The Goalposts Keep Moving (And That’s Why You’re Not Happy)

Stop Dieting. Start Living. (Guided Run Episode 3)

For years we’ve been told that losing weight is all about eating less, counting calories and having more willpower. But what if there’s a better way? In this week’s guided run, Adam explains why he moved away from traditional diet culture and why his coaching focuses on building healthy habits rather than chasing short-term weight loss. This isn’t about saying calorie counting or Slimming World “don’t work.” It’s about explaining why lasting success comes from creating a lifestyle you actually enjoy, rather than relying on restriction and willpower. Throughout the run, Adam shares stories from his coaching, practical nutrition advice and the philosophy that’s helped so many people lose weight without feeling like they’re constantly on a diet. In this episode you’ll learn: 🏃 Running & Lifestyle * Why running should support your life, not take it over. * The difference between proving your fitness and building your fitness. * Why consistency will always beat intensity. * How running can become the foundation for a healthier lifestyle. 🍽️ Nutrition * Why Adam doesn’t coach through restriction. * The difference between dieting and building healthy habits. * Why protein and whole foods help reduce hunger naturally. * How simple meals and slow cooker recipes make consistency easier. * Why calories matter, but counting them forever doesn’t have to. * A simple explanation of blood sugar, insulin and appetite. * Why eating more of the right foods is often more effective than simply eating less. 🧠 Mindset * Why successful people don’t just lose weight—they change their identity. * The difference between trying to be healthy and becoming a healthy person. * Why healthy habits are like planting a tree rather than buying fruit. * How to stop chasing quick fixes and start thinking long-term. * Why your future self should influence the choices you make today. This episode is packed with relatable stories, practical coaching advice and simple analogies designed to make nutrition feel less confusing and far more achievable. Key takeaway: “Don’t build a diet you can survive for six weeks. Build a lifestyle you’ll still enjoy in six years. When you become a healthier person, the weight loss often becomes a natural by-product—not the only goal.”

The Consistency Club Guided Run – Episode 2

Episode 2 – Run Your Own Race In this week’s guided run, Adam explores one of the biggest obstacles to enjoying running, losing weight and building confidence: comparison. Whether it’s comparing yourself to faster runners on Strava, fitter people on social media or the person you wish you were six months ago, comparison has a habit of stealing the joy from the progress you’re already making. Across this guided run, Adam shares personal stories from his own running journey, relatable client experiences and practical coaching advice to help you stop chasing somebody else’s version of success and start appreciating your own. In this episode you’ll learn: 🏃 Running * Why easy runs should feel easy * How comparison quietly ruins the enjoyment of running * Why your watch should be a tool, not your boss * How to stop obsessing over pace and Strava * Why consistency will always beat intensity * The importance of running your race, not somebody else’s 🍽️ Nutrition * Why social media has made nutrition more confusing than ever * The problem with comparing your diet to other people’s * How whole foods and higher-protein meals help reduce hunger * Why Adam relies so heavily on his slow cooker * How to build a way of eating that fits around real life * Why simple, repeatable habits beat perfect meal plans 🧠 Mindset * Why you’re becoming a different person, not just a fitter one * How comparison affects confidence in every area of life * The power of identity and keeping promises to yourself * Why one bad day, one missed run or one takeaway changes very little * The “bricklayer” analogy that explains why small actions repeated consistently lead to extraordinary results * Why the only person worth comparing yourself to is the person you were yesterday Throughout the episode, Adam reminds you that fitness isn’t about proving yourself to other people. It’s about quietly becoming the sort of person who keeps showing up, one run, one meal and one decision at a time. Key takeaway: “Comparison changes the story, not the reality. Run your own race, trust your own journey, and let consistency do the rest.”

You’re Not Starting From Scratch… You’re Starting From Experience

In this episode of The Consistency Club Podcast, Adam explores one of the biggest misconceptions in running, nutrition and fitness: the idea that a setback means you’re “back to square one.” Whether it’s a missed week of training, a holiday, an injury or simply life getting in the way, it’s easy to feel like all your hard work has disappeared. But the reality is very different. Using personal experiences, relatable stories and practical coaching advice, Adam explains why your body, mind and habits remember far more than you think, and why getting back into a routine is often much easier than starting for the first time. In this episode you’ll learn: * Why you’re never truly back at square one * How experience accelerates your progress after a setback * Why fitness comes back quicker than you think * The importance of dropping the “all or nothing” mindset * Why one missed run or one unhealthy meal changes very little * How to recover mentally after holidays, illness or busy periods * The “next good decision” approach to getting back on track * Why consistency is built through patterns, not perfection * How running changes your identity far beyond pace and distance * Why setbacks are part of the journey, not the end of it Packed with stories, humour and practical advice, this episode is a reminder that progress isn’t about never taking a step backwards—it’s about always finding your way forwards again. Key takeaway: You’re not starting from scratch. You’re starting with experience, and that’s one of the greatest advantages you can have.

The Consistency Club Guided Run - Episode 1

In the very first Consistency Club Virtual Run Club episode, Adam takes you out on a run and talks you through some of the biggest lessons he’s learned from running, coaching and his own fitness journey. Recorded during a heatwave, this episode covers why running in hot weather feels harder than normal, why your heart rate is often higher in the heat, and why slower paces don’t mean you’ve suddenly lost fitness. Along the way, Adam shares stories from his own running journey, including how running helped him through a difficult period during COVID, the mistake he made of turning every run into a race, and how learning to slow down ultimately made him fitter, faster and helped him enjoy running again. The episode also explores: * Why consistency beats motivation every time * The importance of easy running * Why the runs you nearly skip often matter most * How to stop obsessing over pace and heart rate * Why most diets fail and what to focus on instead * The role of protein, whole foods and simple nutrition * How running and nutrition work together for long-term fat loss * Why confidence is built through evidence, not motivation * The danger of constantly moving the goalposts * How to reconnect with your deeper reason for running * Why you’re probably making more progress than you realise Through storytelling, coaching lessons, practical advice and a few laughs along the way, this episode is designed to feel like you’re out running with the rest of the Consistency Club community, wherever you happen to be. The main takeaway? You don’t need to be perfect. You just need to keep showing up.

The Goalposts Keep Moving (And That’s Why You’re Not Happy)

Episode 10 of The Consistency Club Podcast explores why so many runners and fitness enthusiasts struggle to feel satisfied with their progress, even when they’re achieving things they once thought were impossible. Adam talks about the tendency to constantly move the goalposts, how social media fuels comparison, and why many people spend so much time chasing the next milestone that they forget to appreciate how far they’ve already come. Using personal experiences, client stories and relatable analogies, this episode covers: * Why achieving goals doesn’t always create lasting satisfaction * The danger of constantly moving the goalposts * How social media fuels comparison and dissatisfaction * Why the journey matters more than the finish line * The importance of recognising progress beyond pace and weight loss * How running teaches patience and long-term thinking * Why enjoyment is critical for consistency * The difference between pursuing improvement and chasing perfection * How fitness gradually changes identity and self-belief * Why looking backwards occasionally can be just as valuable as looking forwards This episode is a reminder that while ambition and goals are important, it’s equally important to acknowledge your progress and appreciate the person you’re becoming along the way.