 Evergreen Demand Mindset23:19 Map Network for Intros28:52 Four Pillars of B2B Social31:10 DMs and Engagement Strategy35:08 Curate Feed and Authenticity37:19 What to Post38:05 Three Post Types38:13 Point of View Pillar44:49 Teaching Pillar49:11 Personal Content Pillar51:07 Series and Broad Appeal55:33 Commenting Strategy01:00:23 Connection Requests01:03:07 DMs and Flywheel01:06:39 Targeted Outbound Layers01:11:49 Wrap Up and Where to Find

The Debate is Over: HubSpot vs. Salesforce | Ryan Gunn | #chadtpodcast Ep. 36

You might be looking at your CRM wrong.Chad interviews Ryan, a longtime HubSpot operator and Head of RevOps at FirstTouch, about why HubSpot wins for many SMB to mid-market companies. Biggest qualities are usability, faster onboarding, and a unified data platform across marketing, sales, and service—contrasting Salesforce’s enterprise customization and governance strengths. Ryan explains his education business Hubcessed (newsletters, bootcamps, and an attribution course) and how First Touch integrates with HubSpot workflows to operationalize human-in-the-loop LinkedIn outreach so reps approve queued messages inside contact records while RevOps scales plays like webinar follow-up and engagement-based targeting, working alongside Sales Navigator. They discuss AI noise, the need to clean data and processes before AI, emerging CRM automation via call-context tools like AskElephant, using Claude MCP connectors across tools, LinkedIn automation safety, and why attribution is inherently imperfect but directionally useful to prove marketing’s revenue impact.---Ryan Gunn is the Head of RevOps for FirstTouch Ryan's LinkedIn: https://www.linkedin.com/in/ryanagunn/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why HubSpot Wins00:43 Marketing Ops Origins01:46 Salesforce Dream Stack04:01 One Platform Promise04:57 iOS vs Android Debate06:21 Hubcessed Training Business08:49 First Touch RevOps Role11:02 Who Its For12:13 Human in Loop Workflow15:37 Plays Webinar and Engagement16:47 Sales Navigator Integration17:40 Defining Social Strategy19:00 HubSpot Migrations and Mistakes21:13 Enterprise Scale Reality22:45 HubSpot Pitch for CEOs24:48 Specializing as RevOps25:53 Freelance Market Dynamics28:31 CRM Competition Landscape29:02 AI Noise and Opportunity31:06 AI CRM Hype Check33:31 Data First Then AI34:58 Note Takers Inside CRM37:28 Call Prep and Follow Up38:29 Podcast CRM Workflow41:30 Claude MCP Connectors45:18 Agentic Daily Task System48:39 Automating Busywork Scripts51:00 Why AI Sounds Generic53:12 LinkedIn Automation Safety56:05 Attribution Compass Not Map59:06 Where to Find Ryan

How to Grow Your $5M - $40M Business With Content | MJ Jaindl | #chadtpodcast Ep. 35

You can build a great company. But your next customer still won't know who you are.Chad interviews MJ Jandl, a former CEO and two-time CRO who helped scale one company to $750M before its acquisition. They talk about what $5M–$40M leaders misunderstand in today’s go-to-market landscape. MJ argues SEO is harder, paid ads are costlier, and growth now depends on trust built through content and personal / “operator” brands, especially on LinkedIn. They discuss AEO and LLM citations (Semrush: Reddit #1, LinkedIn #2), why LinkedIn content can rank highly on Google, and why many executives resist posting due to fear of judgment and “valley of cringe.” MJ explains Stanley (under Stan) as an AI “head of content” built to help operators create non-generic content using ambient context, and shares fundamentals and tactics: build community via targeted engagement, avoid AI slop, use receipts, and write posts that both create connection and deliver usefulness.---MJ Jaindl is the GM of Stanley For Business MJ's LinkedIn: https://www.linkedin.com/in/jaindl/Learn more about Stanley For Business: https://www.stanleyforbusiness.com/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 GTM Has Changed01:10 SEO to Trust Content03:27 LinkedIn and AEO Rise09:40 Operator Brand Defined12:46 Why Leaders Avoid Posting19:15 Meet MJ and Stanley22:58 From Exit to Content25:45 Audience as Credibility33:41 Receipts Over Platitudes37:25 Content for Serious Execs41:03 Humanizing Executive Brands42:18 AI Wins CFO Story45:31 Engagement Builds Community48:33 Avoiding AI Slop52:55 Feeding AI Your Context58:09 Two Rules Great Posts01:05:01 Hooks Start With I01:11:18 Better Writing Less Words01:15:39 Final Takeaways Next Steps

Vital Misunderstandings About Social Media | Colin Stewart-Perreault | #chadtpodcast Ep. 34

Is going viral on social media the only way to grow your business?Chad interviews Colin Stewart-Perreault about why entrepreneurs and CEOs should take social media seriously as the attention economy shifts and audience becomes currency. Colin argues it’s not too late to grow on platforms like Instagram, but founders can’t just post sales pitches; they need narrative, entertainment, and pattern interrupts while building an audience aligned with (but not identical to) their ICP. He shares tactics behind a viral LinkedIn post by stacking hooks (proven viral content, topicality, aspirational imagery, curiosity gap, “AI” keywording, and a single-comment CTA) and explains balancing “pancakes for waffles” reach with follow-up value and systems that funnel attention into expertise and offers. They discuss creator skill-building, CEO objections, parasocial trust, LinkedIn’s growth dynamics, channel diversification, newsletters for owned audiences, heavy repurposing, and using short-form content for data and audience segmentation. --- Colin Stewart-Perreault is a social media strategist and the founder of MBTM Social Colin's LinkedIn: https://www.linkedin.com/in/colinstewartperreault/ --- Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/ Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why Attention Matters00:36 Is Instagram Too Late01:29 Audience vs ICP02:33 Entertainment Beats Ads04:32 Stacking Hooks Breakdown08:43 Viral Then Value12:26 Segmentation and Repeat Winners16:02 Creator Skills Compound17:45 CEO Objections and Trust20:17 Parasocial Explained22:14 Personal Brand to Celebrity24:12 LinkedIn Easy Mode29:58 Diversify and Own Audience34:17 Newsletter Without Writing36:29 Repurpose Everything37:54 Repurpose Across Formats38:39 Short Form Data Wins39:33 Clips Earn Attention40:28 Podcast Distribution KPIs43:27 LinkedIn Growth Reality45:16 Rapid Posting Experiment46:10 Shorts Testing Hooks48:15 Choosing The Right Clients52:41 Megan Brand Makeover57:26 Authentic Not Oversharing01:01:31 Tagline That Converts01:07:25 Profile Funnel Strategy01:10:24 Wrap Up And Where To Find

Why HubSpot Became the Growth Engine for Modern Companies | Eric V. Holtzclaw | #chadtpodcast Ep. 33

You're probably not telling your company's brand story right.Chad interviews Eric, founder of Liger Marketing, about why he recommends HubSpot for non-enterprise companies as a simpler way to consolidate marketing and sales systems, support long B2B decision cycles, and create consistent touchpoints that help sales teams. Eric explains who benefits most from HubSpot and introduces BATCOM—Branding, Awareness, Traffic, Conversion, Optimization, Measurement—as a framework for finding growth bottlenecks, arguing companies skip brand and awareness too often. He describes Liger’s focus on complex B2B challenger brands, typically $10M–$100M revenue, emphasizing business-first strategy, ROAR mapping, and aligning systems with strategy and culture. They discuss PESO media order, why awareness differs from traffic, examples like Chick-fil-A and Starbucks as brand promise and culture, naming and color selection, and how AI should enable experts rather than replace them.---Eric V. Holtzclaw is the CEO of Liger MarketingEric's LinkedIn: https://www.linkedin.com/in/eholtzclaw/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why HubSpot Wins01:25 Who HubSpot Helps03:40 Funnel vs Loop04:43 Liger Origin Story07:04 Challenger Brands Focus07:53 RevOps Buzzwords Rant10:03 BATCOM Framework11:46 Marketing Skill Sets13:46 Brand First in AI19:03 PESO and 90 Day Plan23:06 Long Form Content Engine25:26 Awareness vs Traffic30:49 Conversion to Measurement33:29 Culture Must Match Brand33:53 Chick-fil-A and Starbucks38:02 Starbucks Brand Shift39:14 Employee Culture Decline40:36 Tech Versus Experience42:08 Service Level Expectations44:50 Challenger Brand Goals46:48 AI Hype Reality Check50:04 Jobs Consulting Future01:04:00 Strategy Versus Systems01:07:21 Naming Search Semantics01:11:40 Color Logo Simplicity01:16:06 Closing Where To Find