The Future of D2C Brands in India | Gen Z Consumer Behavior | Inside The Mind of Gen Z Consumers

The Future of D2C Brands in India | Gen Z Consumer Behavior | Inside The Mind of Gen Z Consumers

Gen Z is changing the way brands are built. Luxury alone doesn’t impress them anymore. Big names don’t guarantee loyalty. And “premium” without relatability gets ignored in one scroll. In this episode of Collaborative Canvas, we sit down with Gaurav Birmani, founder of GoWhipped & Grass Skincare, to decode how Gen Z consumers actually think, buy, and connect with brands in India today. From skincare rituals and emotional branding to sensory experiences, authenticity, packaging psychology, and community-led product development — this conversation goes far beyond beauty products. We explore: • Why Gen Z prefers relatable brands over luxury branding • The psychology behind modern consumer behavior • Why brand loyalty is disappearing • How social media changed buying decisions • Building products using real-world consumer interaction • Why emotional connection matters more than functionality • Packaging, fragrance & “main character energy” marketing • How D2C brands are evolving in India • Why authenticity beats perfection in modern branding This isn’t just a podcast about skincare. It’s a masterclass on the future of branding, consumer psychology, and Gen Z behavior. 🎙️ Follow @the_collaborative_canvas_pod for more insightful conversations on business, branding, AI, psychology & the future of consumer culture. 👉 Want to share your story, startup journey, or industry insights? We’re inviting founders, creators, marketers, innovators, and industry leaders to join the Collaborative Canvas Podcast. Connect with us through our social channels. 🎙️Guest - Gaurav Virmani Linkedin - https://www.linkedin.com/in/gaurav-virmani-link/ [https://www.linkedin.com/in/gaurav-virmani-link/] 🎙️Host - Ankesh Saxena 📌 Follow us on Social Media: 📱Linkedin - https://www.linkedin.com/in/ankeshsaxena/ [https://www.linkedin.com/in/ankeshsaxena/] 🌍 The Collaborative Canvas - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 📱Instagram - https://www.instagram.com/the_collaborative_canvas_pod/ [https://www.instagram.com/the_collaborative_canvas_pod/] Instagram- https://www.instagram.com/ankesh_saxena_tccp/ [https://www.instagram.com/ankesh_saxena_tccp/] #youtube - https://youtu.be/sCZEKcXfrBM [https://youtu.be/sCZEKcXfrBM] #spotify - https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=12b5452ef1214100 [https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=12b5452ef1214100] #apple - https://podcasts.apple.com/in/podcast/the-collaborative-canvas-podcast/id1835394764 [https://podcasts.apple.com/in/podcast/the-collaborative-canvas-podcast/id1835394764] #youtube Music - https://music.youtube.com/playlist?list=PLFXJebR1EG3Et410XaNRLd3xu22PfhGry&si=Uu4ywXYo4NnGx0dO [https://music.youtube.com/playlist?list=PLFXJebR1EG3Et410XaNRLd3xu22PfhGry&si=Uu4ywXYo4NnGx0dO] #amazon -https://music.amazon.co.uk/podcasts/61cabb92-1656-4f6a-8284-0818e6d2f101/the-collaborative-canvas-podcast [https://music.amazon.co.uk/podcasts/61cabb92-1656-4f6a-8284-0818e6d2f101/the-collaborative-canvas-podcast] Thank you for Listening! 🚀

Gen Z Is Changing Work Forever | Moonlighting, AI & Gen Z Careers — The Future of Work Is Here

What happens when a new generation enters the workforce with completely different rules? In this episode, we explore how Gen Z is redefining work, ownership, product thinking, and professional identity in the age of AI, data, and rapid change. From moonlighting and multi-career ambitions to building credibility without titles, this conversation goes beyond stereotypes and dives into how young professionals actually think today. We discuss: • Why Gen Z values impact more than job roles • The truth about moonlighting and modern work culture • How AI, data, and empathy shape product decisions • Why credibility today is built differently • The evolving relationship between companies and young talent • Millennials vs Gen Z mindset shifts • Why adaptability is becoming more valuable than stability This isn’t just a conversation about careers. It’s about how the future of work is being rewritten in real time. If you’re a founder, manager, student, creator, or working professional trying to understand where modern work culture is heading—this episode is for you. 🎙️ Follow The Collaborative Canvas Podcast for more insightful conversations on business, AI, leadership, psychology, and the future of work. **Join the Conversation!** Comment below with your #thoughts and #questions on #today’s #topic. Don’t forget to #like , #share , and #subscribe for more #insights and #updates on the #latest in #Consumer #insights, #data #technology , #personal #branding , #sales and #marketresearch. **Stay Connected:** - Join our #LinkedIn group for #professionals - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 🎙️Guest - Snigdhaa Sharma Linkedin - https://www.linkedin.com/in/snigdhaa-sharma/ [https://www.linkedin.com/in/snigdhaa-sharma/] 🎙️Host - Ankesh Saxena 📌 Follow us on Social Media: #YouTube - https://www.youtube.com/@Thecollaborativecanvas-podcast/videos [https://www.youtube.com/@Thecollaborativecanvas-podcast/videos] #spotify - https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=12b5452ef1214100 [https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=12b5452ef1214100] #apple - https://podcasts.apple.com/in/podcast/the-collaborative-canvas-podcast/id1835394764 [https://podcasts.apple.com/in/podcast/the-collaborative-canvas-podcast/id1835394764] #youtube Music - https://music.youtube.com/playlist?list=PLFXJebR1EG3Et410XaNRLd3xu22PfhGry&si=Uu4ywXYo4NnGx0dO [https://music.youtube.com/playlist?list=PLFXJebR1EG3Et410XaNRLd3xu22PfhGry&si=Uu4ywXYo4NnGx0dO] #amazon -https://music.amazon.co.uk/podcasts/61cabb92-1656-4f6a-8284-0818e6d2f101/the-collaborative-canvas-podcast [https://music.amazon.co.uk/podcasts/61cabb92-1656-4f6a-8284-0818e6d2f101/the-collaborative-canvas-podcast]

From Maya to Rhea — The Evolution No One Talks About | What 30 Years of Research Really Taught Us

We’ve become faster. More efficient. More data-driven. But here’s the real question— are we still truly understanding people? This episode explores the evolution of qualitative research— from instinct, patience, and deep listening to speed, validation, and AI-driven insights. What has changed? And more importantly… what hasn’t? Because while tools evolve, the core of understanding human behavior remains the same. And maybe the real risk today isn’t lack of data— but losing the ability to read between the lines. 🎙️ If you have insights, experiences, or a unique perspective to share, we’d love to have you as a guest on the Collaborative Canvas Podcast. **Join the Conversation!** Comment below with your #thoughts and #questions on #today’s #topic. Don’t forget to #like , #share , and #subscribe for more #insights and #updates on the #latest in #Consumer #insights, #data #technology , #personal #branding , #sales and #marketresearch. **Stay Connected:** - Join our #LinkedIn group for #professionals - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 🎙️Guest - Ashwini Sirsikar Linkedin - https://www.linkedin.com/in/ashwini-sirsikar-37b4625/ [https://www.linkedin.com/in/ashwini-sirsikar-37b4625/] AND 🎙️Guest - Geetika Singh https://www.linkedin.com/in/geetika-singh-9b2819174/ [https://www.linkedin.com/in/geetika-singh-9b2819174/] 🎙️Host - Ankesh Saxena 📌 Follow us on Social Media: 📱Linkedin - https://www.linkedin.com/in/ankeshsaxena/ [https://www.linkedin.com/in/ankeshsaxena/] 🌍 The Collaborative Canvas - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 📱Instagram - https://www.instagram.com/the_collaborative_canvas_pod/ [https://www.instagram.com/the_collaborative_canvas_pod/] Instagram- https://www.instagram.com/ankesh_saxena_tccp/ [https://www.instagram.com/ankesh_saxena_tccp/] 📺YouTube - https://www.youtube.com/@Thecollaborativecanvas-podcast/videos [https://www.youtube.com/@Thecollaborativecanvas-podcast/videos] 🎶 Spotify - https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc [https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc] 🎶 Amazon Music -https://music.amazon.co.uk/podcasts/61cabb92-1656-4f6a-8284-0818e6d2f101/the-collaborative-canvas-podcast [https://music.amazon.co.uk/podcasts/61cabb92-1656-4f6a-8284-0818e6d2f101/the-collaborative-canvas-podcast] Thank you for watching! 🚀 #ConsumerBehavior #BusinessInsights #Leadership #Research #AIMindset #books

S3 E8 - The Dark Side of AI: Bias, Hallucinations & Fake Intelligence | Is AI Really Smart?

AI is everywhere — but are we really understanding how it works? In this episode of The Collaborative Canvas, we go beyond the hype and explore the real mechanics behind AI systems. From hallucinations and cultural bias to synthetic data and machine personality, this conversation breaks down what’s actually happening behind the scenes of modern AI. If you rely on tools like ChatGPT, Gemini, or Copilot, this episode will change how you see them. We discuss: • Why AI outputs can’t always be trusted • The concept of machine personality and bias • Cultural limitations of global AI models • Synthetic data vs real human insights • How to use AI effectively without losing control This is not just about AI tools — it’s about understanding the system shaping the future. **Join the Conversation!** Comment below with your #thoughts and #questions on #today’s #topic. Don’t forget to #like , #share , and #subscribe for more #insights and #updates on the #latest in #Consumer #insights, #data #technology , #personal #branding , #sales and #marketresearch. **Stay Connected:** - Join our #LinkedIn group for #professionals - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 🎙️Guest - Cassiano Albuquerque Linkedin - https://www.linkedin.com/in/cassiano-albuquerque/ [https://www.linkedin.com/in/cassiano-albuquerque/] 🎙️Host - Ankesh Saxena 📌 Follow us on Social Media: 📱Linkedin - https://www.linkedin.com/in/ankeshsaxena/ [https://www.linkedin.com/in/ankeshsaxena/] 🌍 The Collaborative Canvas - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 📱Instagram - https://www.instagram.com/the_collaborative_canvas_pod/ [https://www.instagram.com/the_collaborative_canvas_pod/] Instagram- https://www.instagram.com/ankesh_saxena_tccp/ [https://www.instagram.com/ankesh_saxena_tccp/] 📺YouTube - https://www.youtube.com/@Thecollaborativecanvas-podcast/videos [https://www.youtube.com/@Thecollaborativecanvas-podcast/videos] 🎶 Spotify - https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc [https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc] Thank you for watching! 🚀 #ArtificialIntelligence #AITrends #TechPodcast #AIMindset #Innovation

Priya Tyagi on Building Tied Ribbons | From Startup to Global Brand & Social Impact

What does it take to build a brand that goes beyond products and creates real impact? In this episode of The Collaborative Canvas Podcast, we sit down with Priya Tyagi, Founder of Tied Ribbons — a globally recognized home décor brand that believes relationships are priceless. From starting her entrepreneurial journey at a young age to scaling an international brand, Priya shares how she turned ideas into reality while staying rooted in purpose. We also dive into her non-profit initiative, TR Ideas, and her mission to drive meaningful change through entrepreneurship. 🎙️ In this episode, you’ll learn: How to build a purpose-driven brand The journey of scaling Tied Ribbons globally The role of relationships in business success Balancing profit with social impact Advice for aspiring entrepreneurs 00:00 – Introduction 01:30 – Priya Tyagi’s Journey 05:20 – Building Tied Ribbons 12:10 – Scaling a Global Brand 18:45 – TR Ideas & Social Impact 25:00 – Advice for Entrepreneurs 34:00 – Closing Thoughts Whether you're a founder, creator, or someone looking to build a meaningful personal brand, this conversation is packed with insights you don’t want to miss. 👉 Watch till the end for powerful advice on turning ideas into impact! **Join the Conversation!** Comment below with your #thoughts and #questions on #today’s #topic. Don’t forget to #like , #share , and #subscribe for more #insights and #updates on the #latest in #Consumer #insights, #data #technology , #personal #branding , #sales and #marketresearch. **Stay Connected:** - Join our #LinkedIn group for #professionals - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 🎙️Guest - Priya Tyagi Linkedin - https://www.linkedin.com/in/priya-tyagi-0a05b41a/ [https://www.linkedin.com/in/priya-tyagi-0a05b41a/] 🎙️Host - Ankesh Saxena 📌 Follow us on Social Media: 📱Linkedin - https://www.linkedin.com/in/ankeshsaxena/ [https://www.linkedin.com/in/ankeshsaxena/] 🌍 The Collaborative Canvas - https://www.linkedin.com/company/the-collaborative-canvas/ [https://www.linkedin.com/company/the-collaborative-canvas/] 📱Instagram - https://www.instagram.com/the_collaborative_canvas_pod/ [https://www.instagram.com/the_collaborative_canvas_pod/] Instagram- https://www.instagram.com/ankesh_saxena_tccp/ [https://www.instagram.com/ankesh_saxena_tccp/] 📺YouTube - https://www.youtube.com/@Thecollaborativecanvas-podcast/videos [https://www.youtube.com/@Thecollaborativecanvas-podcast/videos] 🎶 Spotify - https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc [https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc] Thank you for watching! 🚀