The Curious and Creative
In this episode of The Curious and Creative, I start with a lighthearted story about family complexity to set the tone, but the real focus is on the lessons from my master’s thesis. I talk about how companies often treat innovation as a futuristic concept, leaving ideas trapped in slides instead of turning them into tangible prototypes. Using real-world examples, I explain why prototyping is essential in a fast-moving digital world and how companies can productize their knowledge to create new revenue streams and make their brand more approachable. This is a call to action for anyone sitting on big ideas: If you don’t start prototyping, you risk becoming irrelevant. Tune in for a mix of personal reflection, strategic insights, and practical advice on making innovation real. Link to my Master Thesis:https://repository.tudelft.nl/record/uuid:41458127-9bf3-44f3-9334-56cbb26a4750 Links to the different prototypes: https://www.youtube.com/watch?v=6tDuNp5V71o https://www.youtube.com/watch?v=3y1nLYbuhOM https://www.youtube.com/watch?v=BC51jzmQAgo
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