How the Cruise Industry Uses Sustainability as Competitive Advantage | Steve Jones, Will Pearson, Alex Schultz & Tony Rossi

How the Cruise Industry Uses Sustainability as Competitive Advantage | Steve Jones, Will Pearson, Alex Schultz & Tony Rossi

HOW CAN THE CRUISE INDUSTRY USE SUSTAINABILITY AS A COMPETITIVE ADVANTAGE, NOT JUST A COMPLIANCE EXERCISE? In this Seatrade panel, Amy Wald is joined by Steve Jones (ORCA),Will Pearson (Ocean Bottle), Alex Schultz (4ocean), and Tony Rossi (TerraCycle) to explore how the cruise sector can turn sustainability into guest value, operational progress, and stronger brand trust. From ocean conservation and circularity to crew engagement, stakeholder mapping, and sustainable product innovation, the conversation shows why cruise industry sustainability matters commercially and reputationally—and how cruise brands can start small, communicate better, and create measurable impact across the voyage experience. Timestamps / Episode Breakdown * 00:01:44 — What does cruise industry sustainability look like in practice? * 00:05:00 — How do you make ocean conservation understandable for guests and crew? * 00:06:24 — Can sustainable products improve the guest experience on ships? * 00:09:38 — Where should cruise brands start with sustainability partnerships? * 00:12:29 — What are the most common sustainability mistakes cruise brands make? * 00:16:49 — How do cruise lines shape destination perception and stakeholder trust? * 00:20:00 — Can sustainability drive revenue and competitive advantage? * 00:22:37 — Why is recycled content becoming the new standard? * 00:25:18 — How important is crew engagement in sustainability programs? * 00:31:21 — Are mega ships better or worse for sustainability outcomes? * 00:34:16 — What would the ocean say to the cruise industry? Guest Bio Steve Jones is Director of Fundraising and Operations at ORCA, where he supports whale and dolphin conservation through crew training, education, citizen science, and vessel strike mitigation. Will Pearson is Co-Founder of Ocean Bottle, a social enterprise creating products that help fund ocean plastic collection while delivering strong retail and branding value. Alex Schultz is CEO and Co-Founder of 4Ocean, an ocean cleanup company partnering with brands to deliver accessible sustainability programs and measurable environmental impact. Tony Rossi leads business development at TerraCycle, helping companies recycle hard-to-recycle materials and build circular solutions that support both sustainability goals and business performance. Key Links Connect with the guests: * Steve Jones / ORCA [https://www.linkedin.com/in/stevenmartinjones/] * Will Pearson / Ocean Bottle [https://www.linkedin.com/in/wppearson/] * Alex Schultz / 4Ocean [https://www.linkedin.com/in/alex-schulze-a62419145/] * Tony Rossi / TerraCycle [https://www.linkedin.com/in/anthony-rossi-033b5415/] Listen to this Podcast on Apple or Spotify: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-conscious-check-in/id1832522451 [https://podcasts.apple.com/us/podcast/the-conscious-check-in/id1832522451] Spotify: https://open.spotify.com/show/2YfXT8SElYqYEbhYqbD1AJ?si=00fad07476c14a70 [https://open.spotify.com/show/2YfXT8SElYqYEbhYqbD1AJ?si=00fad07476c14a70] Connect with us Partner with us: https://www.greenluxeinc.com/partner-with-us [https://www.greenluxeinc.com/partner-with-us] LinkedIn: https://www.linkedin.com/company/theconsciouscheckin/ [https://www.linkedin.com/company/theconsciouscheckin/] Instagram: https://www.instagram.com/theconsciouscheckin/ [https://www.instagram.com/theconsciouscheckin/] About Greenluxe: https://www.greenluxeinc.com/ [https://www.greenluxeinc.com/] 1:1 with Amy: https://calendly.com/greenluxeinc/sustainable-hospitality [https://calendly.com/greenluxeinc/sustainable-hospitality] About the podcast The Conscious Check-In is a Greenluxe podcast exploring the future of sustainable luxury hospitality, travel, and tourism. Hosted by Amy Wald, founder of Greenluxe, the show brings together hoteliers, travel leaders, sustainability experts, and brand innovators to examine how responsible hospitality can create stronger guest experiences, deeper brand trust, operational value, and measurable impact. From conservation-led luxury and responsible tourism to guest loyalty, wellness, community, and the evolving expectations of modern travelers, each episode helps hospitality leaders turn sustainability into a smarter way to stay relevant. Wherever you’re headed next — travel deeper, stay inspired.

Transformational Travel and the Human Touch | Dan Christian

Subscribe to our Newsletter [https://www.greenluxeinc.com/newsletter?utm_source=captivate&utm_medium=shownotes&utm_campaign=greenluxe] HOW ARE SUSTAINABLE TRAVEL AND TRANSFORMATIONAL TRAVEL RESHAPING THE FUTURE OF HOSPITALITY? In this episode, Amy sits down with Dan Christian, founder and host of the Travel Trends Podcast and a longtime travel industry executive, for a wide-ranging conversation on sustainable travel, storytelling, traveler behavior, and what’s next for the industry. Dan shares why sustainability is becoming table stakes, how transformational travel is moving from trend to expectation, and what travel brands, advisors, and hospitality leaders need to do now to stay relevant in a more conscious, experience-driven market. Timestamps / Episode Breakdown 00:02:03 – Meet Dan Christian: from travel executive to Travel Trends Podcast host 00:02:54 – A standout lesson in storytelling in hospitality and social-first travel marketing 00:04:40 – How travel content can influence careers, leadership, and industry learning 00:06:01 – Dan’s career journey through Lonely Planet, G Adventures, and digital transformation 00:11:02 – COVID, personal loss, and the launch of Travel Trends Podcast 00:13:52 – Where the industry is making real progress in sustainable travel 00:17:07 – Why sustainability used to rank low for travelers—and what changed 00:18:23 – Why sustainability is now table stakes for travel brands 00:19:02 – Closing the gap between traveler intent and actual booking behavior 00:19:55 – Why brands shouldn’t put the burden of sustainability on the guest 00:23:00 – The language problem: sustainability, regeneration, and consumer confusion 00:24:30 – What actually motivates conscious travel decisions: people, animals, and personal connection 00:27:34 – Reframing eco experiences through wellness, connection, and guest benefit 00:30:30 – The rise of transformational travel and why it matters now 00:35:34 – What travel advisors need to understand about selling transformative experiences 00:39:20 – What travel brands should stop saying—and start prioritizing instead 00:41:27 – The future of travel demand, overtourism, and why sustainability can’t be optional 00:46:10 – Dan’s favorite travel hacks and in-flight essentials 00:49:34 – An overrated destination, a scary travel story, and Dan’s “animal energy” Key Links Connect with the guest(s): Dan Christian [https://www.danchristian.com/] Travel Trends Podcast [https://traveltrendspodcast.com/] Our platforms Apple Podcasts [https://podcasts.apple.com/us/podcast/the-conscious-check-in/id1832522451] Spotify [https://open.spotify.com/show/2YfXT8SElYqYEbhYqbD1AJ?si=00fad07476c14a70] Connect with us Partner with us [https://www.greenluxeinc.com/partner-with-us] LinkedIn [https://www.linkedin.com/company/theconsciouscheckin/] Instagram [https://www.instagram.com/theconsciouscheckin/] About Greenluxe [https://www.greenluxeinc.com/] 1:1 with Amy [https://calendly.com/greenluxeinc/sustainable-hospitality] Guest Bio Dan Christian is the founder and host of Travel Trends, a globally recognized B2B travel podcast focused on industry transformation, traveler behavior, and the future of travel. With over 20 years of experience across digital strategy, marketing, and travel leadership roles, Dan brings a sharp executive perspective on how brands can stay relevant, grow audience trust, and communicate change with clarity. About the Conscious Check-in Podcast The Conscious Check-In is a Greenluxe podcast exploring the future of sustainable luxury hospitality, travel, and tourism. Hosted by Amy Wald, founder of Greenluxe, the show brings together hoteliers, travel leaders, sustainability experts, and brand innovators to examine how responsible hospitality can create stronger guest experiences, deeper brand trust, operational value, and measurable impact. From conservation-led luxury and responsible tourism to guest loyalty, wellness, community, and the evolving expectations of modern travelers, each episode helps hospitality leaders turn sustainability into a smarter way to stay relevant. Wherever you’re headed next — travel deeper, stay inspired.

How to Visit the Galapagos Responsibly with Galapagos Safari Camp

Subscribe to our newsletter [https://www.greenluxeinc.com/newsletter] HOW CAN TRAVELERS EXPERIENCE THE FRAGILE WONDER OF THE GALAPAGOS MORE SUSTAINABLY — AND STILL FEEL THE ONCE-IN-A-LIFETIME MAGIC OF THE “DARWIN EFFECT”? In this episode of The Conscious Check-In, Amy sits down with Stephanie Bonham-Carter, co-founder of Galapagos Safari Camp, to explore how sustainable Galápagos travel can protect one of the world’s most fragile ecosystems while preserving the awe that makes the islands unforgettable. From creating one of Latin America’s first tented camps to redefining “appropriate luxury,” Stephanie shares how land-based Galapagos travel can offer a deeper connection to conservation, community, and place. Together, Amy and Stephanie discuss why smaller-scale hospitality matters, how thoughtful design can reduce impact, and why the future of luxury travel may be less about overengineering the guest experience — and more about making space for wonder. Timestamps / Episode Breakdown 00:02:16 – Stephanie Bonham-Carter on the origin of Galapagos Safari Camp 00:04:22 – From cattle pasture to conservation-led destination in the Galápagos 00:07:24 – Why land-based travel offers a different Galápagos experience than cruising 00:11:12 – Inside the tented camp concept: immersive design and quiet luxury hotels 00:14:17 – What “appropriate luxury” means in sustainable luxury hotels 00:18:22 – Responsible travel in one of the world’s most protected ecosystems 00:21:57 – Sustainable hospitality in action: rainwater collection, airflow, and low-impact operations 00:26:14 – Moving beyond trends: timeless lessons in nature-based tourism 00:29:06 – What defines nature-based hospitality when it’s done right 00:31:02 – Designing personalized guest journeys for adventure seekers and reflective travelers 00:34:13 – Wellness luxury travel without a spa: reconnection, stillness, and the natural world 00:38:24 – What gives Stephanie hope about the future of the Galápagos 00:42:40 – Stephanie’s advice for hoteliers: stop overengineering guest experiences Credits: photos and video footage provided courtesy of Galapagos Safari Camp. Key Links Connect with the guest(s): Stephanie Bonham-Carter [www.GalapagosSafariCamp.com] Our platforms Apple Podcasts [https://podcasts.apple.com/us/podcast/the-conscious-check-in/id1832522451] Spotify [https://open.spotify.com/show/2YfXT8SElYqYEbhYqbD1AJ?si=00fad07476c14a70] Connect with us Partner with us [https://www.greenluxeinc.com/partner-with-us] LinkedIn [https://www.linkedin.com/company/theconsciouscheckin/] Instagram [https://www.instagram.com/theconsciouscheckin/] About Greenluxe [https://www.greenluxeinc.com/] 1:1 with Amy [https://calendly.com/greenluxeinc/sustainable-hospitality] About the podcast The Conscious Check-In is a Greenluxe podcast exploring the future of sustainable luxury hospitality, travel, and tourism. Hosted by Amy Wald, founder of Greenluxe, the show brings together hoteliers, travel leaders, sustainability experts, and brand innovators to examine how responsible hospitality can create stronger guest experiences, deeper brand trust, operational value, and measurable impact. From conservation-led luxury and responsible tourism to guest loyalty, wellness, community, and the evolving expectations of modern travelers, each episode helps hospitality leaders turn sustainability into a smarter way to stay relevant. Travel deeper, stay inspired.

What Is Deep Travel? One Planet Journey's Richard Lindberg

WHAT IF THE PROBLEM WITH SUSTAINABLE TRAVEL ISN'T THE INTENTION — IT'S THE LANGUAGE? In this episode of The Conscious Check-In, Amy sits down with Richard Lindberg, co-founder of One Planet Journey, to explore a concept called deep travel — a philosophy built around why you travel, not just where. Richard breaks down the difference between sustainable, responsible, regenerative, and deep travel, unpacks the say-do gap that's stalling real change in the industry, and makes a compelling case that the responsibility for shifting travel behavior sits more with the industry than the traveler. Plus — a legendary pizza story from the Amalfi Coast you won't forget. WHAT IS DEEP TRAVEL? It's the shift from obsessing over the destination to understanding your deeper why — connecting meaningfully with local communities, cultures, and yourself in the process. One Planet Journey built their entire platform around it, and this conversation is one of the clearest explanations of the concept you'll find anywhere. What's the difference between regenerative and sustainable travel? 00:00:52 — Richard's sustainable travel hack: take fewer trips, do them better 00:02:21 — From tech entrepreneur to sustainability nonprofit to travel changemaker 00:04:43 — The slow European road trip that changed everything and sparked One Planet Journey 00:07:02 — What is deep travel and why it connects where sustainable travel language fails 00:09:28 — Deep travel vs sustainable vs responsible vs regenerative travel — the clearest breakdown you'll hear 00:11:49 — Why guilt, shame and doom are killing sustainable travel adoption (the clip you need to hear) 00:14:01 — The say-do gap: why travelers say they want responsible luxury travel but don't book it 00:16:02 — Should travelers be responsible for sustainability? Richard's answer might surprise you 00:18:03 — Why Richard believes sustainability must become the industry default, not a traveler choice 00:20:28 — The role of sustainable hotel certification and why it matters even when guests don't see it 00:22:46 — The underrated internal benefit of certification: what it does for your staff 00:25:01 — Food, culture and one legendary pizza story from the Amalfi Coast (Pepe Ingrani) 00:27:22 — Richard's sci-fi writing and how travel shapes his fiction 00:29:43 — The animal that reflects how Richard moves through the world 00:31:33 — Final fill-in-the-blank: why One Planet Journey exists Key Links CONNECT WITH THE GUEST(S): One Planet Journey [https://oneplanetjourney.com/] OUR PLATFORMS Apple Podcasts [https://podcasts.apple.com/us/podcast/the-conscious-check-in/id1832522451] Spotify [https://open.spotify.com/show/2YfXT8SElYqYEbhYqbD1AJ?si=00fad07476c14a70] Connect with us Sign up to our Newsletter [https://www.greenluxeinc.com/newsletter] Partners with us [https://www.greenluxeinc.com/partner-with-us] LinkedIn [https://www.linkedin.com/company/theconsciouscheckin/] Instagram [https://www.instagram.com/theconsciouscheckin/] About Greenluxe [https://www.greenluxeinc.com/] 1:1 with Amy [https://calendly.com/greenluxeinc/sustainable-hospitality] ABOUT THE PODCAST The core mission of The Conscious Check-in is to inspire travelers and hospitality leaders to embrace sustainability, showing how conscious choices in travel and luxury hospitality can create meaningful experiences for guests while driving positive impact for people, planet, and business.

Is Sustainable Luxury Real? Inside Africa’s Most Impactful Safari Brand

What if the future of luxury travel wasn’t defined by excess—but by what it protects? Sustainable luxury travel is evolving—and nature-based tourism is leading the shift. In this conversation with Beks Ndlovu of African Bush Camps, we explore how safari tourism supports local communities, wildlife conservation, and the future of meaningful travel. In this episode of The Conscious Check-In, Amy Wald sits down with Beks Ndlovu, founder of African Bush Camps, to unpack how hospitality can go far beyond operations and become a powerful model for conservation, community impact, and unforgettable guest experiences. From building one of Africa’s most respected safari brands to redefining what luxury actually means today, this conversation explores: * How sustainable hospitality shows up in real hotel operations * How safari tourism supports wildlife conservation and local communities * What travelers are really looking for in meaningful, transformational travel * How hotels can create deeper, more memorable guest experiences Whether you’re a hotelier, travel advisor, or a traveler seeking more purpose in where you go next, this conversation will challenge how you think about impact, experience, and the future of travel. Timestamps / Episode Breakdown * 00:01:53 – Sustainable hospitality as a business model * Beks explains how African Bush Camps was built on conservation, community integration, and commercial success. * 00:03:57 – How guest spending supports conservation and local communities * Why transparency, impact reporting, and foundation funding matter in responsible tourism. * 00:06:24 – Turning guests into conservation advocates * How on-property storytelling and foundation ambassadors deepen the guest experience. * 00:10:07 – The origin story behind African Bush Camps * Beks shares how growing up near wildlife shaped his mission and approach to tourism. * 00:12:36 – Storytelling in hospitality: from information to inheritance * Why guides, camp teams, and frontline staff are central to sustainable brand storytelling. * 00:14:26 – Hiring locally and building a culture of purpose * Lessons in talent development, retention, and community-based hospitality leadership. * 00:16:22 – What a luxury safari day actually looks like * A sensory look at the guest journey, from sunrise game drives to sundowners and campfire stories. * 00:22:48 – Managing guest expectations without overpromising wildlife sightings * How ethical safari operators create anticipation, not performance. * 00:24:46 – Avoiding greenwashing with measurable impact * Why baseline surveys, metrics, and real-world outcomes are essential for credibility. * 00:27:05 – Tourism as a tool for economic development * How wilderness protection can support local jobs, entrepreneurship, and long-term stewardship. * 00:28:37 – Debunking myths about African safaris * Why safari is not a zoo experience, but an immersive journey into nature. * 00:29:38 – Leadership lessons for hospitality teams everywhere * What hotels around the world can learn from empowering every team member as a storyteller. * 00:30:41 – How to plan a more meaningful safari * Why staying at least three nights in one place leads to a richer, more immersive experience. * 00:31:18 – What luxury means now * Beks defines luxury as space, silence, wilderness, and expert guidance—not just physical design. * 00:34:17 – The first decision every safari traveler should make * Why working with an informed Africa specialist is key to planning an ethical high-impact trip. Key Links Connect with African Bush Camp: African Bush Camps [https://africanbushcamps.com/?utm_source=google&utm_medium=cpc&utm_term=african%20bush%20camps&utm_campaign=&hsa_acc=8722372060&hsa_cam=20768459461&hsa_grp=158512182427&hsa_ad=680293069821&hsa_src=g&hsa_tgt=kwd-358672385749&hsa_kw=african%20bush%20camps&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gad_campaignid=20768459461&gbraid=0AAAAAoRFV9FeZ4Sv8BwMZPdfs3SujtTdy&gclid=CjwKCAjwspPOBhB9EiwATFbi5MyJVX7fVLxasL9BkzgG8iNPUer1U-Z-n9Pz91jXLd1CsN2DbnBilxoCShsQAvD_BwE] Youtube [https://www.youtube.com/channel/UCWJTR_566mevyIG30OveSBQ] Instagram [https://www.instagram.com/africanbushcamps/] Our platforms Apple Podcasts [https://podcasts.apple.com/us/podcast/the-conscious-check-in/id1832522451] Spotify [https://open.spotify.com/show/2YfXT8SElYqYEbhYqbD1AJ?si=00fad07476c14a70] Connect with us Become a partner to the Podcast [https://www.greenluxeinc.com/partner-with-us] LinkedIn [https://www.linkedin.com/company/theconsciouscheckin/] Instagram [https://www.instagram.com/theconsciouscheckin/] About Greenluxe [https://www.greenluxeinc.com/] 1:1 with Amy [https://calendly.com/greenluxeinc/sustainable-hospitality] About the podcast The core mission of The Conscious Check-in is to inspire travelers and hospitality leaders to embrace sustainability and nature based solutions to drive conscious choices in travel and luxury hospitality. Using solutions based storytelling as a vehicle for meaningful experiences with guests while driving positive impact for people, planet, and the tourism industry .