3 Smart Marketing Strategies Companies Are Using To Survive COVID - 19

3 Smart Marketing Strategies Companies Are Using To Survive COVID - 19

It's the time to get hyper-focused on your customers goals and adapt to what's happening to help minimise the impact of Coronavirus on your business.

Is Your Website Ready For Voice Search?

Listen carefully; The rise of smart speakers is pushing the voice search trend. Voice is expected to be a £40 million channel  by 2022. This article explains why you need to get voice search ready and guidance on how you can get your website setup for all the voices coming your way. https://factorypattern.co.uk/blog/user-experience/website-ready-voice-search/ Show Notes: Google's Guidance on schema markup for speakable https://developers.google.com/search/docs/data-types/speakable#guidelines Add speakable structured data to your web page https://developers.google.com/search/docs/data-types/speakable#structured-data-type-definitions

Is Website User Research Necessary

You might know your website inside out, but do your visitors feel the same? Don’t assume you know what your potential customers need from your site, do your user research and find out. I can guarantee it will lead to higher conversion rates.