The CRE Deal Room
In this episode of The CRE Deal Room, host Adam Dunn sits down with Chris Urso, founder of URS Capital Partners, to unpack the real story behind scaling a real estate business from a $24K duplex investment to 6,000+ units and a vertically integrated platform. Chris shares his journey from flipping distressed single-family homes after the GFC to building a multi-state multifamily and development platform across the Southeast and Northeast. This conversation dives into market selection, capital strategy, operations during a downturn, and the grit required to survive and win across cycles. From navigating oversupply and flat rents to leveraging AI in operations and underwriting, Chris offers a transparent look at what it actually takes to build and sustain a real estate investment firm in today’s environment. Key Takeaways: * How a $24K investment launched a real estate career during the early 2000s * Pivoting after the 2008 crash: from single-family to distressed multifamily * Scaling from a 40-unit deal to 6,000+ units across the Southeast * Why the 30-minute ring strategy drives market selection and long-term growth * The shift from 1970s workforce housing to newer vintage, long-term hold assets * How URS balances acquisitions vs. development with a disciplined 10-year mindset * Raising $150M+ in private capital—and why Chris avoids institutional pressure * Surviving a “quiet recession” in multifamily operations over the past 3 years * Using AI and automation (like revenue management tools) to drive better decisions * Why grit, fear, and discipline are essential to executing deals at a high level “Real estate is not get rich quick, it’s get wealthy slow. And the ones who win are the ones who stay in the fight.” – Chris Urso If you’re building, investing, or scaling in CRE, this episode is a masterclass in discipline, resilience, and long-term thinking. Subscribe to The CRE Deal Room and share this episode with your network.
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