The Corporate Detox with Edilsa
Building something from 0 to 1 inside a company rarely looks the way people think it will. In this episode, Jennifer Brown shares what it took to build influencer marketing from the ground up at SHEIN. She breaks down how to build from day one — from creating structure out of ambiguity, to proving and scaling ideas before you have resources, to turning early wins into repeatable systems and teams. We also get into her shift from agency to in-house, what it actually looks like to operate inside SHEIN’s fast-moving, culture-first model, how creator marketing is evolving, and the OG creator who first shaped how she saw influence. Jennifer Brown is the Head of U.S. Influencer Marketing and Talent Partnerships at SHEIN. There, she's worked with some of the most influential social media creators and celebrities in the world including Cardi B, Lele Pons, GloRilla, Jenni “JWoww” Farley, and Normani. Prior to SHEIN, she spent nearly a decade across influencer and talent agencies in Los Angeles including Mediakix, All Def Media, theAmplify, and Addition, leading social and influencer campaigns for brands such as Sony Pictures, Blue Apron, RetailMeNot, and Facebook’s Portal. For more on Jennifer’s work, connect with her on LinkedIn: https://www.linkedin.com/in/jennifer-brown10/ [https://www.linkedin.com/in/jennifer-brown10/]
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