The Contractor Grow Show
In this episode of The Contractor Grow Show, Mark talks with Bob Ray, owner of North Indy Fence Deck & Rail in Noblesville, Indiana. After selling his family office-supply business, Bob jumped into a completely new industry—buying a small fence company with no trade background, just years of experience running and growing businesses. Bob unpacks how he evaluated the business, turned it into a highly reviewed local brand, and built steady lead flow through reviews, relationships, and smart job selection—not by trying to be everything to everyone. If you’re thinking about buying a contracting business or leveling up the one you’ve got, this conversation is packed with practical, repeatable tactics. Key takeaways: * Why Bob bought an existing fence company (and its building) instead of starting from scratch * How he went from knowing nothing about tools to confidently running a fence/deck operation * The simple “spiff for 5-stars” system that took them from ~50 reviews to nearly 250 * How crews are trained to ask for reviews without it feeling awkward or fake * Building upstream referral engines via HOAs, landscapers, concrete contractors, and GCs * Why he focuses on aluminum fencing and deck resurfacing instead of saying yes to everything * The pros and cons of commercial work vs. residential (cash flow, payment delays, pricing) * How North Indy uses online tools and instant quotes to pre-qualify and educate homeowners
92 episodios
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