The Collective Genius Podcast
In this CG Live episode recorded at the CG Select and Elevate event in Clearwater Beach, Florida, Zach Betters joins the host for a deep conversation on new construction investing. Zach and his wife Stephanie have built their Charlotte, North Carolina business through multiple iterations — from rentals to flipping to wholesaling — before making a deliberate shift into new build construction around 2018 and 2019. This episode covers how to get started in new construction using third-party GCs, how to approach lot due diligence, and how the shifting buyer pool is forcing experienced operators to rethink their price point strategy. If you're a real estate investor who keeps hearing buzz about new construction and wants a practical, no-fluff entry point, this one is required listening. Timeline Summary [0:22] – Host sets the scene at the CG Select and Elevate event in Clearwater Beach, Florida [0:45] – The member feedback that made new construction the focus of this event's master class [1:32] – Zach Betters is introduced; he just wrapped a packed two-session master class on new construction [2:17] – Zach describes the three types of attendees: active builders, those just starting, and the curious [3:22] – Zach traces his business evolution from rentals to flipping to wholesaling to new build construction [4:29] – How and why Zach made the transition to new construction starting in 2018 and 2019 [4:51] – The case for using third-party GCs: what they protect you from matters more than what they cost [7:05] – Why "who not how" applies to new construction and how to vet a builder relationship before committing [7:37] – The due diligence framework: why most problems show up before a shovel hits the ground [10:15] – The most common early mistake: taking on too much variability in lot conditions and project scope [11:09] – The shifting buyer pool and why Zach is moving from affordable housing to the $600K–$1.2M range [14:39] – The long feedback loop in new construction and why Zach is using a "bullets before cannonballs" strategy [16:00] – The biggest self-limiting belief holding investors back from getting started in new construction [18:33] – What Zach is most excited about in 2026, including expanding the wholesale operation across the Carolinas 5 Key Takeaways 1. Hold Tightly to Purpose, Loosely to Plan — Zach's business has gone through multiple evolutions because he stayed committed to the mission of bringing homes to market and improving lives while adjusting the strategy to match the market. Knowing when to evolve versus when to double down is a skill in itself. 2. Third-Party GCs Are a Protection Play, Not Just a Cost — Most investors get stuck on the percentage a GC takes. Zach flips the question: what are they going to save you from? Their expertise protects your project from the costly mistakes you don't even know to look for yet. 3. Minimize Variability Before You Build — Starting on lots with city sewer and city water gives you fixed, knowable costs. The moment you introduce wells, septic systems, or complex site prep, you're padding an unknowable number. In competitive markets, those pads will price you out. 4. New Construction Has a Long Feedback Loop — Decisions made today won't produce results for months. Zach intentionally slowed his pipeline and started running smaller test projects so he can read the market before committing full gunpowder to a new price point or product type. 5. You Don't Need All the Answers to Start — The biggest self-limiting belief in new construction is thinking you have to know everything about codes, utilities, and site prep before taking your first step. Every county is different. Use your network, lean on your GC partner, and commit to learning as you go. Links & Resources * Collective Genius Community — explorecg.com If Zach's breakdown of new construction got your wheels turning, send this episode to someone in your network who keeps saying they want to get into new builds but hasn't taken that first step yet. The clarity he brings to the due diligence process and the GC relationship alone is worth a listen twice. For everything you need to go and grow your real estate business, head to ExploreCG.com to learn more and apply.
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