How to Create Customers for Life: Ritz-Carlton Style

Is Your Sales Prevention Dept Hard at Work?

Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them?  The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business.  From unintentional roadblocks to well-meaning employees who accidentally push customers away, this episode uncovers the subtle (and not-so-subtle) ways companies sabotage their own success. If you want to make it easier for customers to say yes, this is a must-listen. Get the Free Sales Prevention Checklist: Discover the top ways businesses unknowingly block their own sales—and how to fix them. ➤ Download the checklist here [https://www.bolderlouder.com/sales-prevention-checklist-optin] GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books [https://www.LunchBreakBooks.com] - powerful books for  entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. [https://www.bolderlouder.com/marketing-gold] Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment [https://bolderlouder.scoreapp.com]. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon [https://www.amazon.com/Client-Stampede-Simple-Steps-Money/dp/B09FYN19F7/ref=sr_1_1?crid=3GPH1K9DNMQ3M&keywords=client+stampede&qid=1701714129&sprefix=client+stampede%2Caps%2C84&sr=8-1].

When Sales Are Slow, Don’t Cut Prices. Do This Instead

Sales slowing down? Don’t panic—and definitely don’t reach for the discount lever. In this episode, I’m unpacking one of the most damaging (yet common) knee-jerk reactions in business: cutting prices when sales stall. It’s understandable, but almost always the wrong move. Discounting not only trains your buyers to wait for a deal—it erodes your brand and drags you straight into commodity pricing hell. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books [https://www.LunchBreakBooks.com] - powerful books for  entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. [https://www.bolderlouder.com/marketing-gold] Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment [https://bolderlouder.scoreapp.com]. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon [https://www.amazon.com/Client-Stampede-Simple-Steps-Money/dp/B09FYN19F7/ref=sr_1_1?crid=3GPH1K9DNMQ3M&keywords=client+stampede&qid=1701714129&sprefix=client+stampede%2Caps%2C84&sr=8-1].

How to Leverage Costco’s $130M Irresistible Offer in Your Marketing

What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books [https://www.LunchBreakBooks.com] - powerful books for  entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. [https://www.bolderlouder.com/marketing-gold] Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment [https://bolderlouder.scoreapp.com]. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon [https://www.amazon.com/Client-Stampede-Simple-Steps-Money/dp/B09FYN19F7/ref=sr_1_1?crid=3GPH1K9DNMQ3M&keywords=client+stampede&qid=1701714129&sprefix=client+stampede%2Caps%2C84&sr=8-1].

A Simple Strategy To Land Your Very Best Buyers

Most companies waste years marketing to the masses before eventually realizing that just a few dream clients can change everything.  In this episode, I share the faster path — how to identify your Dream 100 and reach them using a simple, old-school direct mail strategy that still outperforms every digital tactic today with no spam and no funnels.  GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books [https://www.LunchBreakBooks.com] - powerful books for  entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. [https://www.bolderlouder.com/marketing-gold] Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment [https://bolderlouder.scoreapp.com]. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon [https://www.amazon.com/Client-Stampede-Simple-Steps-Money/dp/B09FYN19F7/ref=sr_1_1?crid=3GPH1K9DNMQ3M&keywords=client+stampede&qid=1701714129&sprefix=client+stampede%2Caps%2C84&sr=8-1].

How to Create Customers for Life: Ritz-Carlton Style

What do a 200-pound tuna, a forgotten stuffed giraffe, and a pair of designer pantyhose have in common? They’re all proof that legendary brands don’t just serve customers — they create loyalty for life. In this episode, you’ll learn how to build that same kind of magic into your business — by creating moments and stories your customers will never forget. GET  MORE MARKETING & SALES  TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books [https://www.LunchBreakBooks.com] - powerful books for  entrepreneurs with big growth goals. Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here. [https://www.bolderlouder.com/marketing-gold] Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment [https://bolderlouder.scoreapp.com]. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly. Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon [https://www.amazon.com/Client-Stampede-Simple-Steps-Money/dp/B09FYN19F7/ref=sr_1_1?crid=3GPH1K9DNMQ3M&keywords=client+stampede&qid=1701714129&sprefix=client+stampede%2Caps%2C84&sr=8-1].