Finding Your Niche as a Commercial Director (And Using Spec Work to Land Bigger Jobs) – Joris Noordenbos

Alex Richanbach: From Fincher to Funny or Die to Fast-Paced Commercial Sets

In Episode 15, we sit down with commercial and feature director Alex Richanbach to break down his unconventional path from working under legends like David Fincher and Adam McKay to directing viral content at Funny or Die and high-volume commercial campaigns. We dive into: * Building trust and chemistry with crews fast * Directing comedy and letting performances breathe * Managing chaos on high-pressure commercial shoots Why “fun” is actually a serious directing tool * The evolving future of commercials vs. YouTube-style filmmaking Plus, Alex breaks down his Champs Sports campaign where talent dropped out two days before the shoot and how he adapted on the fly to still deliver. If you’re trying to level up as a director, this one is packed with real-world insight.

Oren Kaplan - Winning Pitches, Losing Jobs & The Evolution of Treatments

Episode 14 features commercial director and Just Shoot It podcast co-host Oren Kaplan. Oren shares his journey from engineer to director, how starting a podcast opened doors to industry knowledge, and why curiosity has been one of his biggest advantages. We dig into the modern state of commercial directing, from evolving treatment trends to the increasing role of AI and what it takes to stand out when competing against top-tier directors and production companies. Oren also breaks down his Rebel Wilson PSA in detail, covering: * Building ideas through constraints and budget limitations * Pitching with passion (and why that matters more than polish) * Designing gags, transitions, and visual continuity * Shooting with limited time and zero coverage * Lessons from post-production and VFX mistakes We also talk about rejection, creative confidence, working with celebrity talent, and how to maintain your voice in an industry that’s constantly changing. If you’re a director, creative, or filmmaker trying to level up this one is packed with real-world insight.

Finding Your Niche as a Commercial Director (And Using Spec Work to Land Bigger Jobs) – Joris Noordenbos

In Episode 13 of The Commercial Director’s Podcast, Evan sits down with Amsterdam based director Joris Noordenbos to talk about one of the most important decisions a commercial director can make: finding your niche. Joris shares his journey from in-house generalist to carving out a distinct lane in kids and food. After realizing he was losing bigger jobs because he wasn’t specialized enough, he took matters into his own hands and created high-level spec work to prove he could deliver premium cinematic food storytelling. In this episode, we cover: * Why spec work is the fastest way to break the “you need the job to show the job” cycle * How to produce high-end spec without spending your own money * Using spec as a strategic outreach tool * The benefits (and challenges) of niching down * Directing children and creating authentic performances * Keeping your style fresh inside a defined lane * Managing complex food shoots and food styling logistics * Previs, testing, and working with international crews * A full breakdown of his Blue Band campaign blending kids + food storytelling Joris offers practical, tactical advice for directors at any stage especially those trying to level up from generalist to specialist. If you're building your reel, refining your voice, or looking to create your own opportunities instead of waiting for them, this episode delivers serious value.

Cameron Harris

Navigating the Spotlight with Commercial Director Cameron Harris Commercial director Cameron Harris joins the podcast to break down what it really takes to direct high-pressure commercial work especially when celebrities are involved. With a background that spans top agencies like Saatchi & Saatchi, Clemenger BBDO, and Leo Burnett, Cameron shares how his years on the agency side shaped his directing approach and gave him a unique advantage on set. From collaborating with creatives to managing expectations with A-list talent like Martin Short, John Cena, and David Beckham, this conversation pulls back the curtain on the realities of modern commercial directing. In this episode, we cover: * Making the transition from agency creative to director * How collaboration builds trust and improves the work * Directing celebrities with confidence, preparation, and respect * Why preparation is the key to staying calm on set * The challenge of making comedy feel premium, and why brands need to fully commit This episode is packed with practical insight for directors, creatives, and filmmakers navigating agency relationships, celebrity talent, and high-stakes production environments. 🎧 Available now wherever you listen to podcasts.

Scott Pugnetti

The CDP sits down with Scott Pugnetti of Equals Management to break down the international model, pitch reform, how to win (and lose) bids, and what makes a portfolio actually convert. We dig into real talk on transparency, paid pitching, global opportunities, and why your website is probably holding you back. If you’re a director building a career, this one’s essential. https://www.equalsmgmt.com/ [https://www.equalsmgmt.com/]