The Conveners Podcast
Most leisure trusts focus on facilities, but BPL puts people and purpose first. CEO Michael Hirst explains how a fun, community-driven culture, despite market challenges, is reshaping the industry. BPL’s focus on staff well-being, social value, and strong community partnerships drives innovative programs where employees and customers thrive. From tailored incentives to storytelling-led impact measurement, their approach goes beyond numbers. In this conversation, we explore embedding social value into a commercial model, the power of staff recognition, and the role of local, flexible thinking. Michael also highlights how partnerships with health services and councils are transforming leisure centres into community health hubs. The takeaway: success in leisure today isn’t just about running facilities. It’s about improving lives. This episode offers practical insights for leaders looking to stay competitive while making a meaningful impact.
72 episodios
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